Price checkPer seat
FreeFreeBasic$49/user/moProfessional$79/user/mo
See all 4 plans
Quick Answer
Last verified:
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Apollo costs Free to $119 per user/month as of April 2026, with 4 plans available including a free tier. Plans: Free (free), Basic at $49/user/month, Professional at $79/user/month, and Organization at $119/user/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Apollo offers 4 pricing tiers: Free, Basic, Professional, Organization. A free plan is available. Paid plans include Basic at $49/user/month, Professional at $79/user/month, Organization at $119/user/month. The Basic plan is sales teams scaling outreach.

Compared to other sales engagement software, Apollo is positioned at the mid-market price point.

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Last verified: | Sources: 3 pricing pages and reviews

How much does Apollo cost?

Apollo offers a free plan with 3 paid tiers from $49 to $119/undefined. Plans include Free (free), Basic at $49/undefined, Professional at $79/undefined, Organization at $119/undefined.

Apollo Pricing Overview

Apollo has 4 pricing plans, including a free tier. Paid plans range from $0 to $119/undefined. The Free plan is free and is best for individual prospecting. The Basic plan costs $49/undefined, best for sales teams scaling outreach. The Professional plan costs $79/undefined, best for sales teams with complex processes. The Organization plan costs $119/undefined, best for enterprise sales teams.

This pricing was last verified in April 4, 2026 from 3 independent sources.

See Apollo Plans

Apollo pricing starts at $49/mo.

How Apollo Pricing Compares

Compare Apollo pricing against top alternatives in Sales Engagement.

Groove $100.0-$100.0/user/month View pricing → Lemlist $69-$99/user/month View pricing → Mailshake $29-$99/user/month View pricing →

All Apollo Plans & Pricing

Plan Monthly Annual Best For
Free credits: 900/yearsequences: 2 Free Free Individual prospecting
Basic credits: 30000/year $49 /user/month $588 /user/year Sales teams scaling outreach
Professional credits: 48000/year $79 /user/month $948 /user/year Sales teams with complex processes
Organization credits: 72000/yearminimumUsers: 3 $119 /user/month $1428 /user/year Enterprise sales teams
View all features by plan

Free

  • 900 credits/year (granted monthly)
  • AI Assistant (5 chat limit)
  • AI Research
  • 2 Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Basic Filters

Basic

  • 30,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 3 Meetings Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • US Dialer (credits apply)

Professional

  • 48,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 6 Meetings Events
  • 6 Intent Topics & Intent Filters
  • Projects (Beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (4,000 mins)
  • Analytics & Pre-built Reports
  • US Dialer (credits apply)

Organization

  • 72,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • Unlimited Meeting Events
  • 12 Intent Topics & Intent Filters
  • Projects (Beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (8,000 mins)
  • Analytics & Pre-built Reports
  • Customizable Reports & Dashboards
  • Advanced Security Configurations
  • Single Sign-on (SSO)
  • Use your own LLM API key
  • US Dialer (credits apply)
See Apollo Plans

Compare Apollo vs Alternatives

Before committing to Apollo, compare pricing with these 3 alternatives in the same category.

VSGroove
From $100.0/user/month

General users

Compare pricing
VSLemlist
From $69/user/month

Growing teams focused on email outreach

Compare pricing
VSMailshake
From $29/user/month

Businesses starting an outreach program

Compare pricing

All Apollo alternatives & migration guides

What Companies Actually Pay for Apollo

Review scores

How Apollo Pricing Compares

Software Starting Price Top Price
Apollo Free $119/undefined
Groove $100/user/month $100/user/month
Kixie $35/user/month $95/user/month
Lemlist $69/user/month $99/user/month
Mailshake $29/user/month $99/user/month
Reply.io $49/user/month $500/user/month

Detailed pricing comparisons:

Browse all Sales Engagement pricing →

Apollo Contract Terms

Apollo contracts do not auto-renew. Changes require advance notice. These terms are sourced from verified buyer experiences.

Contract Terms

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