Compare All Marketing Automation Software 2026
Side-by-side comparison of 18 marketing automation tools. Find the right fit for your team and budget.
Marketing Automation software pricing ranges from Free to $5K per user per month in 2026. The category average is $647/user/month. 7 of 18 tools offer free tiers.
Quick Picks
Full Comparison Matrix
| Product | Starting Price | Popular Tier | Enterprise | Free Tier | Best For |
|---|---|---|---|---|---|
| Iterable | Custom | Custom | Custom | No | Small teams getting started |
| MailerLite | Free /month | $10 /month | $18 /month | Yes | Creators and small businesses just starting email marketing |
| Brevo | $9 /month | $18 /month | $499 /month | No | - |
| Mailchimp | Free /month | $20 /month | $350 /month | Yes | Beginners learning email marketing with a very small list |
| ConvertKit | Free /month | $33 /month | $66 /month | Yes | New creators building their first email list |
| Klaviyo | Free /month | $45 /month | $150 /month | Yes | Small stores just starting with email marketing |
| ActiveCampaign | $15 /month | $79 /month | $145 /month | No | Small businesses getting started with email marketing |
| Outgrow | Free /month | $80 /month | $720 /month | Yes | Individuals testing Outgrow with basic forms and surveys before committing to a paid plan |
| WhatConverts | $30 /month | $95 /month | $160 /month | No | Small businesses that primarily generate leads via phone calls and want basic call attribution |
| Instapage | $79 /month | $159 /month | $299 /month | No | Small businesses and marketers launching landing pages without coding, needing essential tools for digital marketing campaigns |
| Kartra | $52 /month | $189 /month | $549 /month | No | Beginners, solopreneurs, and freelancers testing an all-in-one platform on a budget with a small contact list |
| Drip | $39 /month | $269 /month | $1.2K /month | No | Small e-commerce stores |
| Birch | $49 /month | $499 /month | $1.8K /month | No | - |
| Customer.io | Free /month | $550 /month | $1K /month | Yes | Getting started |
| Blaze AI | $79 /user/month | $999 /user/month | $6K /user/month | No | - |
| Marketo | $895 /month | $2.1K /month | $4.1K /month | No | Small marketing teams |
| Pardot | $1.3K /month | $2.8K /month | $15K /month | No | Small marketing teams |
| Drift | $2.5K /month | $3.8K /month | $5K /month | Yes | Small businesses getting started with conversational marketing |
Category Summary
18
Products
$278
Avg Starting
$647
Avg Popular
7
Free Tiers
Marketing Automation Pricing FAQ
01 What is marketing automation software?
Marketing automation software streamlines repetitive marketing tasks like email campaigns, lead nurturing, and social media posting. It helps businesses send targeted messages based on user behavior, score leads, and measure campaign performance automatically.
02 How is marketing automation software priced?
Marketing automation is typically priced based on the number of contacts or subscribers, not users. Plans range from $9-$15/month for 500 contacts to $300+/month for 50,000+ contacts. Enterprise plans with advanced features can cost $1,000+/month.
03 What's the best marketing automation software for small businesses?
Mailchimp and Brevo (formerly Sendinblue) are top choices for small businesses. Mailchimp offers an intuitive interface starting at $13/month, while Brevo provides generous free sending limits and SMS capabilities at competitive prices.
04 What's the best marketing automation software for enterprises?
HubSpot Marketing Hub, Marketo (Adobe), and Pardot (Salesforce) dominate enterprise marketing automation. They offer advanced lead scoring, attribution modeling, ABM capabilities, and deep CRM integrations required for complex B2B marketing operations.
05 Is there free marketing automation software?
Yes, Mailchimp offers a free plan for up to 500 contacts, Brevo allows 300 emails/day free, and HubSpot Marketing Hub has a free tier with forms and email marketing. Free plans typically limit automation workflows and advanced segmentation.
06 What features should I look for in marketing automation software?
Essential features include email campaigns, automation workflows, landing pages, forms, and analytics. Advanced needs require lead scoring, A/B testing, dynamic content, CRM integration, and multi-channel support (SMS, ads, social).
07 How do I choose between marketing automation tools?
Consider your contact list size, required channels (email, SMS, ads), CRM integration needs, and technical expertise. B2B companies often need robust lead scoring; e-commerce benefits from abandoned cart features. Start with trials to test usability.
08 What's the difference between email marketing and marketing automation?
Email marketing focuses on sending campaigns to lists, while marketing automation includes email plus behavioral triggers, lead scoring, multi-channel campaigns, and CRM sync. Automation tools cost more but deliver personalized journeys at scale.