Pardot vs Outgrow
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while Outgrow ranges from $0–$720/month. Outgrow is typically 97% more affordable, though your actual cost depends on tier and team size.
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Pardot and Outgrow both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | Outgrow |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | Free /per month |
| Plus | $2.8K /month (up to 10k contacts) | $22 /per month |
| Advanced | $4K /month (up to 10k contacts) | $45 /per month |
| Premium | $15K /month (up to 75k contacts) | $115 /per month |
| Business | — | $720 /per month |
| Enterprise | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Pardot
4 scenarios$1,250/month
Starter Setup
$2,750/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Outgrow
6 scenarios$300/year ($25/month x 12 months on annual Freelancer Pro plan)
Solo Freelancer (Freelancer Pro, Annual Billing)
$1,140/year ($95/month x 12 months on annual Essentials plan)
Growing Marketing Team (Essentials, Annual Billing)
$7,200/year ($600/month x 12 months on annual Business plan)
Agency or Enterprise (Business, Annual Billing)
Market Intelligence
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Outgrow
- Median annual cost
- $4,250
- Average negotiated discount
- 41% 0
Contract Terms
| Term | Pardot | Outgrow |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30 days before renewal | No notification provided |
| Minimum commitment | 1 year | Not specified in sources |
| Price escalation | Standard renewal increases apply; users report difficulty canceling or modifying contracts | Annual plan pricing differs significantly from monthly (e.g., $300/year vs $540 for same monthly plan) |
| Can downgrade | No | — |