Cognism vs Apollo.io Pricing (2026)
Compare / Cognism vs Apollo.io
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Team size
25 seats

Cognism vs Apollo.io

AI Sales Tools pricing comparison · 2026

Cognism is quote-based, while Apollo.io has a free plan, then $49–$119/user/mo. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Cognism pricing
Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · AI Sales Tools
Side-by-side · live
Cognism
Cognism does not publish public pricing.
verified 7d ago
$684 $1.7K
View pricing →
Apollo.io
Apollo.
verified 10w ago
$684 $1.7K
View pricing →
Recorded annual contract medians
Apollo.io median is $984 less than Cognism · different customer contracts; not a quote
Cheapest $684
Spread 59%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Custom pricing
Custom
all tiers are quote-only
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.7K/yr
Vendr · n=15
↓ Lowest median
Median annual
$684/yr
Vendr · n=14
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 5 sourced facts
3 hidden-cost · 1 contract · Vendr median
Last verified 1w ago
Confidence Limited confidence
Sources 27 sourced facts
22 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 2mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
3 documented
  • API Usage Overage Charges
    $5,000 and $15,000
    1 source
  • Diamond Data Premium
    20% to 40%
    1 source
  • Per-Seat Fees
    $1,500/user/year
    1 source
5 documented
  • Credit Non-Rollover and Forced Upgrade Pressure
    10-25% of license costs
    2 sources
  • Automatic Annual Renewal Without Notice
    $588-$1,428/user/year
    1 source
  • Domain and Mailbox Lock-In (Rental, Not Ownership)
    5-15% of license costs
    1 source
  • Credits Consumed Without Results and No Audit Trail
    5-10% of license costs
    2 sources
  • Refund Difficulties and Slow Customer Support
    5-15% of license costs
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Cognism
Apollo.io
Auto-renewal
—
—
Cancellation
—
—
Commitment
✓ Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually)
Annual (reported by users; upfront payment required)
Price escalation
—
—
Can downgrade
—
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Sales teams needing accurate B2B contact data, particularly for UK and EMEA markets
Watch out
Opaque pricing requires sitting through a mandatory sales meeting
Trustpilot
1.7out of 5 (21)
Best for
Individuals exploring B2B prospecting
Watch out
Sales team overpromises capabilities not available after purchase
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Cognism pricing
Discount programs →
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Cognism

Custom pricing
2 plans
Full pricing breakdown →
VS
AI Sales Tools

Apollo.io

Free plan; paid $49–$119
/user/mo
5 plans · Free tier
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Cognism uses pricing while Apollo.io uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Cognism

Custom pricing
See full Cognism pricing →
vs
Per-seat subscription

Apollo.io

Free plan; paid $49–$119/user/mo
See full Apollo.io pricing →

Cognism and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Cognism Apollo.io
Standard Custom Free /month
Pro Custom Custom
Professional — Custom
Organization — Custom
Enterprise — Custom

Market Intelligence

Cognism

Median annual cost
$1,668
Based on
15 deals

Apollo.io

Median annual cost
$684
Based on
14 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Cognism 3 hidden costs

high
API Usage Overage Charges $5,000 and $15,000
high
Diamond Data Premium 20% to 40%
high
Per-Seat Fees $1,500/user/year
See all Cognism hidden costs →

Apollo.io 11 hidden costs

high
Credit Non-Rollover and Forced Upgrade Pressure 10-25% of license costs
high
Automatic Annual Renewal Without Notice $588-$1,428/user/year
critical
Domain and Mailbox Lock-In (Rental, Not Ownership) 5-15% of license costs
high
Credits Consumed Without Results and No Audit Trail 5-10% of license costs
medium
Refund Difficulties and Slow Customer Support 5-15% of license costs
See all Apollo.io hidden costs →

Contract Terms

Term Cognism Apollo.io
Auto-renewal — —
Cancellation — —
Minimum commitment Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) Annual (reported by users; upfront payment required)

Continue researching

Cognism

Apollo.io

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