ZoomInfo vs Cognism
AI Sales Tools pricing comparison · 2026
ZoomInfo pricing ranges from $0–$45000/per year, while Cognism ranges from $0–$3375/annual. Cognism is typically 90% more affordable, though your actual cost depends on tier and team size.
VS
ZoomInfo and Cognism both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ZoomInfo | Cognism |
|---|---|---|
| ZoomInfo Lite (Free) | Free /per year | Free /one-time |
| Professional | Custom | $1.4K /user/year |
| Advanced | Custom | $3.4K /user/year |
| Elite | Custom | Custom |
| Free Trial (48 Hours) | Free /trial | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ZoomInfo
9 scenarios$0/month (free tier with basic features)
Solo / Getting Started
Around $24,995/per year on the most popular plan
Typical Usage
Around $24,995/per year on the most popular plan
Typical Usage
Cognism
5 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$3,375/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
ZoomInfo
- Median annual cost
- $18,000 0 0
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Contract Terms
| Term | ZoomInfo | Cognism |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | End of contract term | — |
| Minimum commitment | 1 year | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) |
| Price escalation | 30-42% annual increases common at renewal without prior warning | — |
| Can downgrade | No | — |