ZoomInfo vs Clari
AI Sales Tools pricing comparison · 2026
ZoomInfo pricing ranges from $0–$45000/per year, while Clari ranges from $60–$160/user/month. Clari is typically 100% more affordable, though your actual cost depends on tier and team size.
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ZoomInfo and Clari both operate in the ai sales tools category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | ZoomInfo | Clari |
|---|---|---|
| ZoomInfo Lite (Free) | Free /per year | $120 /month |
| Professional | Custom | $60 /month |
| Advanced | Custom | $90 /month |
| Elite | Custom | $160 /month |
| Free Trial (48 Hours) | Free /trial | $100 /month |
| Business Plan (Full Platform) | — | Custom |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
ZoomInfo
9 scenarios$0/month (free tier with basic features)
Solo / Getting Started
Around $24,995/per year on the most popular plan
Typical Usage
Around $24,995/per year on the most popular plan
Typical Usage
Clari
4 scenarios$60/month
Starter Setup
$100/month
Growing Business
Custom pricing — typically negotiated annually, contact sales for quote
Enterprise (100+ users)
Market Intelligence
ZoomInfo
- Median annual cost
- $18,000 0 0
Clari
- Median annual cost
- $500
- Based on
- 7 deals
Contract Terms
| Term | ZoomInfo | Clari |
|---|---|---|
| Auto-renewal | Yes | — |
| Cancellation | End of contract term | — |
| Minimum commitment | 1 year | $25,000 annual minimum spend |
| Price escalation | 30-42% annual increases common at renewal without prior warning | — |
| Can downgrade | No | — |