Apollo.io vs D&B Hoovers Pricing (2026)

Apollo.io vs D&B Hoovers

Sales Intelligence pricing comparison · 2026

Apollo.io pricing ranges from $0–$149/user/month, while D&B Hoovers ranges from $0–$0/user/month. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Sales Intelligence

Apollo.io

$0–$149
/user/month
5 plans · Free tier
Full pricing breakdown →
VS
Sales Intelligence

D&B Hoovers

$0–$0
/user/month
1 plan · Free tier
Full pricing breakdown →

Different Pricing Models

Direct price comparison isn't meaningful here — Apollo.io uses pricing while D&B Hoovers uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Apollo.io

$0–$149 / user/month
See full Apollo.io pricing →
vs

D&B Hoovers

$0–$0 / user/month
See full D&B Hoovers pricing →

Apollo.io and D&B Hoovers both operate in the sales intelligence category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Apollo.io D&B Hoovers
Free Free /user/month Free /user/month
Basic $59 /user/month
Professional $99 /user/month
Organization $149 /user/month
Enterprise Custom