Hootsuite vs Metricool Pricing | Costbench
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25 seats

Hootsuite vs Metricool

Social Media Management pricing comparison · 2026

Hootsuite pricing ranges from $99–$249/month, while Metricool ranges from $0–$210/month. Metricool is typically 40% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Hootsuite pricing
Free plan limits → Discount programs →
Visit Metricool pricing
Free plan limits → Discount programs →
Compare
2 products · Social Media Management
Side-by-side · live
Hootsuite
Hootsuite pricing starts at $0/month for the Free plan with limited profiles and features.
verified 7w ago
$12K $20K
View pricing →
M
Metricool
Metricool offers a strong free tier (1 brand, 100 posts/month) plus paid plans from $20/mo
verified 5w ago
$12K $20K
View pricing →
Verdict · list-price math · year 1
Metricool saves $55K vs Hootsuite · 25 seats
Cheapest $20K
Spread 73%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Advanced
$75K/yr
year 1 license · $249/seat
Advanced
$20K/yr
year 1 license · $67/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$12K/yr
Vendr · n=96 avg 15% negotiated
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 9 sourced facts
4 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified 1mo ago
Confidence Medium confidence
Sources No structured sources
Last verified 1mo ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
2 documented
  • User and profile scaling costs
    30-50% of license costs
    2 sources
  • Instagram and Facebook authorization issues
    5-10% of license costs
    2 sources
No hidden costs documented
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.1/5 (1,281)
Best for
Individual social media managers
Watch out
Gets very expensive very fast when scaling users or profiles
No public ratings yet
Best for
Solo creators testing the platform
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Hootsuite pricing
Free plan limits → Discount programs →
Visit Metricool pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Social Media Management

Hootsuite

$99–$249
/month
3 plans
Full pricing breakdown →
VS
Social Media Management

Metricool

$0–$210
/month
4 plans · Free tier
Full pricing breakdown →

Plan-by-Plan Pricing

Plan Hootsuite Metricool
Standard $99 /user/month Free /user/month
Advanced $249 /user/month $25 /user/month
Enterprise Custom $67 /user/month
Custom — Custom

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Hootsuite

Metricool

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