Metricool Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Metricool pricing: free plan, Starter $25, Advanced $67/mo. Custom plans are quote-based.
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Is Metricool a fit?
Derived from this product's own pricing and contract record — not a review.
Best for
- Solo creators testing the platform
- Solo creators and small teams (5 brands $25/mo, 10 brands $45/mo)
- Agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo)
- Large agencies and brands with custom needs
Not a fit if
- The sticker price is your whole budget — Team Management and Approval Workflows (and 7 more).
All Metricool Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Free checked Nov 5, 2026 | Free | Free | Solo creators testing the platform |
| Verified on Metricool's pricing page · checked Nov 5, 2026 Free: “$0/month”
Get this price at Metricool →
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| What's included at Free Best for: Solo creators testing the platform
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| Starter checked Nov 5, 2026 | $25 /month | $20 /monthbilled annuallySave 20% | Solo creators and small teams (5 brands $25/mo, 10 brands $45/mo) |
| Verified on Metricool's pricing page · checked Nov 5, 2026 $25/mo: “From $25/month”$20/mo billed annually: “From $20/month”
Get this price at Metricool →
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| What's included at Starter Best for: Solo creators and small teams (5 brands $25/mo, 10 brands $45/mo)
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| Advanced checked Nov 5, 2026 | $67 /month | $53 /monthbilled annuallySave 21% | Agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo) |
| Verified on Metricool's pricing page · checked Nov 5, 2026 $67/mo: “From $67/month”$53/mo billed annually: “From $53/month”
Get this price at Metricool →
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| What's included at Advanced Best for: Agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo)
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| Custom checked Nov 5, 2026 | Contact Sales | Contact Sales | Large agencies and brands with custom needs |
| Verified on Metricool's pricing page · checked Nov 5, 2026 Custom: “Let’s talk!”
Get this price at Metricool →
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| What's included at Custom Best for: Large agencies and brands with custom needs
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View all features by plan (compare side-by-side)
Free
- 1 brand
- 20 scheduled posts/month
- 5 competitor profiles
- 30 days of analytics
- AI social media assistant (5 credits/brand/month)
Starter
- Up to 10 brands
- Unlimited content publishing (fair use)
- 100 competitor analyses
- Twitter/X add-on available
- LinkedIn connection
- PDF and PPT reports
- Multiple link-in-bio
- Unlimited analytics history
- Google Drive and Canva integration
- 20 AI credits per brand/month
Advanced
- Up to 50 brands
- Team and client management
- Role management
- Post approval system
- Full Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, MCP)
- 35 AI credits per brand/month
Custom
- Custom number of brands
- White Label
- Dedicated account manager
- Custom AI assistant credits
- Metricool integration in your business
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List price by tier (annualized, per license)
Per-license list price across Metricool's plans, annualized. Custom-priced tiers show a hatched bar.
Metricool pricing: free plan, Starter $25, Advanced $67/mo. Custom plans are quote-based. Plans: Free (free), Starter at $25/month, and Advanced at $67/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Try Metricool FreeUse the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Metricool offers 4 pricing tiers: Free, Starter, Advanced, Custom. A free plan is available. Paid plans include Starter at $25/month, Advanced at $67/month. The Starter plan is solo creators and small teams (5 brands $25/mo, 10 brands $45/mo).
Compared to other social media management software, Metricool is positioned at the budget-friendly price point.
- 23 documented hidden costs beyond list price
- Contracts auto-renew
- G2 rating: 4.5 out of 5 from 97 reviews (as of Oct 2026)
How much does Metricool cost?
Metricool Pricing Overview
Metricool pricing: free plan, Starter $25, Advanced $67/mo. Custom plans are quote-based. The Free plan is free and is best for solo creators testing the platform. The Starter plan costs $25/month, best for solo creators and small teams (5 brands $25/mo, 10 brands $45/mo). The Advanced plan costs $67/month, best for agencies and marketing teams (15 brands $67/mo, 25 brands $107/mo, 50 brands $210/mo). The Custom plan requires contacting sales for a custom quote and is designed for large agencies and brands with custom needs.
Metricool contracts auto-renew.
There are at least 23 documented hidden costs beyond Metricool's list price, including implementation, training, and add-on fees.
This pricing was last verified in November 5, 2026 from 1 independent source.
