Apollo.io vs D&B Hoovers Pricing (2026)
Compare / Apollo.io vs D&B Hoovers
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Team size
25 seats

Apollo.io vs D&B Hoovers

Sales Intelligence pricing comparison · 2026

Apollo.io has a free plan, then $49–$119/user/mo, while D&B Hoovers costs $49/mo. These products use different pricing models ( vs ), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

Visit
See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit D&B pricing
Discount programs →
Compare
2 products · Sales Intelligence
Side-by-side · live
Apollo.io
Apollo.
verified 3mo ago
View pricing →
D&B Hoovers
D&B Hoovers offers transparent self-serve pricing with two paid tiers plus custom enterpri
verified 4mo ago
View pricing →
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Professional
$30K/yr
year 1 license · $99/seat
Usage-based
Custom rates
see vendor pricing for volume tiers
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$16K/yr
Vendr · n=83 avg 30% negotiated
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 13 sourced facts
7 hidden-cost · 2 contract · Vendr median · 3 review platforms
Last verified 3mo ago
Confidence Medium confidence
Sources 8 sourced facts
6 hidden-cost · 1 contract · 1 review platform
Last verified 3mo ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
5 documented
  • Phone number credits are expensive
    high
    2 sources
  • Credits do not roll over
    moderate
    1 source
  • Annual billing lock-in premium
    Professional costs $20/user/month more billed monthly ($99) than billed annually ($79)
    1 source
  • Organization plan minimum 3 users
    $149/user/month x 3 minimum = $447/month
    1 source
  • Data accuracy issues increase effective cost
    30% wasted credits
    2 sources
5 documented
  • API Setup and Implementation
    $5,000 to $15,000
    1 source
  • Paid Add-ons
    1 source
  • Dual-Credit System
    1 source
  • Additional Seats
    $200–400 per month
    1 source
  • Onboarding and Training
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Apollo.io
D&B
Auto-renewal
Yes
Yes
Cancellation
Must cancel before renewal date; downgrades take effect at billing cycle end
30–60 days prior to the end of the current term
Commitment
Organization plan: minimum 3 users. Enterprise: annual contract required.
✓ The Essentials plan is available monthly at $49/month or billed annually at $529/year. Enterprise pricing is custom-quoted.
Price escalation
No published escalation clause, but renewal pricing may differ from initial contract
6%
Can downgrade
✓ Yes
—
Based on 3 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
8.5out of 5 (615)
Trustpilot
2.2out of 5 (1,065)
G2
4.7out of 5 (9,344)
Best for
Individual users exploring the platform or doing light prospecting with minimal outreach volume
Watch out
Data accuracy issues: outdated job titles, wrong email addresses, and disconnected phone numbers (estimated 65-70% accuracy)
G2
4.1out of 5 (781)
Best for
Small teams testing the platform or with light prospecting needs
Watch out
Data Accuracy and Completeness
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Apollo.io pricing
Free plan limits → Discount programs →
Affiliate partner — does not affect ranking.
Visit D&B pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Sales Intelligence

Apollo.io

Free plan; paid $49–$119
/user/mo
5 plans · Free tier
Full pricing breakdown →
VS
Sales Intelligence

D&B Hoovers

$49
/mo
2 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Apollo.io uses pricing while D&B Hoovers uses pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Apollo.io

Free plan; paid $49–$119/user/mo
See full Apollo.io pricing →
vs

D&B Hoovers

$49/mo
See full D&B Hoovers pricing →

Apollo.io and D&B Hoovers both operate in the sales intelligence category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Apollo.io D&B Hoovers
Free Free /month $49 /month
Basic Custom Custom
Professional $99 /user/month —
Organization Custom —
Enterprise Custom —

What Users Say

Apollo.io

G2
4.7out of 5 (9,344)
Trustpilot
2.2out of 5 (1,065)
TrustRadius
8.5out of 10 (615)
Capterra
4.5out of 5 (381)
Top complaints
  • Data accuracy issues: outdated job titles, wrong email addresses, and disconnected phone numbers (estimated 65-70% accuracy)
  • Phone numbers are expensive (8 credits each) and frequently inaccurate, especially for smaller companies
  • Customer support is slow — simple tickets take ~2 weeks to resolve, responses feel generic and unhelpful

D&B Hoovers

G2
4.1out of 5 (781)
Top complaints
  • Data Accuracy and Completeness
  • Limited Information for Smaller Companies
  • Integration Issues

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Apollo.io 5 hidden costs

high
Phone number credits are expensive high
medium
Credits do not roll over moderate
medium
Annual billing lock-in premium Professional costs $20/user/month more billed monthly ($99) than billed annually ($79)
medium
Organization plan minimum 3 users $149/user/month x 3 minimum = $447/month
high
Data accuracy issues increase effective cost 30% wasted credits
See all Apollo.io hidden costs →

D&B Hoovers 6 hidden costs

high
API Setup and Implementation $5,000 to $15,000
medium
Paid Add-ons
medium
Dual-Credit System
medium
Additional Seats $200–400 per month
medium
Onboarding and Training
See all D&B Hoovers hidden costs →

Contract Terms

Term Apollo.io D&B Hoovers
Auto-renewal Yes Yes
Cancellation Must cancel before renewal date; downgrades take effect at billing cycle end 30–60 days prior to the end of the current term
Minimum commitment Organization plan: minimum 3 users. Enterprise: annual contract required. The Essentials plan is available monthly at $49/month or billed annually at $529/year. Enterprise pricing is custom-quoted.
Price escalation No published escalation clause, but renewal pricing may differ from initial contract 6%
Can downgrade Yes —

Continue researching

Apollo.io

D&B Hoovers

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