Cognism vs Apollo.io
AI Sales Tools pricing comparison · 2026
Cognism pricing ranges from $0–$3375/annual, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 96% more affordable, though your actual cost depends on tier and team size.
VS
Cognism and Apollo.io both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Cognism | Apollo.io |
|---|---|---|
| Free Lead Sample | Free /one-time | Free /month |
| Grow (formerly Platinum) | $1.4K /user/year | $59 /month |
| Elevate (formerly Diamond) | $3.4K /user/year | $99 /month |
| Enterprise | Custom | $149 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Cognism
5 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$3,375/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Apollo.io
3 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$99/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Apollo.io
- Median annual cost
- $684
- Based on
- 14 deals
Contract Terms
| Term | Cognism | Apollo.io |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Must cancel before renewal date; no cancellation or refund available after annual payment is processed |
| Minimum commitment | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) | 1 year (annual plan) |
| Price escalation | — | No published schedule; users report credit allowances have been reduced over time without notice |