Price checkPer User
Salesforce Starter$25/User/moMarketing Cloud Next Growth EditionCustomMarketing Cloud Next Advanced EditionCustom
See all 10 plans

All Salesforce Marketing Cloud Plans & Pricing

Plan Monthly Annual Best For
Salesforce Starter Not published Not specified
Marketing Cloud Next Growth Edition Custom Not specified
Marketing Cloud Next Advanced Edition Custom Not specified
Salesforce Personalization Custom Not specified
Marketing Intelligence Custom Not specified
Loyalty Management Custom Not specified
Account Engagement+ Custom Not specified
Engagement+ Custom Not specified
Intelligence+ Custom Not specified
Personalization+ Custom Not specified
View all features by plan (compare side-by-side)

Salesforce Starter

Marketing Cloud Next Growth Edition

Marketing Cloud Next Advanced Edition

Salesforce Personalization

Marketing Intelligence

Loyalty Management

Account Engagement+

Engagement+

Intelligence+

Personalization+

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Tier
Billing
Your projected cost$625per month · $25/seat × 25seats
Year 1 license$7.5K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Salesforce Marketing Cloud's plans, annualized. Custom-priced tiers show a hatched bar.

Salesforce Starter$300/yr
Marketing Cloud Next Growth EditionCustom
Marketing Cloud Next Advanced EditionCustom
Salesforce PersonalizationCustom
Marketing IntelligenceCustom
Loyalty ManagementCustom
Account Engagement+Custom
Engagement+Custom
Intelligence+Custom
Personalization+Custom
Quick Answer
Last verified:
High confidence

Salesforce Marketing Cloud costs $25 to $20K per User/Month as of August 2026, with 10 plans available. Plan: Salesforce Starter at $25/User/Month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Salesforce Marketing Cloud offers 10 pricing tiers: Salesforce Starter, Marketing Cloud Next Growth Edition, Marketing Cloud Next Advanced Edition, Salesforce Personalization, Marketing Intelligence, Loyalty Management, Account Engagement+, Engagement+, Intelligence+, Personalization+. Paid plans include Salesforce Starter at $25/User/Month.

Compared to other marketing automation software, Salesforce Marketing Cloud is positioned at the premium price point.

  • 32 documented hidden costs beyond list price
  • Contracts auto-renew — The notice window for changes or cancellation is generally 30 days before renewal, with the renewal window for making changes beginning 90 days before the contract end date.
  • G2 rating: 4 out of 5 from 4,630 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does Salesforce Marketing Cloud cost?

Salesforce Marketing Cloud pricing ranges from $25 to $20000/User/Month across 10 plans. Plans include Salesforce Starter at $25/User/Month, Marketing Cloud Next Growth Edition (custom pricing), Marketing Cloud Next Advanced Edition (custom pricing), Salesforce Personalization (custom pricing), Marketing Intelligence (custom pricing), Loyalty Management (custom pricing), Account Engagement+ (custom pricing), Engagement+ (custom pricing), Intelligence+ (custom pricing), Personalization+ (custom pricing).

Salesforce Marketing Cloud Pricing Overview

Salesforce Marketing Cloud has 10 pricing plans ranging from $25 to $20,000/User/Month. The Salesforce Starter plan costs $25/User/Month. The Marketing Cloud Next Growth Edition plan requires contacting sales for a custom quote. The Marketing Cloud Next Advanced Edition plan requires contacting sales for a custom quote. The Salesforce Personalization plan requires contacting sales for a custom quote. The Marketing Intelligence plan requires contacting sales for a custom quote. The Loyalty Management plan requires contacting sales for a custom quote. The Account Engagement+ plan requires contacting sales for a custom quote. The Engagement+ plan requires contacting sales for a custom quote. The Intelligence+ plan requires contacting sales for a custom quote. The Personalization+ plan requires contacting sales for a custom quote.

Salesforce Marketing Cloud contracts auto-renew, and annual price increases of 9%.

There are at least 32 documented hidden costs beyond Salesforce Marketing Cloud's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

See Salesforce Marketing Cloud Plans

Salesforce Marketing Cloud offers various editions with different pricing structures. Some plans are priced per user per month, while others are priced per organization per month on an annual basis.

How Salesforce Marketing Cloud Pricing Compares

Compare Salesforce Marketing Cloud pricing against top alternatives in Marketing Automation.

ActiveCampaign $15-$145/month View pricing → Birch $49-$1799/month View pricing → Blaze AI $79-$5999/user/month View pricing →

Compare Salesforce Marketing Cloud vs Alternatives

Before committing to Salesforce Marketing Cloud, compare pricing with these 3 alternatives in the same category.

