MailerLite vs Brevo Pricing (2026)
Compare / MailerLite vs Brevo
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Team size
25 seats

MailerLite vs Brevo

Marketing Automation pricing comparison · 2026

MailerLite pricing ranges from $0–$25/month, while Brevo ranges from $9–$499/month. MailerLite is typically 33% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit MailerLite pricing
Free plan limits → Discount programs →
Visit Brevo pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Compare
2 products · Marketing Automation
Side-by-side · live
MailerLite
MailerLite is a budget-friendly email marketing platform designed for creators, small busi
verified 25d ago
$252 $534
View pricing →
Brevo
Brevo (formerly Sendinblue) offers a genuinely free forever plan with 300 emails/day and u
verified 7w ago
$252 $534
View pricing →
Verdict · Vendr median · year 1
Brevo saves $282 vs MailerLite · 25 seats
Cheapest $252
Spread 53%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Power
$7.5K/yr
year 1 license · $25/seat
Starter (20,000 emails)
$8.7K/yr
year 1 license · $29/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$534/yr
Vendr · n=72
↓ Lowest median
Median annual
$252/yr
Vendr · n=38
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 16 sourced facts
11 hidden-cost · 2 contract · Vendr median · 2 review platforms
Last verified 3w ago
Confidence High confidence
Sources 16 sourced facts
12 hidden-cost · 1 contract · Vendr median · 2 review platforms
Last verified 1mo ago
Confidence Medium confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Subscriber Limit Reductions Without Notice
    $10.80-$22.50/month
    3 sources
  • Forced Plan Upgrades from Pricing Restructures
    10-100% of current plan cost
    3 sources
  • Migration Labor Costs When Plans Change
    5-15% of license costs
    2 sources
  • No Refunds on Account Termination
    $10.80-$22.50/month
    2 sources
  • Auto-Renewal Lock During Account Suspension
    $10.80-$22.50/month
    1 source
5 documented
  • Brevo branding removal
    $10/month
    2 sources
  • Dedicated IP cost
    moderate
    1 source
  • Free plan daily sending limit
    $9-$29/month to remove
    2 sources
  • SMS and WhatsApp costs
    variable
    1 source
  • Account Suspension Risk
    Complete service interruption
    2 sources
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

MailerLite
Brevo
Auto-renewal
Yes
—
Cancellation
—
—
Commitment
—
—
Price escalation
Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change
—
Can downgrade
—
✓ Yes
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
9.3out of 5 (173)
Trustpilot
2.8out of 5 (25)
Best for
Creators and small businesses just starting email marketing
Watch out
Subscriber limit reductions without adequate notice
TrustRadius
8.6out of 5 (345)
Trustpilot
4.5out of 5 (25)
Watch out
Account suspension with unclear policy enforcement
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit MailerLite pricing
Free plan limits → Discount programs →
Visit Brevo pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Marketing Automation

MailerLite

$0–$25
/month
4 plans · Free tier
Full pricing breakdown →
VS
Marketing Automation

Brevo

$9–$499
/month
8 plans
Full pricing breakdown →

MailerLite and Brevo both operate in the marketing automation category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan MailerLite Brevo
Free Free /month $9 /month
Comfort $12 /month (500 subscribers) $29 /month
Power $25 /month (500 subscribers) $69 /month
Enterprise Custom $18 /month
Standard (20,000 emails) — $65 /month
Standard (100,000 emails) — $129 /month
Professional — $499 /month
Enterprise — Custom

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

MailerLite

4 scenarios
$21/month ($252/year)
Creator (2,500 Subscribers)
on Growing Business
$90/month ($1,080/year)
Small Business (10,000 Subscribers)
on Advanced
$0/month
Solo Creator — Free Plan
See all 4 scenarios →

Brevo

5 scenarios
$216/year
Solo creator (5,000 emails/month)
$780/year
Growing business (20,000 emails/month)
$5,988/year
Marketing team on Professional plan
See all 5 scenarios →

Market Intelligence

MailerLite

Median annual cost
$534
Based on
72 deals

Brevo

Median annual cost
$252
Based on
38 deals

What Users Say

MailerLite

Trustpilot
2.8out of 5 (25)
TrustRadius
9.3out of 10 (173)
Top complaints
  • Subscriber limit reductions without adequate notice
  • Forced plan upgrades at higher prices
  • Account suspensions without warning or explanation

Brevo

Trustpilot
4.5out of 5 (25)
TrustRadius
8.6out of 10 (345)
Top complaints
  • Account suspension with unclear policy enforcement
  • Reliability issues and downtime
  • UI can feel clunky at times

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

MailerLite 5 hidden costs

high
Subscriber Limit Reductions Without Notice $10.80-$22.50/month
high
Forced Plan Upgrades from Pricing Restructures 10-100% of current plan cost
medium
Migration Labor Costs When Plans Change 5-15% of license costs
high
No Refunds on Account Termination $10.80-$22.50/month
critical
Auto-Renewal Lock During Account Suspension $10.80-$22.50/month
See all MailerLite hidden costs →

Brevo 8 hidden costs

medium
Brevo branding removal $10/month
medium
Dedicated IP cost moderate
medium
Free plan daily sending limit $9-$29/month to remove
medium
SMS and WhatsApp costs variable
high
Account Suspension Risk Complete service interruption
See all Brevo hidden costs →

Contract Terms

Term MailerLite Brevo
Auto-renewal Yes —
Cancellation — —
Minimum commitment — —
Price escalation Users report multiple price hikes and plan restructures; annual pricing locks users in during periods of change —
Can downgrade — Yes

Continue researching

MailerLite

Brevo

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