Price checkPer mo
HubSpot AEO$50/moFreeFreeStarter$20/user/mo
See all 5 plans

All HubSpot Marketing Hub Plans & Pricing

Some prices not re-verified — only plans marked “checked” were confirmed on the vendor’s pricing page

Plan Monthly Annual Best For
HubSpot AEO not re-verified Not published Not specified
Free checked Oct 28, 2026 Not specified
Starter checked Oct 28, 2026 Not specified
Professional checked Oct 28, 2026 Not specified
Enterprise not re-verified Not published Not specified
View all features by plan (compare side-by-side)

HubSpot AEO

Free

Starter

Professional

Enterprise

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At a glance

List price by tier (annualized, per license)

Per-license list price across HubSpot Marketing Hub's plans, annualized. Custom-priced tiers show a hatched bar.

HubSpot AEO$600/yr
Starter$84/yr
Professional$9.6K/yr
Enterprise$43K/yr
Quick Answer
Last verified:
High confidence

HubSpot Marketing Hub costs Free to $3.6K per mo as of October 2026, with 5 plans available including a free tier. Plans: HubSpot AEO at $50/mo, Free (free), Starter at $20/user/month, Professional at $890/month, and Enterprise at $3.6K/mo. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

HubSpot Marketing Hub offers 5 pricing tiers: HubSpot AEO, Free, Starter, Professional, Enterprise. A free plan is available. Paid plans include HubSpot AEO at $50/mo, Starter at $20/user/month, Professional at $890/month.

Compared to other marketing automation software, HubSpot Marketing Hub is positioned at the premium price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew
  • G2 rating: 4.4 out of 5 from 14,821 reviews (as of Jul 2026)
Last verified: | Sources: 1 pricing pages and reviews

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub has a free plan; paid plans start at $20/user/mo. Plans include HubSpot AEO at $50/mo, Free (free), Starter at $20/user/month, Professional at $890/month, Enterprise at $3600/mo.

HubSpot Marketing Hub Pricing Overview

HubSpot Marketing Hub has 5 pricing plans, including a free tier. Paid plans range from $20 to $3,600/mo. The HubSpot AEO plan costs $50/mo. The Free plan is free. The Starter plan costs $20/user/month. The Professional plan costs $890/month. The Enterprise plan costs $3,600/mo.

HubSpot Marketing Hub contracts auto-renew.

There are at least 6 documented hidden costs beyond HubSpot Marketing Hub's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 14, 2026 from 1 independent source.

Try HubSpot Marketing Hub Free

HubSpot Marketing Hub offers several pricing tiers to suit different needs. Plans include Free, Starter, HubSpot AEO, Professional, and Enterprise.

Pricing is available on a monthly basis.

How HubSpot Marketing Hub Pricing Compares

Compare HubSpot Marketing Hub pricing against top alternatives in Marketing Automation.

ActiveCampaign $15-$145/month View pricing → Birch $49-$1799/month View pricing → Blaze AI $79-$5999/user/month View pricing →

Compare HubSpot Marketing Hub vs Alternatives

Before committing to HubSpot Marketing Hub, compare pricing with these 3 alternatives in the same category.

VSActiveCampaign
From $15/month

Small businesses getting started with email marketing

Compare pricing
VSBirch
From $49/month

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VSBlaze AI
From $79/user/month

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All HubSpot Marketing Hub alternatives & migration guides

What Companies Actually Pay for HubSpot Marketing Hub

Review scores
G2 4.4out of 5 (14,821)
Third-party review aggregates, as of Jul 2026
Top pricing complaints
the cost of advanced features and higher tiers as a significant drawbacka learning curve for advanced customizationlimitations in features on cheaper plansthe best options are often available only with expensive packages