Metricool pricing starts at $0 with the Free plan, which covers 1 brand, 20 scheduled posts per month, and basic analytics for a single user. The Starter plan runs $25/month (or $20/month billed annually) and adds multi-brand support, PDF reports, and client-ready analytics. The Advanced plan is $67/month ($53/month billed annually) and includes full analytics, team collaboration, and Looker Studio integration; agencies and enterprises can request Custom pricing.
How Metricool Pricing Compares
Compare Metricool pricing against top alternatives in Social Media Management.
Compare Metricool vs Alternatives
Before committing to Metricool, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Metricool
Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.
Metricool Cost by Company Size
Example costs for teams of different sizes. Each figure is labelled with the period it covers.
$0/month
Single user managing 1 brand on the Free plan with basic analytics and up to 20 posts/month.
$240/year ($20/month billed annually)
Single brand needing more than 20 posts/month, PDF reports, and full analytics on the Starter plan billed annually.
$636/year ($53/month billed annually)
Agency managing multiple brands with advanced analytics, Looker Studio connector, and team collaboration on the Advanced plan billed annually.
$0/month (Free plan, no time limit)
Individual managing one brand with up to 20 posts per month, no PDF reporting needs, and no team collaboration
$20/month billed annually ($240/year)
Social media manager handling a handful of client brands with standard scheduling and analytics
$53/month billed annually ($636/year)
Agency with multiple brands, team collaboration, advanced analytics, and client PDF reporting needs
$0/year
Single brand, up to 20 posts per month, basic analytics, no team members or client PDF reports needed
$240/year ($20/month billed annually)
One user managing brands on the Starter plan with scheduling and basic analytics. Annual billing required for lowest rate.
$804/year ($67/month billed monthly)
Advanced plan on monthly billing for users who want flexibility without an annual commitment — at a 26% premium over annual pricing.
Current tier data — Free plan
How Metricool Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Metricool | Free | $67/month |
| Agorapulse | $99/user/month | $199/user/month |
| Brand24 | $249/month | $1499/month |
| Brandwatch | Custom | Custom |
| Buffer | Free | $12/month |
| ContentStudio | $15/month | $139/month |
Detailed pricing comparisons:
Metricool Contract Terms
Metricool contracts auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate Metricool Pricing
Metricool contracts are negotiable. These 16 tactics are sourced from real buyer experiences and procurement specialists.
Opting for annual billing provides a significant discount (20-24%) over monthly payments.
https://metricool.comMetricool's free plan supports 1 brand with basic analytics. Use it to thoroughly test functionality before committing to an annual subscription, given the strict 15-day refund window.
Reddit community discussionsAnnual billing offers meaningful savings vs. monthly: Starter drops from $25/month to $20/month (20% off), and Advanced drops from $67/month to $53/month (approximately 21% off).
Current tier dataMetricool's free plan (1 brand, 20 posts/month) lets you evaluate core features at no cost. Given multiple user reports of posting bugs, Twitter/X connectivity failures, and platform instability, use the free tier to stress-test the exact workflows you need — especially third-party integrations — before committing to an annual subscription.
Trustpilot review pattern (2026)The Free plan (1 brand, 20 posts/month) gives you full access to the scheduling workflow at no cost. Multiple users report purchasing paid plans only to discover persistent bugs on their required platforms. Validate that all social accounts — especially Twitter/X — connect and publish correctly on Free before upgrading.
Trustpilot review patternsMetricool auto-renews annual plans with no refund on renewal charges. Set a calendar reminder at least 30 days before your renewal date to decide whether to continue, downgrade, or cancel. Multiple users report being surprised by annual charges they believed they had avoided.
Trustpilot review patternsMetricool has a confirmed NGO program for nonprofits and charitable organizations. A verified nonprofit user described it as 'incredibly generous' and noted it allowed redirecting more budget to their mission. Contact Metricool support directly to apply — exact discount amount is not publicly disclosed.
Trustpilot review (Sep 2026)Buyers should calculate their 'real total cost' by factoring in necessary add-ons like LinkedIn and Twitter/X, especially for Starter plans, to assess if a higher-tier plan might be more cost-effective.
https://schedpilot.comMetricool has offered extended free trials via discount codes (e.g., SME23 mentioned in community discussions for a 45-day trial). Search for current promo codes before committing to a paid plan.
