Quick Answer
Last verified:
High confidence

Asana costs Free to $30.49 per user/month as of June 2026, with 3 plans available including a free tier. Plans: Personal (free), Starter at $13.49/user/month, and Advanced at $30.49/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Asana offers 3 pricing tiers: Personal, Starter, Advanced. A free plan is available. Paid plans include Starter at $13.49/user/month, Advanced at $30.49/user/month. The Starter plan is small to mid-sized teams that need timeline view, workflow automation, and custom fields to manage projects.

Last verified: | Sources: 9 pricing pages and reviews
+-96% above list price
Know Before You Buy — Try Asana Free

Asana true cost runs -96% above the listed $0-$30.49/user/month price as of June 2026. For a 25-person team, expect ~$234 in year-one costs vs the $5,397 base license. Key hidden costs: saml/enterprise sso requires enterprise tier, key features locked behind paid plans, enterprise plan tier creep. Verified from 9 sources by CostBench.

Hidden Costs Breakdown

1

SAML/Enterprise SSO Requires Enterprise Tier

high compliance

Asana requires upgrading to its most expensive Enterprise plan to use SAML-based SSO with identity providers like Okta. Google SSO is available free on all plans, but organizations requiring SAML for enterprise identity management or compliance must pay Enterprise pricing ($30.49/user/month) instead of Advanced ($24.99/user/month).

hn

Asana and Slack will not let you SAML from Okta unless you upgrade to their most expensive tier, but Google SSO is always free.

2

Key Features Locked Behind Paid Plans

medium addon

Timeline/Gantt view, advanced reporting, workflow automation, custom fields, and workload management are unavailable on the free Personal plan. Multiple users report that Asana provides access to these features during onboarding, then blocks them and prompts an upgrade. Any team needing timeline planning, automations, or custom fields must upgrade to at least the Starter plan at $10.99/user/month.

reddit

I would have stayed on Asana but after spending a month with all the features, they blocked all my boards with 'pro' features and told me to upgrade which kinda put a bad taste in my mouth.

g2

The Personal plan provides basic task management, but several features are limited or unavailable. For example, features like timeline view, advanced reporting, automation and custom workflows are locked behind the paid plans. These limitations can be frustrating when managing more complex tasks or projects.

3

Enterprise Plan Tier Creep

high addon

Asana has introduced new Enterprise plan tiers over time, migrating features that were previously included in legacy Enterprise plans into higher-cost tiers. Existing enterprise customers have reported that security settings and features they originally purchased are no longer included in their plan, requiring additional spend to maintain the same functionality.

g2

We'd just gotten on an Enterprise plan when not long after, they added another Enterprise plan and some of the items we'd joined for moved up into that higher bracket. I wish there was more availability in our legacy Enterprise plan for some security settings and app settings.

Example: True Cost for 25 Users

License (25 × $17.99 × 12) $5,397/yr
SAML/Enterprise SSO Requires Enterprise Tier +$5-$6/user/month
Key Features Locked Behind Paid Plans +$10.99/user/month
Enterprise Plan Tier Creep +5-15% of license costs
Estimated Year 1 Total ~$234
That's roughly 0.0× the advertised license price. The median Asana contract is $366/yr across 0 Vendr purchases.

Frequently Asked Questions

01 What hidden costs should I budget for with Asana?

Beyond the license fee, budget for: SAML/Enterprise SSO Requires Enterprise Tier ($5-$6/user/month); Key Features Locked Behind Paid Plans ($10.99/user/month); Enterprise Plan Tier Creep (5-15% of license costs). Total ownership typically runs -96% higher than the listed price.

02 Does Asana charge for implementation?

Implementation costs for Asana vary by deployment size and customization. Contact the vendor or check our sourced hidden-cost breakdown above for verified figures.

03 How much does Asana support cost?

Premium support pricing for Asana depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with Asana?

Overage and storage policies for Asana depend on tier limits. Check the sourced cost breakdown above for verified data.

05 What add-ons cost extra with Asana?

Add-on pricing for Asana varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

Now You Know the Real Cost — Try Asana Free