VSActiveCampaign
From $15/month

Small businesses getting started with email marketing

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VSBirch
From $49/month

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VSBlaze AI
From $79/user/month

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All Salesforce Marketing Cloud alternatives & migration guides

What Companies Actually Pay for Salesforce Marketing Cloud

Review scores
TrustRadius 7.7out of 10 (1,475)
G2 4out of 5 (4,630)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
Complexity and Steep Learning CurveHigh Pricing and Additional CostsTechnical Setup and Implementation EffortFragmented User Interface (UI)

How Salesforce Marketing Cloud Pricing Compares

Software Starting Price Top Price
Salesforce Marketing Cloud $25/User/Month $20000/User/Month
ActiveCampaign $15/month $145/month
Brevo $9/month $499/month
Birch $49/month $1799/month
Blaze AI $79/user/month $1200/user/month
ConvertKit Free $189/month

Browse all Marketing Automation pricing →

32 Salesforce Marketing Cloud Hidden Costs Beyond the List Price

Beyond the listed price, Salesforce Marketing Cloud has at least 32 documented hidden costs that can significantly increase total cost of ownership.

Watch for 32 hidden costs
  • Initial Setup and Configuration 2 to 3 times the annual license fee
    high 1 source
    industry "Overall, implementation spend is often 2 to 3 times the annual license fee"
  • Consulting and Partner Fees 40-60% of the total project cost
    high 1 source
    industry "Consulting and development typically represent 40-60% of the total project cost"
  • Data Migration $5,000 to $60,000
    high 1 source
    industry "Hidden data cleanup work can push first-year costs 30-50% above original estimates"
  • Integration Costs $2,000-$5,000 to $15,000–$40,000+
    medium 1 source
    industry "Simple, single integrations might cost $2,000-$5,000, while complex ERP or financial system integrations can reach $15,000–$40,000+"
  • Contact Volume Overage
    medium 1 source
    industry "Add-ons and Overage Charges: * Contact Volume: Salesforce bills based on active subscribers, not just sending lists, and unsubscribed records or suppression lists can count towards your tier"
  • Implementation Partner $10,000 and $500,000
    high 1 source
    industry "Implementation Partner Costs: Engaging a trusted implementation partner is often necessary for configuring SFMC, connecting CRM data, setting up journeys, building templates, configuring tracking, and training teams"
  • Customization $10,000 to $85,000
    medium 1 source
    industry "Customization and Integration: * Customization costs can range from $10,000 to $85,000, with Salesforce developers charging $25 to $300 per hour for significant customization"
  • SMS and WhatsApp Credits $10 per 1,000 credits
    low 1 source
    industry "SMS and WhatsApp credits are often purchased separately, costing around $10 per 1,000 credits each"
  • Additional Email Sends $10 per 1,000
    low 1 source
    industry "Additional email sends beyond included limits also cost approximately $10 per 1,000"
  • Personalization Add-on $8,000 per month
    medium 1 source
    industry "Premium add-ons like Personalization can add $8,000 per month, and Intelligence can add another $10,000 monthly"
  • Intelligence Add-on $10,000 monthly
    medium 1 source
    industry "Premium add-ons like Personalization can add $8,000 per month, and Intelligence can add another $10,000 monthly"
  • Business Units $2,500 each per month
    low 1 source
    industry "Business Units can cost $2,500 each per month"
  • Premier Success Plan 30% of the net license fees
    medium 1 source
    industry "Support Plans: While a Standard Success Plan is included, a Premier Success Plan typically costs 30% of the net license fees"
  • Training up to $15,000
    medium 1 source
    industry "Implementation Partner Costs: Engaging a trusted implementation partner is often necessary for configuring SFMC, connecting CRM data, setting up journeys, building templates, configuring tracking, and training teams"
  • Ongoing Support $10,000 to $45,000
    medium 1 source
    industry "After-launch support can range from $10,000 to $45,000"
  • File Storage Overages $5 per month per 1GB
    low 1 source
    industry "Storage and Sandbox Overages: Salesforce provides limited storage, and additional data storage costs approximately $125 per month per 500MB, while file storage costs about $5 per month per 1GB"
  • Consultant Hourly Rates $85-$250 per hour
    medium 1 source
    industry "Hourly rates for consultants vary: Salesforce administrators typically charge $85-$115 per hour, developers $90-$140 per hour, Marketing Cloud engineers $100-$145 per hour, and certified consulting partners $175-$250 per hour (often a blended rate)."
  • Data Cleanup Costs $5,000-$15,000 or $10 per issue
    medium 1 source
    industry "Poor data quality can significantly increase these costs, with fixing issues during migration estimated at $10 per issue, compared to $1 at entry or $100 after migration."
  • Signature Support Plans
    high 1 source
    industry "Signature plans are custom-quoted and even higher."
  • Data Cloud Services $1,000 per 100,000 credits
    medium 1 source
    industry "SMS and WhatsApp credits typically cost $10 per 1,000 credits each."
  • Marketing AI Features $2 per 1,000 credits
    low 1 source
    industry "SMS and WhatsApp credits typically cost $10 per 1,000 credits each."
  • Personalization (formerly Interaction Studio) $5,000 per month to $600,000 per year
    high 1 source
    industry "Mid-level implementations with custom data models and automated journeys can cost between $25,000 and $75,000, while enterprise-level deployments with multi-brand setups and complex journeys can exceed $100,000, potentially reaching $200,000 or mo..."
  • Underestimated Initial Costs 40-80%
    critical 1 source
    industry "Businesses frequently underestimate these costs by 40-80% in the first year."
  • Basic Setup Implementation $5,000 to $10,000
    medium 1 source
    industry "Basic Setup: For small-scale implementations with minimal customization, costs typically range from $5,000 to $10,000."
  • Moderate Customization Implementation $10,000 to $25,000
    high 1 source
    industry "Moderate Customization: Businesses requiring tailored integrations and configurations can expect to pay between $10,000 and $25,000."
  • Independent Consultants/Freelancers $40 to $150 per hour
    medium 1 source
    industry "Independent Consultants/Freelancers: Hourly rates typically range from $40 to $150 per hour."
  • Administrator Consultant $70-$95 per hour, or $85-$115 per hour
    medium 1 source
    industry "Consulting Agencies/Partners: These firms typically charge $100 to $200 per hour"
  • Complex Deployment Implementation $100,000 or more
    critical 1 source
    industry "More complex deployments with advanced data migrations, custom integrations, and multi-channel journeys can reach $100,000 or more."
  • SFMC Partner Consulting Fees $200 to $350 per hour
    high 1 source
    industry "Beyond the initial setup, other hidden and ongoing costs include: * Consulting Fees: Salesforce Marketing Cloud partners can charge $200 to $350 per hour."
  • Marketing Cloud Specialist Salary $60,000 to $100,000+ annually
    high 1 source
    industry "Hiring a mid-level Marketing Cloud specialist in the US can cost $60,000 to $100,000+ annually."
  • General Add-ons and Customizations $10,000 to $85,000
    high 1 source
    industry "Advanced Customization: Can range from $25,000 to $50,000 or more for large-scale projects involving extensive integrations, custom workflows, and advanced feature utilization."
  • Ongoing Administration and Maintenance $3,000 to $8,000 per month
    high 1 source
    industry "Ongoing Administration and Maintenance: Dedicated Salesforce admin or managed services can add $3,000 to $8,000 per month."
Tip

