Cognism vs Clay
AI Sales Tools pricing comparison · 2026
Cognism pricing ranges from $0–$3375/annual, while Clay ranges from $0–$800/month. Clay is typically 85% more affordable, though your actual cost depends on tier and team size.
VS
Cognism and Clay both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Cognism | Clay |
|---|---|---|
| Free Lead Sample | Free /one-time | Free /month |
| Grow (formerly Platinum) | $1.4K /user/year | $149 /month |
| Elevate (formerly Diamond) | $3.4K /user/year | $349 /month |
| Enterprise | Custom | $800 /month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Cognism
5 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$3,375/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Clay
3 scenarios$149
Solo SDR or Small Team (Basic Enrichment)
$200/month - Starter plan at $149/month ($134 annually) provides 2,000 credits, sufficient for approximately 165-250 fully enriched contacts per month (at 8-12 credits per contact). Budget an additional $30-50/month for credit top-ups during busy periods. Total annual cost: $1,600-$2,400. Best paired with a separate outreach tool like Instantly or Lemlist ($30-97/month).
$349
Growing GTM Team (High-Volume Enrichment)
$500/month - Explorer plan at $349/month ($314 annually) provides 10,000 credits, sufficient for approximately 830-1,250 enriched contacts per month. Webhook and email sequencing integrations enable automated workflows. Budget 20-30% additional for credit overages ($70-$105/month). Total annual cost: $4,200-$6,000. Note: CRM integration requires upgrading to Pro.
$800
Scaled RevOps Operation (Full Platform)
$1,200/month - Pro plan at $800/month ($720 annually) provides 50,000 credits with native Salesforce/HubSpot CRM integration and the best per-credit economics ($0.016/credit). Supports approximately 4,150-6,250 fully enriched contacts per month. Budget 20-30% for overages and external API costs. Total annual cost: $8,640-$14,400+. Enterprise contracts (median $30,400/year per Vendr) add SSO, Snowflake, and dedicated support.
Market Intelligence
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Clay
- Median annual cost
- $1,000
- Based on
- 175 deals