Cognism vs Gong Pricing (2026)
Compare / Cognism vs Gong
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Team size
25 seats

Cognism vs Gong

AI Sales Tools pricing comparison · 2026

Cognism uses custom pricing, while Gong ranges from $108–$250/user/month. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Cognism pricing
Free plan limits → Discount programs →
Visit Gong pricing
Discount programs →
Compare
2 products · AI Sales Tools
Side-by-side · live
Cognism
Cognism does not publish public pricing.
verified 2d ago
$375 $1.7K
View pricing →
Gong
Gong is the leading Revenue AI Operating System, pioneering the conversation intelligence
verified 7w ago
$375 $1.7K
View pricing →
Verdict · Vendr median · year 1
Gong saves $1.3K vs Cognism · 25 seats
Cheapest $375
Spread 78%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Custom pricing
Custom
all tiers are quote-only
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$1.7K/yr
Vendr · n=15
↓ Lowest median
Median annual
$375/yr
Vendr · n=55
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 2 sourced facts
1 contract · Vendr median
Last verified 2d ago
Confidence Limited confidence
Sources 2 sourced facts
1 hidden-cost · Vendr median
Last verified 1mo ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
No hidden costs documented
1 documented
  • Brand Marketing and Positioning Premium
    20-40% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Cognism
Gong
Auto-renewal
—
—
Cancellation
—
—
Commitment
✓ Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually)
1 year
Price escalation
—
—
Can downgrade
—
—
Based on 1 verified source (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Sales teams needing accurate B2B contact data, particularly for UK and EMEA markets
Watch out
Opaque pricing requires sitting through a mandatory sales meeting
No public ratings yet
Best for
Sales teams focused on conversation intelligence, call coaching, and deal visibility without engagement or forecasting needs
Watch out
Overpriced compared to alternatives
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Cognism pricing
Free plan limits → Discount programs →
Visit Gong pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
AI Sales Tools

Cognism

Custom pricing
/annual
2 plans
Full pricing breakdown →
VS
AI Sales Tools

Gong

$108–$250
/user/month
3 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Cognism uses pricing while Gong uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Cognism

Custom pricing
See full Cognism pricing →
vs
Per-seat subscription

Gong

$108–$250 / user/month
See full Gong pricing →

Cognism and Gong both operate in the ai sales tools category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Cognism Gong
Standard Custom Custom
Pro Custom Custom
Enterprise — Custom

Market Intelligence

Cognism

Median annual cost
$1,668
Based on
15 deals

Gong

Median annual cost
$375
Based on
55 deals

Contract Terms

Term Cognism Gong
Auto-renewal — —
Cancellation — —
Minimum commitment Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) 1 year

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Cognism

Gong

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