Salesforce vs HubSpot CRM
CRM pricing comparison · 2026
Salesforce pricing ranges from $0–$550/user/month, while HubSpot CRM ranges from $0–$150/user/month. HubSpot CRM is typically 40% more affordable, though your actual cost depends on tier and team size.
VS
Salesforce and HubSpot CRM both operate in the crm category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Salesforce | HubSpot CRM |
|---|---|---|
| Free Suite | Free /month | Free /user/month |
| Starter Suite | $25 /user/month | $20 /seat/month |
| Pro Suite | $100 /user/month | $100 /seat/month |
| Enterprise | $175 /user/month | $150 /seat/month |
| Unlimited | $350 /user/month | — |
| Agentforce 1 Sales | $550 /user/month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Salesforce
5 scenarios$7,100 Year 1 ($1,500 licenses + $5,000 implementation + $600 training)
Small Business (5 users, Starter Suite)
$140,000 Year 1 ($84,000 licenses + $50,000 implementation + $6,000 training)
Mid-Market Team (40 users, Enterprise)
$789,000 Year 1 ($504,000 licenses + $200,000 implementation + $85,000 dedicated admin)
Enterprise Deployment (120 users, Unlimited)
HubSpot CRM
6 scenarios$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
Market Intelligence
Salesforce
- Median annual cost
- $74,700
- Average negotiated discount
- 13%
- Based on
- 2216 deals
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Contract Terms
| Term | Salesforce | HubSpot CRM |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | 30+ days before renewal required for changes | Must provide notice before annual renewal; difficult to cancel mid-contract |
| Minimum commitment | Typically 12 months minimum; multi-year terms common | 1 year |
| Can downgrade | No | No |