Reddit (r/SocialMediaMarketing)Metricool enforces a 15-day refund window on annual plans. Set a calendar reminder at least 30 days before your renewal date to evaluate whether to continue. Do not rely on cancellation confirmation emails — at least one user reports that a cancellation was not processed and they were charged anyway. Follow up to confirm.
Trustpilot reviews (2026)Before paying for Starter ($20/month) or Advanced ($53/month), confirm that every social account you need — particularly Twitter/X and Instagram — successfully connects and publishes test posts. If connectivity fails on the Free plan, do not assume a paid upgrade will resolve it; contact support first.
Trustpilot review patternsMetricool has changed its pricing structure over time without proactively adjusting existing subscribers. If you have been a subscriber for more than 6 months, compare your current invoice amount against the live pricing page. At least one user discovered they were paying 250% of the current rate for over a year.
Trustpilot reviewsGiven multiple reports of auto-renewal charges firing after attempted cancellations, cancel well ahead of your renewal date, save the cancellation confirmation email or screenshot, and monitor your payment method for unexpected charges. This documentation is essential if you need to dispute a charge with your bank.
trustpilotMetricool's internal refund policy is strict and consistently enforced. Users who have been charged after cancellation or on significantly outdated rates may have better luck filing a chargeback with their credit card issuer or PayPal dispute — especially when they can demonstrate a cancellation was completed prior to the renewal charge.
trustpilotIf you have been a subscriber for more than one year, compare your current billing rate to the published list prices before your next renewal. At least one user reports paying 250% of the current list price for over a year. The company does not proactively adjust legacy rates, so you must initiate the request — ideally before the renewal processes, as post-renewal refunds are refused.
Trustpilot reviews (Feb 2026)Multiple users on legacy plans discovered they were paying substantially more than the current published price for the same tier, with Metricool declining to adjust. Before any renewal, compare your current invoice rate to the published plan prices. If you are over-paying, raise it with support at renewal time — evidence of proactive refunds is limited but escalation at renewal is the best window.
Trustpilot reviews (Feb 2026)Metricool Price History
Pricing changes CostBench has tracked for Metricool, verified across 3 snapshots going back to 2026Q2.
-
Metricool price decrease
Highest tier decreased from $210 to $67/month
-68.1%
Price stable over 0.4 years
View Metricool's full price history →
Metricool Pricing FAQ
01 How much does Metricool cost per month?
Free for 1 brand. Starter is $25/month for 5 brands ($20/month billed annually). Advanced is $67/month for 15 brands ($53/month billed annually). Custom enterprise pricing available. Annual billing saves up to about 24%.
02 What's a 'brand' in Metricool?
A brand is a workspace containing all the social profiles (Facebook, Instagram, etc.) for a single client or business. Each brand on a paid tier covers all major networks.
03 Does Metricool include TikTok and YouTube analytics?
Yes. All paid tiers include TikTok, YouTube, Instagram, Facebook, LinkedIn, X, Twitch, Pinterest, Threads, Bluesky, and Google Business Profile analytics and scheduling.
04 Does Metricool have a free plan?
Yes. Metricool's Free plan supports 1 brand, up to 20 scheduled posts per month, 1 user, and basic analytics — forever, with no credit card required. It's a genuine free tier, not a trial.
05 What is included in the Starter plan?
The Starter plan costs $25/month (or $20/month billed annually). It unlocks more brands, removes the 20-post-per-month cap from the free plan, and adds PDF report downloads. Twitter/X connectivity has been reported as unreliable by some users.
06 What does the Advanced plan add over Starter?
The Advanced plan costs $67/month (or $53/month billed annually) and adds the Looker Studio connector for custom dashboards, along with expanded brand and user limits and deeper analytics features.
07 Can I get a refund if the software doesn't work for me?
Metricool enforces a 15-day return window on annual subscriptions. Multiple users report being denied refunds after this window even when experiencing persistent bugs or posting failures. Review carefully before committing to an annual plan.
08 Does Metricool pricing use brands or social profiles?
Metricool prices by brand (client account), not by individual social profile. Each brand can have multiple social channels connected beneath it, which is more cost-effective than per-profile tools like Buffer when managing multiple platforms per client.
09 How does Metricool compare in price to Hootsuite?
Metricool is typically cheaper than Hootsuite for social media management. Metricool offers a Free tier, while paid plans start with Starter at $25/month or $20/month annually, and Advanced at $67/month or $53/month annually for growing teams and agencies.