How HubSpot Marketing Hub Pricing Compares

Software Starting Price Top Price
HubSpot Marketing Hub Free $3600/mo
ActiveCampaign $15/month $145/month
Brevo Free $2499/month
Birch $49/month $99/month
Blaze AI $79/user/month $999/user/month
Kit (formerly ConvertKit) Free $79/month

Browse all Marketing Automation pricing →

6 HubSpot Marketing Hub Hidden Costs Beyond the List Price

Beyond the listed price, HubSpot Marketing Hub has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • Mandatory Onboarding Fee (Professional) $3,000
    critical 1 source
    Grounded summary These fees are often required even if a team has internal marketing operations expertise and does not fully utilize the onboarding services
  • Implementation Partner/Agency Costs $5,000 to $25,000 (source dated Jul 2026)
    high 1 source
    Grounded summary Implementation Partner/Agency Costs: While HubSpot's onboarding covers initial setup guidance, it's often described as a coaching service rather than a full implementation service
  • Contact Volume Overage Charges $1,200–$2,400/month
    high 1 source
    Grounded summary Contact Volume and Overage Charges: The cost of Marketing Hub is primarily driven by the number of "marketing contacts" (contacts you email or include in automated workflows)
  • Additional User Seats $75/month per user
    medium 1 source
    Grounded summary Additional seats for Professional plans are typically $45/month per user, and for Enterprise plans, they are $75/month per user
  • Usage-Based Add-ons
    medium 1 source
    Grounded summary These include marketing SMS, high-volume email sends, extra API calls, custom reports, and Breeze Intelligence credits, with fees depending on usage
  • Internal Resource Costs €5,200
    medium 1 source
    Grounded summary These include marketing SMS, high-volume email sends, extra API calls, custom reports, and Breeze Intelligence credits, with fees depending on usage
Tip

Ask your HubSpot Marketing Hub sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 2 independent sources
industry G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 9 source citations total.

HubSpot Marketing Hub Contract Terms

HubSpot Marketing Hub contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Minimum Commitment Professional and Enterprise subscriptions typically require an annual commitment, while Starter plans can have either a monthly or annual commitment.
Based on 1 verified source

How to Negotiate HubSpot Marketing Hub Pricing

HubSpot Marketing Hub contracts are negotiable. These 2 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 2 tactics
Ask for Discount high success

Asking the sales team for their best offer can yield an initial 10% discount.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQE4HaF4m1QJ3jt1bsSR4_rkf_0kUc7er88heczzSJxYsuZh9ZnlbJv9ymJwW5D_4HF66Ao016x9rwn0nq4dZbWT0Q1dd15TB9YdvYKnH_6aoxRijxX2Mo3bRI2xRwqaJCImo7p39OX6QnbPu_Qy7628
Bundle Multiple Hubs high success

Committing to multiple HubSpot Hubs can unlock deeper discounts, often 6 to 12 additional percentage points beyond single-Hub negotiations.

https://vertexaisearch.cloud.google.com/grounding-api-redirect/AUZIYQH1hhTj3GIzE5ZfoBViAUOYQsqtEoFpOFj8sKWr-cDCS6DlC_7_cY3zA3X-FZt6LrRhbdITHHgYe7TYwBygrDsJ6NUdBg1ByHDSgmCR0Pgs0cy_VFf9TfZZ5hA6b140_mp3zzeiinIfv4hUsimHkTWOm2BDIN4nhxikr7aJA_qF
High success Medium Low / difficult

Full negotiation guide →

HubSpot Marketing Hub Pricing FAQ

01 Is there a free plan available?

Yes, HubSpot Marketing Hub offers a Free plan at $0.0 per month.

02 What is the cheapest paid plan?

The cheapest paid plan is Starter, priced at $7.0 per month per seat.

03 What are the monthly prices for the paid plans?

The paid plans have the following monthly prices: HubSpot AEO at $50.0, Starter at $7.0 per month per seat, Professional at $800.0, and Enterprise at $3600.0.

Is this pricing incorrect? — we'll verify and update it.