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Metricool costs Free to $210 per month as of June 2026, with 4 plans available including a free tier. Plans: Free (free), Starter at $25/month, and Advanced at $67/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Metricool offers 4 pricing tiers: Free, Starter, Advanced, Custom. A free plan is available. Paid plans include Starter at $25/user/month, Advanced at $67/user/month. The Starter plan is solo creators and small teams (5 brands $25/mo, 10 brands $45/mo).

Top Metricool alternatives as of June 2026 include Brand24, Brandwatch, Buffer. Metricool costs $0-$210/month. Pricing verified from 1 sources by CostBench.

Top Metricool Alternatives

1

Brand24

Medium Effort
$199–$1499/month
Best for: Solo entrepreneurs and freelancers tracking a single brand
vs Metricool:

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2

Brandwatch

Medium Effort
$800–$5000/month
Best for: Researchers and analysts
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3

Buffer

Medium Effort
$0–$10/month
Best for: Individual creators testing the platform
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4

Hootsuite

Medium Effort
$99–$249/month
Best for: Individual social media managers
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5

Later

Medium Effort
$25–$80/month
Best for: Individuals getting started
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6

Snapchat for Business

Medium Effort
$0–$3000/month
Best for: SMBs running their own campaigns; anyone testing Snapchat ads
vs Metricool:

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When to Stay with Metricool

Best for marketers who want competitor analytics + scheduling in one tool, especially solos and small agencies on a tight budget.

  • You've invested heavily in customizations and integrations
  • Your team is highly trained and productive on Metricool
  • You need features that alternatives don't offer
  • Migration costs would exceed multi-year savings

Price Comparison

Product Price Range Migration
Current Metricool Free-$210/month -
Brand24 $199–$1499/month medium
Brandwatch $800–$5000/month medium
Buffer $0–$10/month medium
Hootsuite $99–$249/month medium
Later $25–$80/month medium
Snapchat for Business $0–$3000/month medium

Detailed Comparisons

Frequently Asked Questions

01 What are the best Metricool alternatives?

The top Metricool alternatives include Brand24, Brandwatch, Buffer, Hootsuite, Later, Snapchat for Business. Each offers different strengths: Brand24 is solo entrepreneurs and freelancers tracking a single brand, while Brandwatch is researchers and analysts.

02 Is it hard to switch from Metricool to an alternative?

Migration difficulty varies by alternative. Among Metricool alternatives, some options offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.

03 How much can I save by switching from Metricool?

Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. Metricool's typical price of $105/month is on the higher end of the market. Factor in migration costs and productivity dip during transition.

04 Should I stay with Metricool or switch?

Best for marketers who want competitor analytics + scheduling in one tool, especially solos and small agencies on a tight budget. However, if your needs have evolved or you're not using Metricool's advanced features, exploring alternatives could save you money and complexity.