Price checkPer seat
FreeFreeBasic$59/user/moProfessional$99/user/mo
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Apollo.io costs Free to $149 per user/month as of May 2026, with 5 plans available including a free tier. Plans: Free (free), Basic at $59/user/month, Professional at $99/user/month, and Organization at $149/user/month. Enterprise pricing is available on request. The median contract is $15,750/year based on 83 verified purchases.

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Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Apollo.io offers 5 pricing tiers: Free, Basic, Professional, Organization, Enterprise. A free plan is available. Paid plans include Basic at $59/user/month, Professional at $99/user/month, Organization at $149/user/month. The Basic plan is small sales teams starting b2b prospecting who need advanced search and unlimited sequences.

Compared to other sales intelligence software, Apollo.io is positioned at the mid-market price point.

  • Median contract: $15,750/yr from 83 purchases
  • Average negotiated discount: 30%
  • 5 documented hidden costs beyond list price
  • Contracts auto-renew — Must cancel before renewal date; downgrades take effect at billing cycle end
  • G2 rating: 4.7/5 from 9,344 reviews
Last verified: | Sources: 1 pricing pages and reviews

How much does Apollo.io cost?

Apollo.io offers 5 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Free (free), Basic at $59/user/month, Professional at $99/user/month, Organization at $149/user/month, Enterprise (custom pricing).

Apollo.io Pricing Overview

Apollo.io has 5 pricing plans, including a free tier. Paid plans range from $0 to $149/user/month. The Free plan is free and is best for individual users exploring the platform or doing light prospecting with minimal outreach volume. The Basic plan costs $59/user/month, best for small sales teams starting b2b prospecting who need advanced search and unlimited sequences. The Professional plan costs $99/user/month, best for growing sales teams needing calling capabilities, unlimited emails, and a/z testing. The Organization plan costs $149/user/month, best for larger sales organizations needing international calling, high credit volume, and full api access. The Enterprise plan requires contacting sales for a custom quote and is designed for large enterprises requiring sso, custom security controls, and dedicated support.

Apollo.io contracts auto-renew.

The median Apollo.io customer pays $15,750/year based on 83 verified purchases, with an average 30% discount available through negotiation.

There are at least 5 documented hidden costs beyond Apollo.io's list price, including implementation, training, and add-on fees.

This pricing was last verified in May 5, 2026 from 1 independent sources.

Try Apollo.io Free

Apollo.io is a sales intelligence and engagement platform that combines a B2B contact database with prospecting, email sequencing, and dialer tools. Sales teams use it to find verified contact data, build outreach campaigns, and manage pipeline from a single workspace.

Apollo.io pricing starts free for individual users exploring the platform. The Basic plan runs $59/user/month monthly or $49/user/month annually for small teams needing advanced search and unlimited sequences. The Professional tier costs $99/user/month monthly or $79/user/month annually and adds calling capabilities and unlimited emails. The Organization tier is $149/user/month monthly or $119/user/month annually for larger sales orgs needing international calling and full API access. Enterprise pricing is custom for buyers requiring SSO and dedicated support.

How Apollo.io Pricing Compares

Compare Apollo.io pricing against top alternatives in Sales Intelligence.

ZoomInfo $14,995-$39,995/year Compare → LinkedIn Sales Navigator $99.99-$159.99/user/mo Compare → Seamless.AI $0-$147/user/mo Compare →

All Apollo.io Plans & Pricing

Plan Monthly Annual Best For
Free Free Free Individual users exploring the platform or doing light prospecting with minimal outreach volume
Basic $59 /user/month $49 /user/yearSave 17% Small sales teams starting B2B prospecting who need advanced search and unlimited sequences
Professional $99 /user/month $79 /user/yearSave 20% Growing sales teams needing calling capabilities, unlimited emails, and A/Z testing
Organization $149 /user/month $119 /user/yearSave 20% Larger sales organizations needing international calling, high credit volume, and full API access
Enterprise Contact Sales Contact Sales Large enterprises requiring SSO, custom security controls, and dedicated support
View all features by plan

Free

  • 900 credits per user per year (granted monthly)
  • Access to 270M+ contacts database
  • Basic filters for contact search
  • 1 intent topic + intent filters
  • 2 sequences per team
  • 2 workflows per team
  • 1 project
  • 5 AI assistant chats (10 messages per chat)
  • 5,000 AI writing words per month
  • 1 mailbox per user
  • 250 daily email sends
  • 25 record selection limit
  • CSV import & export
  • Chrome extension
  • Email deliverability suite

