Hootsuite vs Metricool
Social Media Management pricing comparison · 2026
Hootsuite pricing ranges from $99–$399/month, while Metricool ranges from $0–$210/month. Metricool is typically 47% more affordable, though your actual cost depends on tier and team size.
Hootsuite
Hootsuite pricing starts at $0/month for the Free plan with limited profiles and features.
verified 21d ago
$12K
$20K
M
Metricool
Metricool pricing starts at $0 for the Free plan (1 brand, 100 posts/month, 1 user) and $2
verified 6d ago
$12K
$20K
Verdict · list-price math · year 1
Metricool
saves
$40K
vs
Hootsuite
· 25 seats
Cheapest
$20K
Spread
66%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$60K/yr
year 1 license · $199/seat
Advanced
$20K/yr
year 1 license · $67/seat
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$12K/yr
Vendr · n=96
avg 15% negotiated
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
9 sourced facts
4 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified
3w ago
Confidence
Medium confidence
Sources
35 sourced facts
28 hidden-cost · 4 contract · 3 review platforms
Last verified
6d ago
Confidence
Limited confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 04
Contract terms
The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.
Hootsuite
Metricool
Auto-renewal
Yes
Yes
Cancellation
—
15-day refund window from annual renewal date (based on user reports; no official policy confirmation in sources)
Commitment
—
Annual (implied by user reports of yearly billing cycles)
Price escalation
Standard practice to increase prices at renewal, though flat renewals can be negotiated by leveraging churn risk
Plan prices have changed over time; legacy subscribers report being billed above current list prices with no automatic adjustment or credit offered
Can downgrade
—
—
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | Hootsuite | Metricool |
|---|---|---|
| Standard | $99 /user/month | Free /user/month |
| Professional | $199 /user/month | $25 /user/month |
| Advanced | $399 /user/month | $67 /user/month |
| Enterprise | Custom | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Hootsuite
3 scenarios$2,388/year ($199/month × 12)
Solo user or small team (Standard plan)
$4,788/year ($399/month × 12)
Growing team (Advanced plan)
$12,405/year
Typical mid-market company
Metricool
6 scenarios$0/month
Freelancer / Solo Creator
$240/year ($20/month billed annually)
Small Business (1 Brand, Paid)
$636/year ($53/month billed annually)
Agency or Multi-Brand Manager
Contract Terms
| Term | Hootsuite | Metricool |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | 15-day refund window from annual renewal date (based on user reports; no official policy confirmation in sources) |
| Minimum commitment | — | Annual (implied by user reports of yearly billing cycles) |
| Price escalation | Standard practice to increase prices at renewal, though flat renewals can be negotiated by leveraging churn risk | Plan prices have changed over time; legacy subscribers report being billed above current list prices with no automatic adjustment or credit offered |