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Asana costs Free to $30.49 per user/month as of March 2026, with 4 plans available including a free tier. Plans: Personal (free), Starter at $13.49/user/month, and Advanced at $30.49/user/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Asana offers 4 pricing tiers: Personal, Starter, Advanced, Enterprise. A free plan is available. Paid plans include Starter at $13.49/user/month, Advanced at $30.49/user/month. The Starter plan is growing teams that need to track project progress and hit deadlines.

Compared to other project management software, Asana is positioned at the budget-friendly price point.

  • Median contract: $366/yr from 0 purchases
  • Average negotiated discount: 22%
  • 3 documented hidden costs beyond list price

How much does Asana cost?

Asana offers 4 pricing plans, starting with a free tier and scaling to custom enterprise pricing. Plans include Personal (free), Starter at $13.49/user/month, Advanced at $30.49/user/month, Enterprise (custom pricing).

Asana Pricing Overview

Asana has 4 pricing plans, including a free tier. Paid plans range from $0 to $30.49/user/month. The Personal plan is free and is best for one or two people managing personal projects. The Starter plan costs $13.49/user/month, best for growing teams that need to track project progress and hit deadlines. The Advanced plan costs $30.49/user/month, best for companies managing a portfolio of work and goals across departments. The Enterprise plan requires contacting sales for a custom quote and is designed for enterprise organizations needing advanced security and compliance.

The median Asana customer pays $366/year, with an average 22% discount available through negotiation.

There are at least 3 documented hidden costs beyond Asana's list price, including implementation, training, and add-on fees.

This pricing was last verified in February 22, 2026 from 8 independent sources.

Asana is a leading work management platform used by over 140,000 organizations worldwide, from startups to Fortune 500 companies. Founded in 2008 by Facebook co-founder Dustin Moskovitz and engineer Justin Rosenstein, Asana helps teams coordinate work, track projects, and achieve goals through an intuitive interface that scales from simple task lists to complex portfolio management. The platform is particularly popular among marketing teams, product managers, and operations leaders who need visibility across multiple projects.

Asana pricing ranges from free (for up to 10 users) to $10.99-$24.99/user/month for paid plans, with custom Enterprise pricing for larger organizations. Key differentiators include its robust workflow automation builder, timeline (Gantt) views, goal tracking with OKRs, and AI-powered features through Asana Intelligence. The platform stands out for its clean design and focus on reducing work about work.

In this comprehensive pricing guide, we break down Asana's tier structure including Personal, Starter, Advanced, Enterprise, and Enterprise+ plans. You'll learn what each tier includes, the hidden costs to budget for, how Asana compares to alternatives like Monday.com and ClickUp, and how to negotiate better pricing for your team.

How Asana Pricing Compares

Compare Asana pricing against top alternatives in Project Management.

All Asana Plans & Pricing

Plan Monthly Annual Best For
Personal Free Free One or two people managing personal projects
Starter $13.49 /user/month $10.99 /user/yearSave 19% Growing teams that need to track project progress and hit deadlines
Advanced $30.49 /user/month $24.99 /user/yearSave 18% Companies managing a portfolio of work and goals across departments
Enterprise Contact Sales Contact Sales Enterprise organizations needing advanced security and compliance
View all features by plan

Personal

  • 2 users
  • Unlimited tasks
  • Unlimited projects
  • Unlimited messages
  • List, board, and calendar views
  • Activity logs
  • Unlimited storage (100MB per file)
  • Basic search filters
  • Status updates
  • iOS and Android mobile apps
  • 100+ free integrations

Starter

  • Everything in Personal
  • Asana AI
  • AI Studio
  • No user seat limits
  • Timeline and Gantt view
  • Workflow builder
  • Project dashboards
  • Universal reporting
  • Advanced search
  • Custom fields
  • Forms
  • Unlimited automations
  • Custom project templates
  • Admin console
  • Private teams and projects
  • Unlimited free guests

Advanced

  • Everything in Starter
  • Asana AI
  • AI Studio
  • Goals
  • Unlimited portfolios
  • Portfolio workload
  • Integrations with Salesforce, Tableau, and Power BI
  • Forms branching and customization
  • Approvals
  • Proofing
  • Lock custom fields
  • Native time tracking

Enterprise

  • Everything in Advanced
  • Advanced governance
  • SAML SSO
  • SCIM user provisioning
  • Data export API
  • Custom branding
  • Priority support
  • Dedicated customer success manager

Compare Asana vs Alternatives

Before committing to Asana, compare pricing with these 3 alternatives in the same category.

All Asana alternatives & migration guides

What Companies Actually Pay for Asana

The median Asana buyer pays $366/year based on 0 verified purchase transactions, with an average 22% savings through negotiation.

