Apollo.io vs Outreach
Sales Intelligence pricing comparison · 2026 · Updated June 2026
Apollo.io pricing ranges from $0–$149/user/month, while Outreach ranges from $100–$160/user/month. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
Apollo.io and Outreach represent two tiers of sales engagement: Apollo.io is the value all-in-one option for teams that want prospecting and outreach in one platform, while Outreach is positioned for AI-assisted sales execution and larger revenue teams.
Apollo.io offers Free, Basic at $59/user/month or $49/user/month annually, Professional at $99/user/month or $79/user/month annually, Organization at $149/user/month or $119/user/month annually, and custom-priced Enterprise. Outreach offers Amplify Core at $100/user/month, Amplify Plus at $130/user/month, and Amplify Pro at $160/user/month.
Plan-by-Plan Pricing
| Plan | Apollo.io | Outreach |
|---|---|---|
| Free | Free /user/month | $100 /user/month |
| Basic | $59 /user/month | $130 /user/month |
| Professional | $99 /user/month | $160 /user/month |
| Organization | $149 /user/month | — |
| Enterprise | Custom | — |
Market Intelligence
Apollo.io
- Median annual cost
- $15,750
- Average negotiated discount
- 30%
- Based on
- 83 deals
Outreach
- Median annual cost
- $1,000
- Based on
- 235 deals
Contract Terms
| Term | Apollo.io | Outreach |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Must cancel before renewal date; downgrades take effect at billing cycle end | Notice must be sent 15 to 60 days before renewal or the cancellation deadline for contracts with an initial term over 180 days that renew for more than 31 days. |
| Minimum commitment | Organization plan: minimum 3 users. Enterprise: annual contract required. | Mandatory annual contracts with no monthly billing option. |
| Price escalation | No published escalation clause, but renewal pricing may differ from initial contract | 3-7% |
| Can downgrade | Yes | — |
Continue researching
Our Verdict
Choose Apollo.io if you want transparent pricing and a lower entry point. Basic starts at $49/user/month annually, Professional is $79/user/month annually, and Organization is $119/user/month annually, with Free available for light prospecting and Enterprise for custom security needs.
Choose Outreach if your sales organization is focused on AI-assisted engagement, deal insights, analytics, and enterprise-grade controls. Amplify Core starts at $100/user/month, Amplify Plus is $130/user/month, and Amplify Pro is $160/user/month.
Frequently Asked Questions
01 How much does Apollo.io cost vs Outreach?
Apollo.io costs $49-$119/user/month (annual) and includes a contact database. Outreach costs $100-$130+/user/month and does not include contact data. For a 10-person team, Apollo.io runs $4,900-$11,900/year vs Outreach at $12,000-$15,600+/year — and with Outreach you still need a separate data provider.
02 Does Apollo.io have a free plan? Does Outreach?
Apollo.io offers a permanent free tier with 900 credits/year, 2 sequences, and 250 daily emails. Outreach has no free tier, no free trial through self-service, and requires a demo with sales to get started. Apollo is far more accessible for teams wanting to evaluate before committing.
03 Does Outreach include a contact database like Apollo.io?
No. Outreach is purely a sales execution platform — it orchestrates outreach but does not provide contact data. You need a separate data source (ZoomInfo, Apollo.io, LinkedIn Sales Navigator, etc.) to feed contacts into Outreach sequences. Apollo.io includes both data and engagement in one subscription.
04 When should I upgrade from Apollo.io to Outreach?
Consider Outreach when your team exceeds 20-30 reps and needs advanced features like deal inspection, conversation intelligence, revenue forecasting, and enterprise-grade Salesforce integration. If Apollo.io's sequence analytics and reporting meet your needs, the upgrade is unnecessary — and Apollo.io's built-in data layer is something Outreach cannot replace.
05 Can Apollo.io replace Outreach for email sequences?
For most SMB and mid-market teams, yes. Apollo.io's email sequences include A/B testing (Professional plan), multi-step workflows, LinkedIn steps, and phone tasks. Where Outreach excels is in advanced features like sequence optimization AI, team-level analytics, trigger-based automation, and enterprise compliance controls.