Price checkMonthly
FreeFreeStarter$22/moAdvanced$54/mo
See all 4 plans
Quick Answer
Estimate

Metricool costs Free to $54 per month as of May 2026, with 4 plans available including a free tier. Plans: Free (free), Starter at $22/month, and Advanced at $54/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Metricool offers 4 pricing tiers: Free, Starter, Advanced, Custom. A free plan is available. Paid plans include Starter at $22/month, Advanced at $54/month.

Compared to other social media management software, Metricool is positioned at the budget-friendly price point.

How much does Metricool cost?

Metricool offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Starter at $22/month, Advanced at $54/month, Custom (custom pricing).

Metricool Pricing Overview

Metricool has 4 pricing plans, including a free tier. Paid plans range from $0 to $54/month. The Free plan is free. The Starter plan costs $22/month. The Advanced plan costs $54/month. The Custom plan requires contacting sales for a custom quote.

This pricing was last verified in January 1, 1970.

Try Metricool Free

Metricool offers a strong free tier (1 brand, 100 posts/month) plus paid plans from $22/month (Starter) to $54/month (Advanced) and custom enterprise pricing. Strong on competitor benchmarking and white-label reports.

How Metricool Pricing Compares

Compare Metricool pricing against top alternatives in Social Media Management.

Brand24 $249-$699/month View pricing → Brandwatch $800-$5000/month View pricing → Buffer $0-$10/month View pricing →

All Metricool Plans & Pricing

Plan Monthly Annual Best For
Free Free Free —
Starter $22 /month $18 /yearSave 18% —
Advanced $54 /month $45 /yearSave 17% —
Custom Contact Sales Contact Sales —
View all features by plan

Free

  • 1 brand
  • 100 scheduled posts/month
  • Basic analytics
  • 1 competitor analysis
  • 1 user

Starter

  • 5 brands
  • 2000 scheduled posts/month
  • Advanced analytics
  • 10 competitor analyses
  • PDF reports
  • AI assistant

Advanced

  • 15 brands
  • 5000 scheduled posts/month
  • Multi-account dashboard
  • 5 users
  • White-label reports
  • Slack notifications
  • Priority support

Custom

  • Unlimited brands
  • Unlimited users
  • Custom integrations
  • Dedicated CSM
  • SSO/SAML
  • Custom SLA
Try Metricool Free

Compare Metricool vs Alternatives

Before committing to Metricool, compare pricing with these 3 alternatives in the same category.

VSBrand24
From $249/month

Solo entrepreneurs and freelancers tracking a single brand

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VSBrandwatch
From $800/month

Researchers and analysts

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VSBuffer
Free

Individual creators testing the platform

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All Metricool alternatives & migration guides

How Metricool Pricing Compares

Software Starting Price Top Price
Metricool Free $54/month
Brand24 $249/month $699/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite $99/month $249/month
Later $25/month $80/month

Browse all Social Media Management pricing →

Metricool Pricing FAQ

01 How much does Metricool cost per month?

Free for 1 brand. Starter is $22/month for 5 brands. Advanced is $54/month for 15 brands. Custom enterprise pricing available. Annual billing saves ~20%.

02 What's a 'brand' in Metricool?

A brand is a workspace containing all the social profiles (Facebook, Instagram, etc.) for a single client or business. Each brand on a paid tier covers all major networks.

03 Does Metricool include TikTok and YouTube analytics?

Yes. All paid tiers include TikTok, YouTube, Instagram, Facebook, LinkedIn, X, Twitch, Pinterest, Threads, Bluesky, and Google Business Profile analytics and scheduling.

Is this pricing incorrect? — we'll verify and update it.