What companies actually pay $366/yr Median across 0 purchases
22% avg. savings
with negotiation
Review scores
TrustRadius 8.5/10 (2,948)
Top pricing complaints
Key features (Timeline/Gantt, custom fields, automations) locked behind paid plansFree Personal plan too limited for real project management useCannot assign the same task to multiple people simultaneouslyNotification overload in large or complex projects
Source: Vendr buyer database — median calculated from 0 real purchase transactions. Savings figure reflects negotiated discounts reported by buyers.

Asana Year 1 Total Cost by Company Size

Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.

15-Person Marketing Team $375 Year 1 total
$4,499/year
Total $375

A 15-person marketing team on the Advanced plan with annual billing, using Goals for campaign OKRs and Portfolios for cross-project visibility

100-Person Enterprise Organization $3,500 Year 1 total
$42,000-54,000/year
Total $3,500

A 100-person organization on Enterprise with SAML SSO, Asana Intelligence AI, dedicated CSM, and professional services for onboarding

Small Team — Personal (Free) $0 Year 1 total

Up to 10 users on the free Personal plan. Includes unlimited tasks, List/Board/Calendar views, 100+ integrations, and 100MB per file storage. No Timeline view, custom fields, or automations.

10-User Team — Starter Plan (Annual) $1,318 Year 1 total
$10.99/user/month × 10 users × 12 months
Total $1,318

10 users on the Starter plan billed annually, unlocking Timeline/Gantt view, custom fields, forms, rules/automations, and milestones.

25-User Team — Enterprise Plan (Annual, with SAML SSO) $9,147 Year 1 total
$30.49/user/month × 25 users × 12 months
Total $9,147

25 users on Enterprise — required for SAML SSO with identity providers like Okta, plus advanced security and compliance controls.

How Asana Pricing Compares

Software Starting Price Top Price
Asana Free $30.49/user/month
Airtable Free $45/user/month
Basecamp Free $349/user/month
ClickUp Free $12/user/month
Coda Free $36/maker/month
Jira Free $14.54/user/month

3 Asana Hidden Costs Beyond the List Price

Beyond the listed price, Asana has at least 3 documented hidden costs that can significantly increase total cost of ownership.

Watch for 3 hidden costs
  • SAML/Enterprise SSO Requires Enterprise Tier $5-$6/user/month
    high 1 source
    Hacker News "Asana and Slack will not let you SAML from Okta unless you upgrade to their most expensive tier, but Google SSO is always free."
  • Key Features Locked Behind Paid Plans $10.99/user/month
    medium 3 sources
    Reddit "I would have stayed on Asana but after spending a month with all the features, they blocked all my boards with 'pro' features and told me to upgrade which kinda put a bad taste in my mouth."
    G2 "The Personal plan provides basic task management, but several features are limited or unavailable. For example, features like timeline view, advanced reporting, automation and custom workflows are locked behind the paid plans."
    G2 "Some advanced features, such as detailed reporting, workload management, and goals, are only available on higher-tier plans."
  • Enterprise Plan Tier Creep 5-15% of license costs
    high 1 source
    G2 "We'd just gotten on an Enterprise plan when not long after, they added another Enterprise plan and some of the items we'd joined for moved up into that higher bracket."
Tip

Ask your Asana sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 5 independent sources
Hacker News Tech community Reddit User discussions G2 B2B reviews Vendr Verified buyer transactions TrustRadius Enterprise reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 10 source citations total.

Asana Contract Terms

Asana contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal No
Mid-Term Downgrade Not allowed
Price Escalation Users report features being shifted to higher Enterprise plan tiers after purchase, effectively increasing the cost required to maintain the same functionality mid-contract.
Based on 1 verified source

How to Negotiate Asana Pricing

Asana contracts are negotiable — buyers save an average of 22% off list price. These 3 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 3 tactics
Negotiate Below List Price high success

Asana buyers on Vendr save an average of 22% off list pricing. Enter negotiations with a target of 20%+ off and bring competing quotes from ClickUp, Monday.com, or Notion to strengthen your position.

Vendr marketplace data
Commit to Annual Billing high success

Switching from monthly to annual billing on the Starter plan saves 18% ($13.49 vs $10.99/user/month). Use the annual commitment as a baseline and negotiate additional volume discounts on top of the annual rate.

Current tier data
Lock In Feature Guarantees Before Enterprise Upgrade medium success

Before signing an Enterprise contract, negotiate written guarantees that specific features included in your plan will not be migrated to a higher tier during the contract term. Asana has previously introduced new Enterprise tiers and moved features upward, leaving existing customers with less functionality than they originally purchased.

g2 (2021-05-18)

Full negotiation guide →

Asana Pricing FAQ

01 Is Asana free?

Asana offers a free Personal plan for teams up to 10 members. The free plan includes unlimited tasks and projects with List, Board, and Calendar views. However, it lacks advanced features like Timeline view, Workflow Builder, Goals, and Portfolios. Teams larger than 10 or those needing strategic planning features must upgrade to Starter ($10.99/user/month) or Advanced ($24.99/user/month).