10 Will Metricool automatically charge me when my subscription renews?
Yes. Metricool auto-renews subscriptions without requiring explicit re-approval. Multiple users report being charged for renewal cycles after attempting to cancel, including cases where cancellation requests were not processed. Cancel before your renewal date and confirm the cancellation was successfully registered to avoid an unwanted charge.
11 How does the free plan's 20-post limit work?
The free plan allows 20 scheduled posts per month, but the post counter only tracks posts already sent — not scheduled posts. This means your queue can fill beyond the limit with scheduled content, and you may only discover you've exceeded the cap when posts start failing to publish.
12 Does Metricool support Twitter/X?
Twitter/X is listed as a supported platform on paid plans, but multiple users report connectivity issues. At least one user on a paid plan could not add a Twitter/X account at all. Test Twitter/X connectivity on the free plan before purchasing an annual subscription.
13 Does Metricool offer nonprofit, education, or startup discounts?
No nonprofit, education, or startup discount programs are documented in available sources. The primary savings lever is choosing annual billing, which saves approximately 20% compared to monthly rates on both the Starter and Advanced plans.
14 Can I manage multiple brands or clients on one Metricool account?
Yes, but not on the free plan, which is limited to 1 brand. Paid plans (Starter and Advanced) support multiple brands. At least one long-term user reports successfully managing over 30 brands from a single Metricool account. For larger agency volumes, Custom pricing is available.
15 Does Metricool auto-renew, and can I get a refund?
Yes, Metricool auto-renews annual subscriptions. Metricool does not issue refunds — multiple users report being denied refunds even when charged after believing they had cancelled. Set a cancellation reminder at least 30 days before your renewal date to avoid unwanted charges.
16 What are the limits on Metricool's free plan?
The Free plan is limited to 1 brand, 20 scheduled posts per month, and 1 user. There are no PDF report downloads, no team collaboration, and only basic analytics. The post counter tracks sent posts — not scheduled posts — so it is easy to approach the limit without realizing it.
17 Does Metricool's WordPress plugin slow down my site?
At least one user reports that the Metricool WordPress plugin lowers their site's Lighthouse performance score. If Core Web Vitals and page speed are priorities, consider this trade-off before installing the plugin.
18 Is Metricool good for managing multiple brands?
The platform's multi-brand structure is its primary strength — one user reports successfully managing over 30 brands. However, reliability issues (posting failures, account disconnections, double posts) are frequently cited in negative reviews, so test thoroughly on the free plan with a single brand before scaling up.
19 How do I download analytics reports from Metricool?
PDF report downloads are not available on the Free plan. You need to upgrade to the Starter plan ($20/month annually) or higher to export analytics reports for clients.
20 Does Metricool slow down my WordPress site?
At least one user reports that Metricool's WordPress plugin code negatively impacts Lighthouse performance scores. The plugin has also been criticized for injecting UI elements into the WordPress admin panel (including WooCommerce product lists) that cannot be easily dismissed.
21 Does Metricool offer refunds?
Based on multiple user reports, Metricool's policy does not provide refunds. Users who were auto-renewed after believing they had cancelled, or who experienced persistent technical issues, consistently report being directed to a no-refund policy when requesting a refund.
22 Does Metricool auto-renew subscriptions?
Yes. Multiple users report unexpected renewal charges, including cases where they believed they had already cancelled. Annual subscriptions renew automatically and Metricool's no-refund policy applies to those renewals.
23 Can I connect a Twitter/X account on a paid Metricool plan?
Twitter/X connectivity has been reported as unreliable by users on paid plans. One user on a paid plan reported being unable to add a Twitter account at all. Random disconnections of other social accounts after scheduling content in advance have also been reported.
24 How much does annual billing save versus monthly billing on Metricool?
Annual billing saves approximately 20% compared to monthly billing. The Starter plan drops from $25/month to $20/month on annual billing, and the Advanced plan drops from $67/month to $53/month. Annual plans are billed upfront for the year.
25 How much does Metricool save with annual vs monthly billing?
Annual billing saves approximately 20% compared to monthly. The Starter plan drops from $25/month to $20/month, saving $60 per year. The Advanced plan drops from $67/month to $53/month, saving $168 per year.
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