Asana Pricing 2026
Complete pricing guide with plans, hidden costs, and cost analysis
Asana has a free plan. Paid plans start at $13.49/user/month (Starter) and go up to $30.49/user/month.
Asana costs Free to $30.49 per user/month as of March 2026, with 4 plans available including a free tier. Plans: Personal (free), Starter at $13.49/user/month, and Advanced at $30.49/user/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: Yes
Asana offers 4 pricing tiers: Personal, Starter, Advanced, Enterprise. A free plan is available. Paid plans include Starter at $13.49/user/month, Advanced at $30.49/user/month. The Starter plan is growing teams that need to track project progress and hit deadlines.
Compared to other project management software, Asana is positioned at the budget-friendly price point.
- Median contract: $366/yr from 0 purchases
- Average negotiated discount: 22%
- 3 documented hidden costs beyond list price
How much does Asana cost?
Asana Pricing Overview
Asana has 4 pricing plans, including a free tier. Paid plans range from $0 to $30.49/user/month. The Personal plan is free and is best for one or two people managing personal projects. The Starter plan costs $13.49/user/month, best for growing teams that need to track project progress and hit deadlines. The Advanced plan costs $30.49/user/month, best for companies managing a portfolio of work and goals across departments. The Enterprise plan requires contacting sales for a custom quote and is designed for enterprise organizations needing advanced security and compliance.
The median Asana customer pays $366/year, with an average 22% discount available through negotiation.
There are at least 3 documented hidden costs beyond Asana's list price, including implementation, training, and add-on fees.
This pricing was last verified in February 22, 2026 from 8 independent sources.
Asana is a leading work management platform used by over 140,000 organizations worldwide, from startups to Fortune 500 companies. Founded in 2008 by Facebook co-founder Dustin Moskovitz and engineer Justin Rosenstein, Asana helps teams coordinate work, track projects, and achieve goals through an intuitive interface that scales from simple task lists to complex portfolio management. The platform is particularly popular among marketing teams, product managers, and operations leaders who need visibility across multiple projects.
Asana pricing ranges from free (for up to 10 users) to $10.99-$24.99/user/month for paid plans, with custom Enterprise pricing for larger organizations. Key differentiators include its robust workflow automation builder, timeline (Gantt) views, goal tracking with OKRs, and AI-powered features through Asana Intelligence. The platform stands out for its clean design and focus on reducing work about work.
In this comprehensive pricing guide, we break down Asana's tier structure including Personal, Starter, Advanced, Enterprise, and Enterprise+ plans. You'll learn what each tier includes, the hidden costs to budget for, how Asana compares to alternatives like Monday.com and ClickUp, and how to negotiate better pricing for your team.
How Asana Pricing Compares
Compare Asana pricing against top alternatives in Project Management.
All Asana Plans & Pricing
| Plan | Monthly | Annual | Best For |
|---|---|---|---|
| Personal | Free | Free | One or two people managing personal projects |
| Starter | $13.49 /user/month | $10.99 /user/yearSave 19% | Growing teams that need to track project progress and hit deadlines |
| Advanced | $30.49 /user/month | $24.99 /user/yearSave 18% | Companies managing a portfolio of work and goals across departments |
| Enterprise | Contact Sales | Contact Sales | Enterprise organizations needing advanced security and compliance |
View all features by plan
Personal
- 2 users
- Unlimited tasks
- Unlimited projects
- Unlimited messages
- List, board, and calendar views
- Activity logs
- Unlimited storage (100MB per file)
- Basic search filters
- Status updates
- iOS and Android mobile apps
- 100+ free integrations
Starter
- Everything in Personal
- Asana AI
- AI Studio
- No user seat limits
- Timeline and Gantt view
- Workflow builder
- Project dashboards
- Universal reporting
- Advanced search
- Custom fields
- Forms
- Unlimited automations
- Custom project templates
- Admin console
- Private teams and projects
- Unlimited free guests
Advanced
- Everything in Starter
- Asana AI
- AI Studio
- Goals
- Unlimited portfolios
- Portfolio workload
- Integrations with Salesforce, Tableau, and Power BI
- Forms branching and customization
- Approvals
- Proofing
- Lock custom fields
- Native time tracking
Enterprise
- Everything in Advanced
- Advanced governance
- SAML SSO
- SCIM user provisioning
- Data export API
- Custom branding
- Priority support
- Dedicated customer success manager
Compare Asana vs Alternatives
Before committing to Asana, compare pricing with these 3 alternatives in the same category.
