HubSpot CRM vs Close Pricing (2026)

HubSpot CRM vs Close

CRM pricing comparison · 2026

HubSpot CRM pricing ranges from $0–$150/user/month, while Close ranges from $0–$139/user/month. HubSpot CRM is typically 10% more affordable, though your actual cost depends on tier and team size.

CRM

HubSpot CRM

$0–$150
/user/month
4 plans · Free tier
Full pricing breakdown →
VS
CRM

Close

$0–$139
/user/month
5 plans · Free tier
Full pricing breakdown →

HubSpot CRM and Close both operate in the crm category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan HubSpot CRM Close
Free Free /user/month Free /month
Starter $20 /seat/month $9 /user/month
Professional $100 /seat/month $35 /user/month
Enterprise $150 /seat/month $99 /user/month
Scale $139 /user/month

Cost at Scale

Total cost of ownership — licenses, implementation, and hidden costs included.

HubSpot CRM

6 scenarios
$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
See all 6 scenarios →

Close

4 scenarios
$495/month ($5,940/year)
5-Person Inside Sales Team
$99/user × 5 users on Growth, plus variable costs for AI Enrich and SMS usage
$2,780/month ($33,360/year)
20-Person Sales Organization
$139/user × 20 users on Scale, plus variable costs for calling, SMS, and enrichment
$9/user
Solo Sales Rep
/month ($108/year) on the Solo plan (1 user, up to 10,000 leads)
See all 4 scenarios →

Market Intelligence

HubSpot CRM

Median annual cost
$26,275
Average negotiated discount
18%
Based on
804 deals

Close

Median annual cost
$17,854
0 0

What Users Say

HubSpot CRM

G2
4.4/5 (12,400)
Trustpilot
1.8/5 (1,040)
Top complaints
  • Feature paywalls and expensive tier pricing
  • Restrictive annual contracts with no flexibility
  • Email deliverability issues and spam problems

Close

Trustpilot
1/5 (6)
Top complaints
  • Impossible to cancel trial without contacting support
  • Trial accounts locked by auto-security system requiring personal data verification
  • Poor customer support with template responses

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

HubSpot CRM 6 hidden costs

high
Tiered Feature Paywalls and Rapid Price Escalation $3,000-$10,000+ annually in forced upgrades
medium
Mandatory Onboarding and Implementation Fees $5,000-$15,000 in implementation costs
high
Email Deliverability and Technical Issues 5-10% of license costs
critical
Restrictive Annual Contract Terms $3,000-$50,000 depending on plan
critical
Free Tier Data Lockout $240-$1,800 annual forced upgrade cost
See all HubSpot CRM hidden costs →

Close 5 hidden costs

medium
Calling and AI Enrichment Credits 5-15% of license costs
medium
Difficult Trial Cancellation Process $35-$99
medium
Power Dialer Limited to Higher Tiers $64-$104/user/year
low
Hours Tracking Requires Additional Software Additional time tracking software costs
high
Trial Account Security Lockouts Wasted time and inability to evaluate product
See all Close hidden costs →

Contract Terms

Term HubSpot CRM Close
Auto-renewal Yes Yes
Cancellation Must provide notice before annual renewal; difficult to cancel mid-contract Must contact support to cancel trial before 14 days
Minimum commitment 1 year 14-day trial period
Can downgrade No