Later vs Metricool
Social Media Management pricing comparison · 2026
Later costs $25–$110/mo, while Metricool has a free plan, then $25–$67/mo. Metricool is typically 8% more affordable, though your actual cost depends on tier and team size.
Later
Later pricing starts at $25/month for the Starter plan, which provides core social media s
verified 2d ago
$804
$839
M
Metricool
Metricool pricing starts at $0 with the Free plan, which covers 1 brand, 20 scheduled post
verified 1d ago
$804
$839
Annual license estimate
Later
costs
$204
less than
Metricool
· 25 seats where applicable
Cheapest
$600
Spread
25%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Growth
$600/yr
year 1 license · flat plan price
Advanced
$804/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$839/yr
Vendr · n=533
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
4 sourced facts
2 contract · Vendr median · 1 review platform
Last verified
2d ago
Confidence
Medium confidence
Sources
58 sourced facts
52 hidden-cost · 3 contract · 3 review platforms
Last verified
1d ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Later
Metricool
Auto-renewal
Yes
Yes
Cancellation
Subscriptions remain active until the end of the current billing cycle, with reports of missed free trial windows leading to full year charges.
—
Commitment
Annual agreements are required for the influencer marketing platform's Essentials and Pro plans, and encouraged for social media management plans through discounts.
—
Price escalation
—
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Metricool pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | Later | Metricool |
|---|---|---|
| Starter | $25 /month | Free /month |
| Growth | $50 /month | $25 /month |
| Scale | $110 /month | $67 /month |
| Custom | — | Custom |
Contract Terms
| Term | Later | Metricool |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Subscriptions remain active until the end of the current billing cycle, with reports of missed free trial windows leading to full year charges. | — |
| Minimum commitment | Annual agreements are required for the influencer marketing platform's Essentials and Pro plans, and encouraged for social media management plans through discounts. | — |