Marketing Automation pricing across 25 tracked products: entry-tier median $20, top-tier median $524. Cheapest: Brevo. Most premium: Salesforce Marketing Cloud. Updated October 2026.
Marketing Automation pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; quote-only products are listed but left out of the medians.
Entry-tier median is $20, top-tier median $524 (products with published prices only).
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Act-On | $900 | $900 | $900 | month |
| ActiveCampaign | $15 | $64 | $145 | month |
| Birch | $49 | $499 | $1,799 | month |
| Blaze AI | $79 | $899 | $1,200 | month |
| Brevo | $0 | $249 | $499 | month |
| Customer.io | $100 | $1,000 | $1,000 | month |
| Drift | Custom | Custom | Custom | month |
| Drip | $39 | $269 | $1,199 | month |
| Emarsys (SAP) | Custom | Custom | Custom | month |
| HubSpot Marketing Hub | $0 | $50 | $3,600 | month |
| Instapage | $79 | $159 | $299 | month |
| Iterable | Custom | Custom | Custom | month |
| Kartra | $52 | $189 | $549 | month |
| Kit (formerly ConvertKit) | $0 | $39 | $79 | month |
| Klaviyo | $0 | $20 | $20 | month |
| Mailchimp | $0 | $20 | $350 | month |
| MailerLite | $0 | $12 | $25 | month |
| Marketo | Custom | Custom | Custom | month |
| Omnisend | $0 | $11 | $41 | month |
| Outgrow | $0 | $80 | $720 | month |
| Pardot | $1,250 | $3,575 | $15,000 | month |
| Salesforce Marketing Cloud | $25 | $8,000 | $20,000 | month |
| Sender.net | $0 | $7.00 | $14 | month |
| SharpSpring (Constant Contact) | Custom | Custom | Custom | month |
| WhatConverts | $30 | $95 | $160 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier. Custom means the vendor publishes no list price (quote only); those rows are left out of the medians.
Across 25 tracked products, the entry-tier median is $20 and the top-tier median is $524. Individual products vary significantly — see the per-product table above.
Brevo has the lowest entry-tier price in our tracked set.
Salesforce Marketing Cloud has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.