LinkedIn Sales Navigator vs Apollo.io
Sales Intelligence pricing comparison · 2026
LinkedIn Sales Navigator pricing ranges from $119.99–$159.99/user/month, while Apollo.io ranges from $0–$149/user/month. Apollo.io is typically 38% more affordable, though your actual cost depends on tier and team size.
VS
LinkedIn Sales Navigator and Apollo.io both operate in the sales intelligence category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | LinkedIn Sales Navigator | Apollo.io |
|---|---|---|
| Core | $119.99 /user/month | Free /user/month |
| Advanced | $159.99 /user/month | $59 /user/month |
| Advanced Plus | Custom | $99 /user/month |
| Organization | — | $149 /user/month |
| Enterprise | — | Custom |
Market Intelligence
LinkedIn Sales Navigator
- Median annual cost
- $600
- Based on
- 73 deals
Apollo.io
- Median annual cost
- $15,750
- Average negotiated discount
- 30%
- Based on
- 83 deals
Contract Terms
| Term | LinkedIn Sales Navigator | Apollo.io |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | — | Must cancel before renewal date; downgrades take effect at billing cycle end |
| Minimum commitment | — | Organization plan: minimum 3 users. Enterprise: annual contract required. |
| Price escalation | — | No published escalation clause, but renewal pricing may differ from initial contract |
| Can downgrade | — | Yes |