Basic

  • 30,000 credits per user per year (granted upfront)
  • Advanced filters & signals
  • 6 intent topics + intent filters
  • People & company lookalikes (beta)
  • 1,000 record selection limit
  • Unlimited sequences
  • 5 workflows per team
  • 1 project
  • 250,000 AI writing words per month
  • 1 mailbox per user
  • 250 daily email sends
  • Waterfall enrichment
  • AI research & AI filter
  • AI scores
  • Unified inbox
  • Task execution center
  • Analytics & reports

Professional

  • 48,000 credits per user per year (granted upfront)
  • 6 intent topics + intent filters
  • CRM custom field filter
  • 2,500 record selection limit
  • Unlimited sequences + A/Z testing
  • 50 workflows per team
  • Unlimited projects
  • 800,000 AI writing words per month
  • Unlimited Google & Microsoft mailboxes + 5 SMTP mailboxes per user
  • Unlimited daily email sends
  • Dialer (US)
  • Call recordings & AI insights
  • Meeting scheduler
  • Automated workflows
  • Mobile app (beta)
  • Recommendations (beta)

Organization

  • 72,000 credits per user per year (granted upfront)
  • 12 intent topics + intent filters
  • 10,000 record selection limit
  • Unlimited sequences + A/Z testing
  • 500 workflows per team
  • Unlimited projects
  • 1,000,000 AI writing words per month
  • Unlimited Google & Microsoft mailboxes + 15 SMTP mailboxes per user
  • Unlimited daily email sends
  • International dialer
  • Call recordings & AI insights
  • Meeting scheduler
  • Full API access
  • Advanced analytics & reports
  • Mobile app (beta)

Enterprise

  • Custom credit allocation
  • All Organization features
  • SSO (SAML)
  • Advanced security controls
  • Data privacy controls
  • Custom API rate limits
  • Dedicated Customer Success Manager
  • Custom integrations
  • Team training and onboarding
Try Apollo.io Free

Compare Apollo.io vs Alternatives

Before committing to Apollo.io, compare pricing with these 3 alternatives in the same category.

VSZoomInfo
From $14,995/year

Enterprise teams needing the largest B2B database and highest data accuracy

Full comparison
VSLinkedIn Sales Navigator
From $99.99/user/mo

Sellers who rely heavily on LinkedIn for relationship-based selling

Full comparison
VSSeamless.AI
Free

Teams wanting real-time contact verification and simpler pricing

Full comparison

All Apollo.io alternatives & migration guides

What Companies Actually Pay for Apollo.io

The median Apollo.io buyer pays $15,750/year based on 83 verified purchase transactions, with an average 30% savings through negotiation.

What companies actually pay $15,750/yr Median across 83 purchases
30% avg. savings
with negotiation
Review scores
TrustRadius 8.5/10 (615)
Trustpilot 2.2/5 (1,065)
G2 4.7/5 (9,344)

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Data accuracy issues: outdated job titles, wrong email addresses, and disconnected phone numbers (estimated 65-70% accuracy)Phone numbers are expensive (8 credits each) and frequently inaccurate, especially for smaller companiesCustomer support is slow — simple tickets take ~2 weeks to resolve, responses feel generic and unhelpfulPredatory billing practices reported: auto-renewals, difficult cancellation process, credit expiration without rollover
Source: Vendr buyer database — median calculated from 83 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

Apollo.io Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

Solo SDR / Freelance Prospector $708 Year 1 total
$59/user/month x 1 user x 12 months
Total $708

1 user on Basic plan doing moderate email outreach with occasional phone lookups.

5-Person Sales Team (Growing Startup) $5,940 Year 1 total
$99/user/month x 5 users x 12 months
Total $5,940

5 users on Professional plan with dialer, unlimited emails, and A/B testing.

15-Person Enterprise Sales Org $26,820 Year 1 total
$149/user/month x 15 users x 12 months
Total $26,820

15 users on Organization plan with international dialer and advanced analytics.

How Apollo.io Pricing Compares

Software Starting Price Top Price
Apollo.io Free $149/user/month
BookYourData Free $24999/one-time
D&B Hoovers $44/user/month $49/user/month
Leadfeeder Free $399/per month
LinkedIn Sales Navigator $119.99/user/month $159.99/user/month
Seamless.AI Free $147/user/month

Detailed pricing comparisons:

Browse all Sales Intelligence pricing →

5 Apollo.io Hidden Costs Beyond the List Price

Beyond the listed price, Apollo.io has at least 5 documented hidden costs that can significantly increase total cost of ownership.

