Buffer vs Metricool
Social Media Management pricing comparison · 2026
Buffer has a free plan, then $6–$12/mo, while Metricool has a free plan, then $25–$67/mo. Buffer is typically 80% more affordable, though your actual cost depends on tier and team size.
Buffer
Buffer pricing starts at $0 for the Free plan, which covers basic social media scheduling,
verified 2d ago
$549
$804
M
Metricool
Metricool pricing starts at $0 with the Free plan, which covers 1 brand, 20 scheduled post
verified 1d ago
$549
$804
Annual license estimate
Buffer
costs
$660
less than
Metricool
· 25 seats where applicable
Cheapest
$144
Spread
82%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Team
$144/yr
year 1 license · flat plan price
Advanced
$804/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$549/yr
Vendr · n=157
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
3 sourced facts
1 hidden-cost · 1 contract · Vendr median
Last verified
2d ago
Confidence
Medium confidence
Sources
58 sourced facts
52 hidden-cost · 3 contract · 3 review platforms
Last verified
1d ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Buffer
Metricool
Auto-renewal
—
Yes
Cancellation
at any time
—
Commitment
—
—
Price escalation
—
—
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Metricool pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | Buffer | Metricool |
|---|---|---|
| Free | Free /month | Free /month |
| Essentials | $6 /month | $25 /month |
| Team | $12 /month | $67 /month |
| Custom | — | Custom |
Contract Terms
| Term | Buffer | Metricool |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | at any time | — |
| Minimum commitment | — | — |