Clay Free Plan 2026: What's Included & What's Not
Honest breakdown of the free tier limits and features
Clay costs Free to $446 per month as of June 2026, with 4 plans available including a free tier. Plans: Free (free), Launch at $167/month, and Growth at $446/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Clay offers 4 pricing tiers: Free, Launch, Growth, Enterprise. A free plan is available. Paid plans include Launch at $167/user/month, Growth at $446/user/month. The Launch plan is small teams building and automating prospecting workflows.
Yes, Clay offers a forever free plan as of June 2026. The free tier includes 8 features with limits on usage. Paid plans start at $167/user/month (Launch). Pricing verified from 2 sources by CostBench.
Clay's free plan is available indefinitely with no time limit.
What's Included in the Free Plan
- 6,000 actions/year
- 1.2K data credits/year
- Unlimited seats and tables
- Run multi-provider waterfalls
- Run up to 200 rows per table
- Enrich with Claygent (AI web research agent)
- Bring your own API key (BYOK)
- Send emails with Clay sequencer
What's NOT Included (Paid Only)
- Starts at $54/mo, expand anytime (headline $167/mo)
- Starts at 180,000 actions/year
- 30K data credits/year
- Volume scaling: 30K/yr ($113/mo) → 600K/yr ($1,913/mo)
- Everything in Free, plus:
- Enrich phone numbers
- Track job changes, promotions, new hires, company news & social signals
- Run up to 50,000 rows per table
- Launch email campaigns natively or via integrations
- Reuse functions across workflows
You'll Need to Upgrade When...
- You exceed the user limit
- You need features like Starts at $54/mo, expand anytime (headline $167/mo) or Starts at 180,000 actions/year
- You require premium support or SLA guarantees
- You need to remove branding or watermarks
- You need advanced integrations or API access
Hidden Restrictions on Free Plan
- Clay branding may appear on your content or communications
- Support is limited to community forums or email with longer response times
- Export options may be restricted or include watermarks
- API access is typically limited or not available
- Advanced reporting and analytics require paid plans
Free vs Paid: Which Do You Need?
Free Plan is Enough If...
- You're an individual or very small team
- You need only basic features
- You don't mind usage limits
- Branding on output is acceptable
- Community support is sufficient
You Need Paid If...
- Your team is growing beyond limits
- You need advanced features
- Professional branding is required
- You need priority support
- Integrations/API access is critical
Free vs Launch Plan Comparison
| Free $0 | Launch $167/user/month | |
|---|---|---|
| Features | 8 included | 10+ included |
| Support | Community/Email | Priority Support |
| Branding | Clay branding | Your branding |
| Best For | Individuals and small teams evaluating Clay's enrichment and prospecting before committing | Small teams building and automating prospecting workflows |
Frequently Asked Questions
01 Is Clay free?
Yes, Clay offers a forever free plan with 8 core features included. However, there are limits on users and features that may require upgrading.
02 What's included in Clay's free plan?
Clay's free plan includes: 6,000 actions/year, 1.2K data credits/year, Unlimited seats and tables, Run multi-provider waterfalls, Run up to 200 rows per table, and 3 more features. Key limits include basic usage caps.
03 What's NOT included in Clay's free plan?
The free plan excludes: Starts at $54/mo, expand anytime (headline $167/mo), Starts at 180,000 actions/year, 30K data credits/year, Volume scaling: 30K/yr ($113/mo) → 600K/yr ($1,913/mo), Everything in Free, plus:. You'll also have Clay branding and limited support options.
04 When should I upgrade from Clay's free plan?
Consider upgrading when: you hit user or storage limits, need features like Starts at $54/mo, expand anytime (headline $167/mo) or Starts at 180,000 actions/year, require premium support, or want to remove branding. The cheapest paid plan starts at $167/user/month.
05 Is Clay's free plan really free forever?
Yes, Clay's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.