Brand24 Pricing 2026

Brand24 monthly billing starts at $249/month for Individual, $349/month for Team, $499/month for Pro, and $699/month for Business. Enterprise starts at $1,499/month. Annual billing saves approximately 20%, bringing the effective annual cost to $2,388/year for Individual, $3,588/year for Team, $4,788/year for Pro, and $7,188/year for Business.

Yes, Brand24 offers a 14-day free trial with no credit card required. The trial gives you access to evaluate the platform's brand monitoring and sentiment analysis features before committing to a paid plan.

The main differences are keyword limits, mention volume, and update frequency. Individual gets 3 keywords and 2,000 mentions with 12-hour updates. Team gets 7 keywords and 10,000 mentions with hourly updates. Pro gets 12 keywords and 40,000 mentions with real-time updates plus AI features. Business gets 25 keywords and 100,000 mentions with advanced reporting and a dedicated Client Success Lead.

Yes, Brand24 offers significant discounts for annual billing, advertised as up to 3 months free (approximately 20% savings). For example, the Individual plan drops from $249/month to $2,388/year ($199 effective monthly), and the Pro plan drops from $499/month to $4,788/year ($399 effective monthly).

No, Brand24 cannot track LinkedIn results because LinkedIn's platform doesn't allow that type of monitoring.

Brand24's Instagram monitoring is limited. You won't be able to add separate filters for Instagram because the platform doesn't allow that kind of monitoring. However, you can monitor keywords on Instagram if they were mentioned as hashtags.

Yes, even after setting up keywords, you will not automatically start getting your desired results. You will need to do experimentation with filters and Boolean searches. Some keywords are very common and many mentions will pop up, so use features that help refine your search. You can save your filters for reuse.

Brand24 monitors mentions across social media, news, blogs, and forums. It provides real-time tracking across various platforms, though LinkedIn is not supported and Instagram monitoring is limited to hashtags.

Brand24's pricing starts at $249/month for the Individual plan, which may be challenging for small businesses with limited budgets. Several users have noted that the pricing is high compared to competitors, and one reviewer specifically mentioned "There should be a lower price point so that it could be affordable for all." The 14-day free trial can help determine if the investment is worthwhile before committing.

Users report that core features are only available in premium plans. Basic plans have limited integrations with other tools, reduced analytics capabilities, and may lack advanced sentiment analysis features. The Individual plan ($249/month) monitors fewer mentions and provides fewer advanced features compared to higher tiers like Pro ($499/month) or Business ($699/month).

Sentiment analysis accuracy varies according to user reviews. One reviewer noted "Sentiment is hard to predict and isn't always accurate," while another mentioned that "80% of it is bull-shit or out of context for your business purposes." The tool provides sentiment analysis features, but users should expect to manually review and verify results for accuracy.

No, Brand24 has significant limitations on these platforms. LinkedIn cannot be monitored because the platform doesn't allow that type of tracking. For Instagram, you can only monitor hashtag mentions, not general brand mentions, because Instagram's platform restrictions prevent comprehensive monitoring. These are important limitations to consider if these platforms are critical to your monitoring strategy.