Brandwatch vs Metricool
Social Media Management pricing comparison · 2026
Brandwatch pricing ranges from $800–$5000/month, while Metricool ranges from $0–$210/month. Metricool is typically 96% more affordable, though your actual cost depends on tier and team size.
M
Metricool
Metricool offers a strong free tier (1 brand, 100 posts/month) plus paid plans from $20/mo
verified 5w ago
$348
$20K
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Pricing model unknown
Pricing model unknown
no public list price found
Advanced
$20K/yr
year 1 license · $67/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$348/yr
Vendr · n=21
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
1 sourced fact
Vendr median
Last verified
1w ago
Confidence
Limited confidence
Sources
No structured sources
Last verified
1mo ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | Brandwatch | Metricool |
|---|---|---|
| Consumer Intelligence | Custom | Free /user/month |
| Social Media Management | Custom | $25 /user/month |
| Influencer Marketing | Custom | $67 /user/month |
| Custom | — | Custom |