Pardot vs Kartra
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while Kartra ranges from $52–$549/month. Kartra is typically 93% more affordable, though your actual cost depends on tier and team size.
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Pardot and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | Kartra |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | $59 /month |
| Plus | $2.8K /month (up to 10k contacts) | $119 /month |
| Advanced | $4K /month (up to 10k contacts) | $229 /month |
| Premium | $15K /month (up to 75k contacts) | $549 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Market Intelligence
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Contract Terms
| Term | Pardot | Kartra |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days before renewal | — |
| Minimum commitment | 1 year | — |
| Price escalation | Standard renewal increases apply; users report difficulty canceling or modifying contracts | — |
| Can downgrade | No | — |