Watch for 5 hidden costs
  • Phone number credits are expensive high
    Trustpilot "Pick up rates are super low and the majority of phone numbers were low quality... everything is an add-on."
    Trustpilot "The drawback is that you are likely to end up paying much more since you will pay for each feature separately, e.g. dat..."
  • Credits do not roll over moderate
    Trustpilot "We purchased monthly credits with the expectation that they rolled over to the next month as is clearly stated in the verbiage on their website. This is untrue deep in their knowledgebase they hide th..."
  • Annual billing lock-in premium 17-20% premium on monthly billing
    Trustpilot "Predatory business practices. I want to downgrade our account to the free plan, as we are not using Apollo, but since we have a discount ('coupon') I am not allowed to downgrade."
  • Organization plan minimum 3 users $149/user/month x 3 minimum = $447/month
    industry "Organization: $149/user/month (min 3 users)"
  • Data accuracy issues increase effective cost 30% wasted credits
    Trustpilot "Apollo makes things pretty straightforward and easy to use. However, the 2 main issues I keep running into are with verified emails not being accurate..."
    Trustpilot "I signed up for the service to help me with prospecting because it was becoming very time-consuming... since using them an..."
Tip

Ask your Apollo.io sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
Trustpilot Consumer reviews industry Vendr Verified buyer transactions TrustRadius Enterprise reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 13 source citations total.

Apollo.io Contract Terms

Apollo.io contracts auto-renew. Changes require Must cancel before renewal date; downgrades take effect at billing cycle end. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must cancel before renewal date; downgrades take effect at billing cycle end
Minimum Commitment Organization plan: minimum 3 users. Enterprise: annual contract required.
Mid-Term Downgrade Allowed
Payment Terms Quarterly payments available upon request during negotiation
Price Escalation No published escalation clause, but renewal pricing may differ from initial contract
Note

Downgrades take effect at the end of your current billing cycle. Credits are not refunded.

Based on 2 verified sources

How to Negotiate Apollo.io Pricing

Apollo.io contracts are negotiable — buyers save an average of 30% off list price. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Time Your Purchase to Apollo's Fiscal Year-End (January 31) high success

Apollo's fiscal year ends January 31. Reps are most aggressive on discounts in the final weeks of January. Combine this with quarter-end timing for maximum leverage — expect 20-30% off list price.

Vendr community insights: 'Apollo was able to give us a discount for a quick signature to align with the end of their fiscal (January).'
Leverage ZoomInfo and Cognism as Alternatives high success

Apollo's main competitors are ZoomInfo (larger database, higher price) and Cognism (European data strength). Showing active evaluations with either — especially ZoomInfo — can drive down pricing by 15-30%. Even mentioning Seamless.AI or 6sense as alternatives adds pressure.

Vendr community insights: enterprise buyers report average 30% savings through competitive negotiation
Request Platform Access Fee Waiver + Quick-Signature Discount high success

Apollo charges a platform access fee that can be waived simply by asking during negotiation. Combine this with a 'quick-signature discount' — if you can turn around contract signing within a week, request an additional 5-10% off.

Vendr community insights: 'Supplier will waive platform access fee upon request' and 'We were able to get a discount by turning around a signature quickly.'
High success Medium Low / difficult

Full negotiation guide →

Apollo.io Pricing FAQ

01 How much does Apollo.io cost per month?

Apollo.io has five plans: Free ($0), Basic ($59/user/month monthly or $49/user/month annual), Professional ($99/user/month or $79 annual), Organization ($149/user/month or $119 annual), and Enterprise (custom pricing). Annual billing saves roughly 17-20% over monthly. Most small sales teams start on Basic for advanced search and unlimited sequences, while teams needing the dialer and unlimited emails move to Professional.

02 What are Apollo credits and how do they work?

Apollo credits are a unified currency for accessing data. Email lookups cost 1 credit, phone numbers cost 8 credits, data enrichment costs 1-8 credits, AI research costs 1 credit per run, and US dialer usage costs 2 credits per minute. Paid plans grant credits upfront annually, while the Free plan grants 900 credits per year on a monthly basis.

03 Does Apollo.io offer a free plan?

Yes, Apollo.io has a permanent Free plan (not just a trial) that includes 900 credits per year, 2 sequences, 250 daily email sends, basic search filters, and access to the 270M+ contact database. It's limited but functional for light prospecting.

04 Can I get a discount on Apollo.io?

Yes. Annual billing saves 17-20% versus monthly pricing. Enterprise buyers report average discounts of 30% off list price through Vendr. The best negotiation timing is at quarter-end or Apollo's fiscal year-end (January 31). Quick-signature discounts and platform access fee waivers are also commonly offered.

05 How does Apollo.io compare to ZoomInfo on price?

Apollo.io is significantly cheaper than ZoomInfo. Apollo's Basic plan starts at $49/user/month on annual billing ($59 monthly), and the Professional tier runs $79/user/month annual ($99 monthly) — compared with ZoomInfo's enterprise contracts, which typically start in the five figures annually and are quoted per-seat with platform fees. Apollo also offers a permanent Free plan, while ZoomInfo's free offering (Lite) requires sharing your email contact data. However, ZoomInfo's data quality is generally considered superior for enterprise use cases.

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