Zoho CRM vs HubSpot CRM
CRM pricing comparison · 2026
Zoho CRM pricing ranges from $0–$52/user/month, while HubSpot CRM ranges from $0–$150/user/month. Zoho CRM is typically 62% more affordable, though your actual cost depends on tier and team size.
Zoho CRM and HubSpot CRM are both leading crm platforms, but they target different user needs and price points. Zoho CRM offers a free tier and paid plans from $23/user/month, while HubSpot CRM provides a free option with paid tiers from $90/user/month.
Zoho CRM is best for teams seeking comprehensive features, while HubSpot CRM excels for businesses prioritizing ease of use. Both platforms offer robust features, but their pricing structures and target markets differ significantly.
Plan-by-Plan Pricing
| Plan | Zoho CRM | HubSpot CRM |
|---|---|---|
| Free | Free /user/month | Free /user/month |
| Standard | $14 /user/month | $20 /seat/month |
| Professional | $23 /user/month | $100 /seat/month |
| Enterprise | $40 /user/month | $150 /seat/month |
| Ultimate | $52 /user/month | — |
| Team Users | $9 /team_user/month | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Zoho CRM
2 scenariosHubSpot CRM
6 scenariosMarket Intelligence
Zoho CRM
- Median annual cost
- $540
- Based on
- 125 deals
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Our Verdict
Choose Zoho CRM if you need comprehensive features and customization.
Choose HubSpot CRM if ease of use and quick setup are priorities. While pricier, it provides stronger features for enterprise needs.
Frequently Asked Questions
01 Which is cheaper, Zoho CRM or HubSpot CRM?
Zoho CRM and HubSpot CRM both start at $0/user/month, For mid-tier plans, Zoho CRM costs around $23/user/month compared to HubSpot CRM's $90/user/month.
02 Does Zoho CRM or HubSpot CRM have a free tier?
Both Zoho CRM and HubSpot CRM offer free tiers. Zoho CRM's free plan includes Lead & contact management, while HubSpot CRM provides Contact management. Both are suitable for small teams testing the platform.
03 How much do Zoho CRM and HubSpot CRM cost for enterprise?
Zoho CRM's top tier (Ultimate) costs $65/user/month, while HubSpot CRM's highest plan (Enterprise) is $150/user/month. Zoho CRM is $85 cheaper per month at the enterprise level.