What Companies Actually Pay for Asana
The median Asana buyer pays $366/year based on 0 verified purchase transactions, with an average 22% savings through negotiation.
with negotiation
Asana Year 1 Total Cost by Company Size
Real deployment costs including licenses, implementation, training, and admin — not just the sticker price.
A 15-person marketing team on the Advanced plan with annual billing, using Goals for campaign OKRs and Portfolios for cross-project visibility
A 100-person organization on Enterprise with SAML SSO, Asana Intelligence AI, dedicated CSM, and professional services for onboarding
Up to 10 users on the free Personal plan. Includes unlimited tasks, List/Board/Calendar views, 100+ integrations, and 100MB per file storage. No Timeline view, custom fields, or automations.
10 users on the Starter plan billed annually, unlocking Timeline/Gantt view, custom fields, forms, rules/automations, and milestones.
25 users on Enterprise — required for SAML SSO with identity providers like Okta, plus advanced security and compliance controls.
How Asana Pricing Compares
| Software | Starting Price | Top Price |
|---|---|---|
| Asana | Free | $30.49/user/month |
| Airtable | Free | $45/user/month |
| Basecamp | Free | $349/user/month |
| ClickUp | Free | $12/user/month |
| Coda | Free | $36/maker/month |
| Jira | Free | $14.54/user/month |
Detailed pricing comparisons:
Asana Contract Terms
Asana contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.
How to Negotiate Asana Pricing
Asana contracts are negotiable — buyers save an average of 22% off list price. These 3 tactics are sourced from real buyer experiences and procurement specialists.
Asana buyers on Vendr save an average of 22% off list pricing. Enter negotiations with a target of 20%+ off and bring competing quotes from ClickUp, Monday.com, or Notion to strengthen your position.
Vendr marketplace dataSwitching from monthly to annual billing on the Starter plan saves 18% ($13.49 vs $10.99/user/month). Use the annual commitment as a baseline and negotiate additional volume discounts on top of the annual rate.
Current tier dataBefore signing an Enterprise contract, negotiate written guarantees that specific features included in your plan will not be migrated to a higher tier during the contract term. Asana has previously introduced new Enterprise tiers and moved features upward, leaving existing customers with less functionality than they originally purchased.
g2 (2021-05-18)Asana Pricing FAQ
01 Is Asana free?
Asana offers a free Personal plan for teams up to 10 members. The free plan includes unlimited tasks and projects with List, Board, and Calendar views. However, it lacks advanced features like Timeline view, Workflow Builder, Goals, and Portfolios. Teams larger than 10 or those needing strategic planning features must upgrade to Starter ($10.99/user/month) or Advanced ($24.99/user/month).
02 How much does Asana Starter cost?
Asana Starter (formerly Premium) costs $10.99/user/month when billed annually or $13.49/user/month when billed monthly. Starter adds Timeline (Gantt) view, Workflow Builder, forms, milestones, and basic admin controls. For a 10-person team, expect to pay $110/month ($1,320/year) on annual billing.
03 What's the difference between Asana Starter and Advanced?
Asana Advanced ($24.99/user/month annual) adds Portfolios for tracking multiple projects, Goals for OKR tracking, Workload view for capacity planning, custom fields library, and advanced integrations like Salesforce. Starter is best for individual teams managing projects; Advanced is for organizations that need strategic planning across multiple teams and resource management.
04 How does Asana pricing compare to Monday.com?
Asana and Monday.com have similar pricing. Asana Starter at $10.99/user/month compares to Monday.com Standard at $12/user/month. Asana Advanced at $24.99/user/month compares to Monday.com Pro at $19/user/month. Asana's key advantage is a free tier supporting 10 users vs Monday.com's 2 users, making it more accessible for small teams.
