Cognism vs Clari
AI Sales Tools pricing comparison · 2026
Cognism pricing ranges from $0–$3375/annual, while Clari ranges from $60–$160/user/month. Clari is typically 96% more affordable, though your actual cost depends on tier and team size.
VS
Cognism and Clari both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Cognism | Clari |
|---|---|---|
| Free Lead Sample | Free /one-time | $120 /month |
| Grow (formerly Platinum) | $1.4K /user/year | $60 /month |
| Elevate (formerly Diamond) | $3.4K /user/year | $90 /month |
| Enterprise | Custom | $160 /month |
| Groove by Clari - Sales Engagement | — | $100 /month |
| Business Plan (Full Platform) | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Cognism
5 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$3,375/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Clari
4 scenarios$60/month
Starter Setup
$100/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Clari
- Median annual cost
- $500
- Based on
- 7 deals
Contract Terms
| Term | Cognism | Clari |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | — |
| Minimum commitment | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) | $25,000 annual minimum spend |