Cognism vs Clay (GTM Data Enrichment)
AI Sales Tools pricing comparison · 2026
Cognism pricing ranges from $0–$3375/annual, while Clay (GTM Data Enrichment) ranges from $0–$800/month. Clay (GTM Data Enrichment) is typically 94% more affordable, though your actual cost depends on tier and team size.
VS
Cognism and Clay (GTM Data Enrichment) both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Cognism | Clay (GTM Data Enrichment) |
|---|---|---|
| Free Lead Sample | Free /one-time | Free /month |
| Grow (formerly Platinum) | $1.4K /user/year | $149 /month |
| Elevate (formerly Diamond) | $3.4K /user/year | $349 /month |
| Enterprise | Custom | $800 |
Contract Terms
| Term | Cognism | Clay (GTM Data Enrichment) |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | — |
| Minimum commitment | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) | — |
| Price escalation | — | Rumored future pricing changes that could affect agency accounts; no confirmed uplift schedule found in sources. |