Sales Engagement Pricing Benchmarks 2026: 8 Products Compared
Quick Answer

Sales Engagement pricing across 8 tracked products: entry-tier median $42, top-tier median $109. Cheapest: Apollo. Most premium: Reply.io. Updated April 2026.

Last updated: April 24, 2026

Market Median (8 products)

Sales Engagement pricing varies across per-seat, per-usage, and enterprise-quoted tiers. Published list prices on vendor pricing pages form the basis of this benchmark; negotiated deals typically land 15-40% below list for teams over 20 seats.

Entry-tier median is $42, top-tier median $109. Negotiated enterprise deals typically land 15-40% below list.

Per-Product Pricing

Product Entry Median Top Unit
Apollo $0 $60 $119 month
Cargo $0 $1,190 $3,000 month
Groove $100 $100 $100 month
Kixie $35 $65 $95 month
Lemlist $69 $84 $99 month
Mailshake $29 $64 $99 month
Reply.io $49 $274 $500 month
ZoomInfo SalesOS $14,995 $25,000 $50,000 month

What this table shows

Low is the entry-tier price (often a free or starter plan). Median is the middle price across published tiers. High is the top published tier — enterprise contracts with negotiated discounts usually land 15-40% below the published high.

Frequently Asked Questions

01 What do sales engagement actually cost?

Across 8 tracked products, the entry-tier median is $42 and the top-tier median is $109. Individual products vary significantly — see the per-product table above.

02 Which sales engagement is cheapest?

Apollo has the lowest entry-tier price in our tracked set.

03 Which sales engagement is most premium?

Reply.io has the highest top-tier list price among tracked products.

04 How accurate is this pricing data?

Prices are sourced from vendor pricing pages and automatically re-checked. Any tier marked 'custom' has no public list price; negotiated deals aren't shown here.