Price checkMonthly
FreeFreeStarter$25/moAdvanced$67/mo
See all 4 plans

All Metricool Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 1 brand
  • 20 scheduled posts/month
  • 5 competitor profiles
  • 30 days of analytics
  • AI social media assistant (5 credits/brand/month)

Starter

  • Up to 10 brands
  • Unlimited content publishing (fair use)
  • 100 competitor analyses
  • Twitter/X add-on available
  • LinkedIn connection
  • PDF and PPT reports
  • Multiple link-in-bio
  • Unlimited analytics history
  • Google Drive and Canva integration
  • 20 AI credits per brand/month

Advanced

  • Up to 50 brands
  • Team and client management
  • Role management
  • Post approval system
  • Full Twitter/X analytics
  • Customizable report templates
  • Looker Studio connector
  • Metricool API (Zapier, Make, MCP)
  • 35 AI credits per brand/month

Custom

  • Custom number of brands
  • White Label
  • Dedicated account manager
  • Custom AI assistant credits
  • Metricool integration in your business
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Cost calculator

What does Metricool actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$625per month · $25/unit × 25units
Year 1 license$7.5K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Metricool's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Starter$300/yr
Advanced$804/yr
CustomCustom
Quick Answer
Last verified:
Estimate

Metricool costs Free to $210 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Starter at $25/month, and Advanced at $67/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Metricool offers 4 pricing tiers: Free, Starter, Advanced, Custom. A free plan is available. Paid plans include Starter at $25/user/month, Advanced at $67/user/month. The Starter plan is solo creators and small teams (5 brands $25/mo, 10 brands $45/mo).

Compared to other social media management software, Metricool is positioned at the mid-market price point.

  • 6 documented hidden costs beyond list price
  • Contracts auto-renew — Customers can cancel their subscription at any time and continue to use the service until the end of the contracted billing period, with a 15-day withdrawal period for the first purchase of a paid plan.
  • G2 rating: 4.5/5 from 97 reviews
Last verified: | Sources: 1 pricing pages and reviews

How much does Metricool cost?

Metricool offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Starter at $25/month, Advanced at $67/month, Custom (custom pricing).

Metricool Pricing Overview

Metricool has 4 pricing plans, including a free tier. Paid plans range from $0 to $210/month. The Free plan is free and is best for solo creators testing the platform. The Starter plan costs $25/month, best for solo creators and small teams (5 brands $25/mo, 10 brands $45/mo). The Advanced plan costs $67/month, best for agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo). The Custom plan requires contacting sales for a custom quote and is designed for large agencies and brands with custom needs.

Metricool contracts auto-renew, and annual price increases of 10-20%.

There are at least 6 documented hidden costs beyond Metricool's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 7, 2026 from 1 independent source.

Try Metricool Free

Metricool offers a strong free tier (1 brand, 100 posts/month) plus paid plans from $20/month (Starter) to $54/month (Advanced) and custom enterprise pricing. Strong on competitor benchmarking and white-label reports.

How Metricool Pricing Compares

Compare Metricool pricing against top alternatives in Social Media Management.

Brand24 $249-$699/month Compare → Brandwatch $800-$5000/month Compare → Buffer $0-$10/month Compare →

Compare Metricool vs Alternatives

Before committing to Metricool, compare pricing with these 3 alternatives in the same category.

VSBrand24
From $249/month

Solo entrepreneurs and freelancers tracking a single brand

Full comparison
VSBrandwatch
From $800/month

Researchers and analysts

Full comparison
VSBuffer
Free

Individual creators testing the platform

Full comparison

All Metricool alternatives & migration guides

What Companies Actually Pay for Metricool

Review scores
TrustRadius 7.4/10 (21)
Trustpilot 3.9/5 (613)
G2 4.5/5 (97)
Top pricing complaints
Expensive Auto-Renewal Charges and PricingMissing Features and Plan LimitationsInadequate and Slow SupportFrequent Account Disconnections

How Metricool Pricing Compares

Software Starting Price Top Price
Metricool Free $210/month
Agorapulse $79/user/month $199/user/month
Brand24 $199/month $1499/month
Brandwatch $800/month $5000/month
Buffer Free $10/month
Hootsuite $99/month $249/month

Detailed pricing comparisons:

Browse all Social Media Management pricing →

6 Metricool Hidden Costs Beyond the List Price

Beyond the listed price, Metricool has at least 6 documented hidden costs that can significantly increase total cost of ownership.

Watch for 6 hidden costs
  • LinkedIn Add-on $5 per connected account per month
    medium 1 source
    industry "Twitter/X Add-on: Connecting a Twitter/X account is a paid add-on across all plans, including Custom, at a cost of $5 per connected Premium account per month (or €5 per month)."
  • Twitter/X Add-on $5 per connected Premium account per month
    medium 1 source
    industry "Twitter/X Add-on: Connecting a Twitter/X account is a paid add-on across all plans, including Custom, at a cost of $5 per connected Premium account per month (or €5 per month)."
  • Team Management and Approval Workflows
    high 1 source
    industry "Twitter/X Add-on: Connecting a Twitter/X account is a paid add-on across all plans, including Custom, at a cost of $5 per connected Premium account per month (or €5 per month)."
  • Advanced Integrations
    medium 1 source
    industry "Advanced Integrations: Integrations with tools like Looker Studio and Zapier are also restricted to the Advanced and Custom plans."
  • White-label Reporting
    high 1 source
    industry "White-label Reporting: For agencies requiring reports with their own branding rather than Metricool's, white-label reporting is only available on the Custom/Enterprise tier, which requires contacting sales for pricing."
  • Hashtag Tracking €25 per day
    high 1 source
    industry "Hashtag Tracking: One source mentions Metricool charging €25 per day for hashtag tracking, which could amount to €750 per month for continuous use."
Tip

Ask your Metricool sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 9 source citations total.

Metricool Contract Terms

Metricool contracts auto-renew. Changes require Customers can cancel their subscription at any time and continue to use the service until the end of the contracted billing period, with a 15-day withdrawal period for the first purchase of a paid plan.. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Customers can cancel their subscription at any time and continue to use the service until the end of the contracted billing period, with a 15-day withdrawal period for the first purchase of a paid plan.
Minimum Commitment While monthly billing options are available, annual commitments are incentivized with a discount of approximately 20-24% compared to monthly billing.
Price Escalation 10-20%
Based on 1 verified source

How to Negotiate Metricool Pricing

Metricool contracts are negotiable. These 2 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 2 tactics
Opt for Annual Billing high success

Opting for annual billing provides a significant discount (20-24%) over monthly payments.

https://metricool.com
Calculate True Cost with Add-ons medium success

Buyers should calculate their 'real total cost' by factoring in necessary add-ons like LinkedIn and Twitter/X, especially for Starter plans, to assess if a higher-tier plan might be more cost-effective.

https://schedpilot.com
High success Medium Low / difficult

Full negotiation guide →

Metricool Pricing FAQ

01 How much does Metricool cost per month?

Free for 1 brand. Starter is $20/month for 5 brands. Advanced is $54/month for 15 brands. Custom enterprise pricing available. Annual billing saves ~20%.

02 What's a 'brand' in Metricool?

A brand is a workspace containing all the social profiles (Facebook, Instagram, etc.) for a single client or business. Each brand on a paid tier covers all major networks.

03 Does Metricool include TikTok and YouTube analytics?

Yes. All paid tiers include TikTok, YouTube, Instagram, Facebook, LinkedIn, X, Twitch, Pinterest, Threads, Bluesky, and Google Business Profile analytics and scheduling.

Is this pricing incorrect? — we'll verify and update it.