02 How much does Asana Starter cost?

Asana Starter (formerly Premium) costs $10.99/user/month when billed annually or $13.49/user/month when billed monthly. Starter adds Timeline (Gantt) view, Workflow Builder, forms, milestones, and basic admin controls. For a 10-person team, expect to pay $110/month ($1,320/year) on annual billing.

03 What's the difference between Asana Starter and Advanced?

Asana Advanced ($24.99/user/month annual) adds Portfolios for tracking multiple projects, Goals for OKR tracking, Workload view for capacity planning, custom fields library, and advanced integrations like Salesforce. Starter is best for individual teams managing projects; Advanced is for organizations that need strategic planning across multiple teams and resource management.

04 How does Asana pricing compare to Monday.com?

Asana and Monday.com have similar pricing. Asana Starter at $10.99/user/month compares to Monday.com Standard at $12/user/month. Asana Advanced at $24.99/user/month compares to Monday.com Pro at $19/user/month. Asana's key advantage is a free tier supporting 10 users vs Monday.com's 2 users, making it more accessible for small teams.

05 Does Asana offer discounts for nonprofits?

Yes, Asana offers a 50% discount for eligible nonprofits and NGOs through their Asana for Nonprofits program. Educational institutions can also get discounted rates through Asana for Education. Apply through Asana's website with documentation verifying your organization's 501(c)(3) or equivalent status.

06 How does Asana compare to competitors on price?

Asana is priced similarly to Monday.com and higher than ClickUp. Asana Starter at $10.99/user/month compares to Monday.com Standard ($12/user/month) and ClickUp Unlimited ($7/user/month). Asana Advanced at $24.99/user/month is more expensive than ClickUp Business ($12/user/month). Asana's 10-user free tier is the most generous among major competitors.

07 What discounts does Asana offer?

Asana offers 18% savings with annual vs monthly billing, 50% nonprofit discounts, education discounts for students and teachers, and volume discounts for teams of 50+ users. Startups in select accelerator programs (YC, Techstars) may access special Asana for Startups pricing. Multi-year commitments can unlock an additional 5-15% savings.

08 Does Asana offer nonprofit or education pricing?

Yes, Asana offers 50% discounts for verified nonprofits and NGOs through Asana for Nonprofits. Educational institutions, students, and teachers can access free or discounted plans through Asana for Education. Apply through Asana's website with documentation of your organization's nonprofit status or educational affiliation.

09 What's included in Asana's Enterprise plan?

Asana Enterprise includes SAML SSO, SCIM user provisioning, custom branding, data export API, Admin Console with audit logs, Asana Intelligence AI features, service accounts, priority support, and a dedicated customer success manager. Pricing is custom based on team size and requirements, typically $30-50/user/month. Enterprise+ adds data residency options and enhanced compliance controls.

10 How does Asana billing work?

Asana bills per user with both monthly and annual options. Annual billing provides 18% savings versus monthly. You pay for members with full edit access; guests with comment-only access don't count toward your seat limit. Billing is based on active seats, and you can add users anytime with prorated charges for the remainder of your billing period.

11 Can I negotiate Asana pricing?

Yes, Asana pricing is negotiable for teams over 25 users or deals exceeding $10K annually. Best times to negotiate are quarter-end (March, June, September, December) and fiscal year-end. Typical discounts are 15-25% off list price. Multi-year commitments (2-3 years) can unlock additional savings of 10-20%. Ask about including training and onboarding in your deal.

12 What happens if I exceed my Asana plan limits?

Asana's free Personal tier enforces the 10-user limit strictly - you must upgrade to add more team members. Paid plans have soft limits on guests and automation rules. Exceeding limits triggers upgrade prompts but doesn't immediately restrict core functionality. For enterprises approaching limits on custom fields or workflows, Asana sales will reach out about plan upgrades.

13 Is Asana's free Personal plan actually usable for a real team?

The Personal plan supports up to 10 users with unlimited tasks and three views (List, Board, Calendar), but Timeline/Gantt view, custom fields, workflow automations, and advanced reporting are locked behind paid plans. Users report that Asana allows access to these features during onboarding and then blocks them — prompting an upgrade. The free plan is adequate only for simple task lists without timeline planning, custom fields, or automation needs.

14 Does Asana require Enterprise for SAML single sign-on?

Yes. Google SSO is free on all Asana plans, but SAML-based SSO — required for enterprise identity providers like Okta — is locked behind the most expensive Enterprise tier ($30.49/user/month). Organizations using Okta or requiring SAML for compliance must pay Enterprise pricing.

15 Can you assign a task to more than one person in Asana?

No. Asana does not support assigning the same task to multiple people simultaneously. This is a commonly cited limitation among reviewers, particularly for teams with shared or collaborative work items.

16 How much of a discount can buyers typically negotiate on Asana?

Vendr marketplace data shows buyers save an average of 22% off Asana list pricing through negotiation. Annual billing alone saves 18% on Starter plans ($13.49/month vs $10.99/month per user billed annually).

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