Quick Answer
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Apollo.io costs Free to $119 per user/month as of November 2026, with 5 plans available including a free tier. Plans: Free (free), Basic at $65/user/month, Professional at $99/user/month, and Organization at $119/user/month (billed annually). Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Apollo.io offers 5 pricing tiers: Free, Basic, Professional, Organization, Enterprise. A free plan is available. Paid plans include Basic at $65/user/month, Professional at $99/user/month, Organization at $119/user/month (billed annually). The Basic plan is small sales teams starting b2b prospecting who need advanced search, unlimited sequences, and basic calling.

Last verified: | Sources: 2 pricing pages and reviews
Know Before You Buy — Try Apollo.io Free

Apollo.io lists $0-$119/user/month, but hidden costs like implementation and support add to the total as of November 2026. Key hidden costs: phone number credits are expensive, credits do not roll over, annual billing lock-in premium. Verified from 2 sources by CostBench.

Hidden Costs Breakdown

1

Phone number credits are expensive

trustpilot · 2026-03-19

Pick up rates are super low and the majority of phone numbers were low quality... everything is an add-on.

trustpilot · 2025-09-22

The drawback is that you are likely to end up paying much more since you will pay for each feature separately, e.g. dat...

2

Credits do not roll over

trustpilot · 2026-03-20

We purchased monthly credits with the expectation that they rolled over to the next month as is clearly stated in the verbiage on their website. This is untrue deep in their knowledgebase they hide th...

3

Annual billing lock-in premium

trustpilot · 2026-01-20

Predatory business practices. I want to downgrade our account to the free plan, as we are not using Apollo, but since we have a discount ('coupon') I am not allowed to downgrade.

4

Organization plan minimum 3 users

industry · 2026-03-24

Organization: $149/user/month (min 3 users)

5

Data accuracy issues increase effective cost

trustpilot · 2025-08-04

Apollo makes things pretty straightforward and easy to use. However, the 2 main issues I keep running into are with verified emails not being accurate...

trustpilot · 2025-09-25

I signed up for the service to help me with prospecting because it was becoming very time-consuming... since using them an...

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