Pardot vs Iterable
Marketing Automation pricing comparison · 2026
Pardot pricing ranges from $1250–$15000/month, while Iterable uses custom pricing. Iterable is typically 100% more affordable, though your actual cost depends on tier and team size.
VS
Pardot and Iterable both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Pardot | Iterable |
|---|---|---|
| Growth | $1.3K /month (up to 10k contacts) | Custom |
| Plus | $2.8K /month (up to 10k contacts) | Custom |
| Advanced | $4K /month (up to 10k contacts) | Custom |
| Premium | $15K /month (up to 75k contacts) | — |
Market Intelligence
Pardot
- Median annual cost
- $6,000
- Based on
- 27 deals
Iterable
- Median annual cost
- $177
- Based on
- 4 deals
Contract Terms
| Term | Pardot | Iterable |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | 30 days before renewal | — |
| Minimum commitment | 1 year | — |
| Price escalation | Standard renewal increases apply; users report difficulty canceling or modifying contracts | — |
| Can downgrade | No | — |