CRM pricing across 17 tracked products: entry-tier median $13, top-tier median $135. Cheapest: Bitrix24 CRM. Most premium: Salesforce. Updated April 2026.
CRM pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.
Entry-tier median is $13, top-tier median $135. Negotiated enterprise deals typically land 15-40% below list.
| Product | Entry | Median | Top | Unit |
|---|---|---|---|---|
| Bitrix24 CRM | $0 | $186 | $499 | month |
| Close | $0 | $67 | $139 | month |
| Copper | $29 | $69 | $134 | month |
| Folk CRM | $24 | $48 | $100 | month |
| Freshsales | $0 | $47 | $83 | month |
| HubSpot CRM | $0 | $60 | $150 | month |
| Insightly CRM | $0 | $49 | $99 | month |
| Keap | $299 | $299 | $299 | month |
| Microsoft Dynamics 365 | $65 | $95 | $135 | month |
| monday CRM | $15 | $20 | $33 | month |
| Nutshell | $13 | $42 | $67 | month |
| Pipedrive | $14 | $49 | $99 | month |
| Salesforce | $0 | $100 | $550 | month |
| Streak | $0 | $89 | $159 | month |
| SugarCRM | $19 | $79 | $160 | month |
| Zendesk Sell | $25 | $109 | $219 | annual |
| Zoho CRM | $0 | $23 | $52 | month |
Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.
Across 17 tracked products, the entry-tier median is $13 and the top-tier median is $135. Individual products vary significantly — see the per-product table above.
Bitrix24 CRM has the lowest entry-tier price in our tracked set.
Salesforce has the highest top-tier list price among tracked products.
Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.
CRM pricing ranges from $0 to $550 per user per month depending on the vendor and tier. Budget options include Zoho CRM at $0–$52/user/month and Monday CRM at $15–$33/user/month. Mid-market picks like Pipedrive run $14–$89/user/month and HubSpot Sales Hub $20–$150/user/month (plus a free tier). Enterprise platforms like Salesforce cost $25–$550/user/month. The median entry-tier price across tracked CRMs is $13/user/month; the median top-tier is $135/user/month.
Salesforce charges $25–$550/user/month versus HubSpot Sales Hub's $20–$150/user/month because the two platforms target different buying motions. Salesforce is built for deep customization — its Unlimited tier adds Einstein AI, predictive forecasting, and enterprise workflow automation that require significant admin infrastructure. HubSpot bundles a broader all-in-one surface (CRM, marketing, service, CMS) and relies on hub add-ons for revenue rather than per-user seat pricing. For a 10-rep team, HubSpot Professional typically costs $1,000–$1,500/month total; comparable Salesforce Enterprise licensing runs $1,500–$3,500/month before add-ons and implementation.
Pipedrive costs $14–$89/user/month (Essential to Elite); HubSpot Sales Hub costs $0–$150/user/month (Free to Enterprise). For a 10-rep team at mid tiers, Pipedrive Professional runs ~$490/month while HubSpot Sales Hub Professional runs ~$1,000/month (seat-based after the base fee). Pipedrive wins on pure CRM pipeline cost; HubSpot wins if the team also needs marketing automation or a shared contact database across departments, since those features require expensive Marketing Hub add-ons on Pipedrive.
Yes — HubSpot CRM Free is permanently free with no time limit and includes unlimited users, contact storage, a deals pipeline, and basic email tracking. The catch is feature caps: only 1 pipeline, no sequences, no calling minutes, and HubSpot branding on emails. When teams outgrow these limits they typically upgrade to Sales Hub Starter at $20/user/month or Professional at $100/user/month. HubSpot's free tier is genuinely free, but most teams hit its limits within 6–12 months as headcount grows.
Streak includes built-in calling from its $19/user/month Solo plan; Close includes unlimited calling from its $49/user/month Startup tier. HubSpot Sales Hub adds calling (with limits) starting at $20/user/month on Starter. Pipedrive includes VoIP calling starting at its $39/user/month Professional plan. For the lowest all-in cost with calling included, Streak at $19/user/month is the floor — though it only works inside Gmail. Close at $49/user/month is the lowest price for a standalone sales CRM where calling is a core feature, not an add-on.
Add-ons can double or triple the base seat cost. Native calling is included in Close ($49+) and Streak ($19+) but costs $10–$30/user/month extra on Pipedrive or Zoho. Email sequencing (automated multi-step cadences) is included in Close and HubSpot Professional but costs $20–$50/user/month as an add-on through tools like Salesloft or Outreach. Data enrichment via Apollo.io adds $49–$99/user/month; ZoomInfo costs $250–$500+/user/year. A common mid-market stack — Pipedrive Professional ($49) + Apollo Basic ($49) + calling add-on ($20) — totals ~$118/user/month before implementation.
Apollo.io costs $49–$99/user/month for its Basic to Professional plans, making it the most affordable data enrichment layer. ZoomInfo costs roughly $250–$500+ per user per year (often quoted as $15,000–$30,000/year for a 5-seat team), making it 5–10x more expensive than Apollo for similar contact data. Most SMB and mid-market teams choose Apollo for enrichment at a fraction of the cost; ZoomInfo is typically justified only when intent data and technographics are critical for enterprise prospecting. Adding either to a Pipedrive or HubSpot stack raises total CRM cost by 40–100%.
For a 25-rep team, annual CRM cost depends heavily on the platform chosen. Zoho CRM Professional at $23/user/month comes to ~$6,900/year in licensing. Pipedrive Professional at $49/user/month runs ~$14,700/year. HubSpot Sales Hub Professional at $100/user/month runs ~$30,000/year. Salesforce Sales Cloud Enterprise at $165/user/month runs ~$49,500/year. Add implementation (typically $5,000–$30,000 for Salesforce, $1,000–$5,000 for Pipedrive or HubSpot), onboarding, data migration, and add-ons (calling, enrichment, sequences) and total first-year cost typically runs 2–3x the base licensing fee. A 25-rep Salesforce deployment commonly costs $80,000–$150,000 all-in for year one.