Ask your Salesforce Marketing Cloud sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
industry TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 33 source citations total.

Salesforce Marketing Cloud Contract Terms

Salesforce Marketing Cloud contracts auto-renew. Changes require The notice window for changes or cancellation is generally 30 days before renewal, with the renewal window for making changes beginning 90 days before the contract end date.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice The notice window for changes or cancellation is generally 30 days before renewal, with the renewal window for making changes beginning 90 days before the contract end date.
Minimum Commitment Most Marketing Cloud contracts are annual, billed upfront or monthly over a 12-month term, with multi-year agreements (two or three years) also common.
Price Escalation 9%
Based on 1 verified source

Salesforce Marketing Cloud Pricing FAQ

01 What is the cheapest plan available?

The Salesforce Starter plan is available at $25 per user per month.

02 Are there annual pricing options?

Yes, Marketing Cloud Next Growth Edition is $1500 per org per month billed annually, Marketing Cloud Next Advanced Edition is $3250 per org per month billed annually, Salesforce Personalization is $8000 per org per month billed annually, Marketing Intelligence is $10000 per org per month billed annually, Loyalty Management is $20000 per org per month billed annually, Account Engagement+ is $1250 per org per month billed annually, Engagement+ is $2000 per org per month billed annually, Intelligence+ is $11000 per org per month billed annually, and Personalization+ is $15000 per org per month billed annually.

03 Does Salesforce Marketing Cloud offer a free trial or plan?

The provided information does not indicate a free plan or trial.

Is this pricing incorrect? — we'll verify and update it.