05 Does Asana offer discounts for nonprofits?
Yes, Asana offers a 50% discount for eligible nonprofits and NGOs through their Asana for Nonprofits program. Educational institutions can also get discounted rates through Asana for Education. Apply through Asana's website with documentation verifying your organization's 501(c)(3) or equivalent status.
06 How does Asana compare to competitors on price?
Asana is priced similarly to Monday.com and higher than ClickUp. Asana Starter at $10.99/user/month compares to Monday.com Standard ($12/user/month) and ClickUp Unlimited ($7/user/month). Asana Advanced at $24.99/user/month is more expensive than ClickUp Business ($12/user/month). Asana's 10-user free tier is the most generous among major competitors.
07 What discounts does Asana offer?
Asana offers 18% savings with annual vs monthly billing, 50% nonprofit discounts, education discounts for students and teachers, and volume discounts for teams of 50+ users. Startups in select accelerator programs (YC, Techstars) may access special Asana for Startups pricing. Multi-year commitments can unlock an additional 5-15% savings.
08 Does Asana offer nonprofit or education pricing?
Yes, Asana offers 50% discounts for verified nonprofits and NGOs through Asana for Nonprofits. Educational institutions, students, and teachers can access free or discounted plans through Asana for Education. Apply through Asana's website with documentation of your organization's nonprofit status or educational affiliation.
09 What's included in Asana's Enterprise plan?
Asana Enterprise includes SAML SSO, SCIM user provisioning, custom branding, data export API, Admin Console with audit logs, Asana Intelligence AI features, service accounts, priority support, and a dedicated customer success manager. Pricing is custom based on team size and requirements, typically $30-50/user/month. Enterprise+ adds data residency options and enhanced compliance controls.
10 How does Asana billing work?
Asana bills per user with both monthly and annual options. Annual billing provides 18% savings versus monthly. You pay for members with full edit access; guests with comment-only access don't count toward your seat limit. Billing is based on active seats, and you can add users anytime with prorated charges for the remainder of your billing period.
11 Can I negotiate Asana pricing?
Yes, Asana pricing is negotiable for teams over 25 users or deals exceeding $10K annually. Best times to negotiate are quarter-end (March, June, September, December) and fiscal year-end. Typical discounts are 15-25% off list price. Multi-year commitments (2-3 years) can unlock additional savings of 10-20%. Ask about including training and onboarding in your deal.
12 What happens if I exceed my Asana plan limits?
Asana's free Personal tier enforces the 10-user limit strictly - you must upgrade to add more team members. Paid plans have soft limits on guests and automation rules. Exceeding limits triggers upgrade prompts but doesn't immediately restrict core functionality. For enterprises approaching limits on custom fields or workflows, Asana sales will reach out about plan upgrades.
13 Is Asana's free Personal plan actually usable for a real team?
The Personal plan supports up to 10 users with unlimited tasks and three views (List, Board, Calendar), but Timeline/Gantt view, custom fields, workflow automations, and advanced reporting are locked behind paid plans. Users report that Asana allows access to these features during onboarding and then blocks them — prompting an upgrade. The free plan is adequate only for simple task lists without timeline planning, custom fields, or automation needs.
14 Does Asana require Enterprise for SAML single sign-on?
Yes. Google SSO is free on all Asana plans, but SAML-based SSO — required for enterprise identity providers like Okta — is locked behind the most expensive Enterprise tier ($30.49/user/month). Organizations using Okta or requiring SAML for compliance must pay Enterprise pricing.
15 Can you assign a task to more than one person in Asana?
No. Asana does not support assigning the same task to multiple people simultaneously. This is a commonly cited limitation among reviewers, particularly for teams with shared or collaborative work items.
16 How much of a discount can buyers typically negotiate on Asana?
Vendr marketplace data shows buyers save an average of 22% off Asana list pricing through negotiation. Annual billing alone saves 18% on Starter plans ($13.49/month vs $10.99/month per user billed annually).
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