HubSpot CRM vs Zoho CRM
CRM pricing comparison · 2026
HubSpot CRM pricing ranges from $0–$150/user/month, while Zoho CRM ranges from $0–$52/user/month. Zoho CRM is typically 62% more affordable, though your actual cost depends on tier and team size.
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HubSpot CRM and Zoho CRM both operate in the crm category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | HubSpot CRM | Zoho CRM |
|---|---|---|
| Free | Free /user/month | Free /user/month |
| Starter | $20 /seat/month | $14 /user/month |
| Professional | $100 /seat/month | $23 /user/month |
| Enterprise | $150 /seat/month | $40 /user/month |
| Ultimate | — | $52 /user/month |
| Team Users | — | $9 /team_user/month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
HubSpot CRM
6 scenarios$10,500 Year 1 ($6,000 licenses + $1,500 onboarding + $3,000 integrations)
Small Team (5 users, Professional)
$54,300 Year 1 ($30,000 Sales Hub + $10,800 Marketing Hub + $1,500 onboarding + $12,000 implementation)
Mid-Market (25 users, Professional)
$121,500 Year 1 ($90,000 Sales Hub + $18,000 Marketing Hub + $3,500 onboarding + $10,000 implementation)
Enterprise (50 users, Enterprise)
Zoho CRM
2 scenarios$230/month ($2,760/year)
10-Person Sales Team
$1,200/month ($14,400/year including 20% support premium)
25-Person Enterprise Team
Market Intelligence
HubSpot CRM
- Median annual cost
- $26,275
- Average negotiated discount
- 18%
- Based on
- 804 deals
Zoho CRM
- Median annual cost
- $540
- Based on
- 125 deals