Apollo.io vs Cognism
Sales Intelligence pricing comparison · 2026
Apollo.io pricing ranges from $0–$149/user/month, while Cognism ranges from $0–$3375/annual. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.
VS
Plan-by-Plan Pricing
| Plan | Apollo.io | Cognism |
|---|---|---|
| Free | Free /user/month | Free /one-time |
| Basic | $59 /user/month | $1.4K /user/year |
| Professional | $99 /user/month | $3.4K /user/year |
| Organization | $149 /user/month | Custom |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Apollo.io
3 scenarios$708/year ($59/user/month x 1 user x 12 months)
Solo SDR / Freelance Prospector
$5,940/year ($99/user/month x 5 users x 12 months)
5-Person Sales Team (Growing Startup)
$26,820/year ($149/user/month x 15 users x 12 months)
15-Person Enterprise Sales Org
Cognism
5 scenarios$0/month (free tier with basic features)
Solo / Getting Started
$3,375/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
Apollo.io
- Median annual cost
- $15,750
- Average negotiated discount
- 30%
- Based on
- 83 deals
Cognism
- Median annual cost
- $1,668
- Based on
- 15 deals
Contract Terms
| Term | Apollo.io | Cognism |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | Must cancel before renewal date; downgrades take effect at billing cycle end | — |
| Minimum commitment | Organization plan: minimum 3 users. Enterprise: annual contract required. | Annual (implied by seat-based licensing model; plans are quoted at a fixed monthly rate billed annually) |
| Price escalation | No published escalation clause, but renewal pricing may differ from initial contract | — |
| Can downgrade | Yes | — |