Price checkMonthly
FreeFreeBasic$49/moProfessional$79/mo
See all 4 plans

All Apollo Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Free

  • 900 credits/year (granted monthly)
  • AI Assistant (5 chat limit)
  • AI Research
  • 2 Sequences
  • Prospecting, Gmail & Salesforce Extensions
  • Basic Filters

Basic

  • 30,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 3 Meetings Events
  • 6 Intent Topics & Intent Filters
  • CSV, CRM & API Data Enrichment
  • Domain & Mailbox Purchasing
  • US Dialer (credits apply)

Professional

  • 48,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • 6 Meetings Events
  • 6 Intent Topics & Intent Filters
  • Projects (Beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (4,000 mins)
  • Analytics & Pre-built Reports
  • US Dialer (credits apply)

Organization

  • 72,000 credits/year (granted upfront)
  • AI Assistant
  • AI Research & AI Lead Scoring
  • Unlimited Sequences & A/Z Testing
  • Deliverability Suite & Email Warmup
  • Advanced Filters
  • CRM Integrations
  • Waterfall Enrichment
  • Unlimited Meeting Events
  • 12 Intent Topics & Intent Filters
  • Projects (Beta)
  • Unlimited Gmail & Microsoft Mailboxes
  • Automated Workflows
  • Call Recordings & AI Insights (8,000 mins)
  • Analytics & Pre-built Reports
  • Customizable Reports & Dashboards
  • Advanced Security Configurations
  • Single Sign-on (SSO)
  • Use your own LLM API key
  • US Dialer (credits apply)
Try Apollo Free
Compare Apollo with alternativesAdjust seats, lock a tier, add up to 2 more products side-by-side. Shareable URL.
Cost calculator

What does Apollo actually cost you?

Drag the slider. Pick a tier. Your projected spend updates as you go.

Tier
Billing
Your projected cost$1.2Kper month · $49/unit × 25units
Year 1 license$15K12 months at this rate
At a glance

List price by tier (annualized, per unit)

Per-unit list price across Apollo's plans, annualized. Custom-priced tiers show a hatched bar.

FreeCustom
Basic$588/yr
Professional$948/yr
Organization$1.4K/yr
Real-world benchmark

Buyers actually pay a median of $239/yr for Apollo contracts (Vendr deal flow, n=37). That's a contract total — the more seats, the more leverage to negotiate down.

Quick Answer
Last verified:
High confidence

Apollo costs Free to $119 per month as of July 2026, with 4 plans available including a free tier. Plans: Free (free), Basic at $49/month, Professional at $79/month, and Organization at $119/month. The median contract is $239/year based on 37 verified purchases.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Apollo offers 4 pricing tiers: Free, Basic, Professional, Organization. A free plan is available. Paid plans include Basic at $49/user/month, Professional at $79/user/month, Organization at $119/user/month. The Basic plan is sales teams scaling outreach.

Compared to other sales engagement software, Apollo is positioned at the mid-market price point.

  • Median contract: $239/yr from 37 purchases Thin data
  • 8 documented hidden costs beyond list price
  • Contracts auto-renew — at least 30 to 60 days before the renewal date
  • G2 rating: 4.7/5 from 9,645 reviews
Last verified: | Sources: 3 pricing pages and reviews

How much does Apollo cost?

Apollo offers a free plan with 3 paid tiers from $49 to $119/month. Plans include Free (free), Basic at $49/month, Professional at $79/month, Organization at $119/month.

Apollo Pricing Overview

Apollo has 4 pricing plans, including a free tier. Paid plans range from $0 to $119/month. The Free plan is free and is best for individual prospecting. The Basic plan costs $49/month, best for sales teams scaling outreach. The Professional plan costs $79/month, best for sales teams with complex processes. The Organization plan costs $119/month, best for enterprise sales teams.

Apollo contracts auto-renew, requiring at least 30 to 60 days before the renewal date notice to cancel.

The median Apollo customer pays $239/year based on 37 verified purchases.

There are at least 8 documented hidden costs beyond Apollo's list price, including implementation, training, and add-on fees.

This pricing was last verified in June 3, 2026 from 3 independent sources.

Try Apollo Free

Apollo pricing starts at $49/mo.

How Apollo Pricing Compares

Compare Apollo pricing against top alternatives in Sales Engagement.

Groove $100.0-$100.0/user/month Compare → Lemlist $69-$99/user/month Compare → Mailshake $29-$99/user/month Compare →

Compare Apollo vs Alternatives

Before committing to Apollo, compare pricing with these 3 alternatives in the same category.

VSGroove
From $100.0/user/month

General users

Full comparison
VSLemlist
From $69/user/month

Growing teams focused on email outreach

Full comparison
VSMailshake
From $29/user/month

Businesses starting an outreach program

Full comparison

All Apollo alternatives & migration guides

What Companies Actually Pay for Apollo

The median Apollo buyer pays $239/year based on 37 verified purchase transactions.

What companies actually pay $239/yr Median across 37 community cost mentions Thin data
Review scores
TrustRadius 8.5/10 (1,486)
Trustpilot 2.9/5 (1,049)
G2 4.7/5 (9,645)

Score gap reflects platform demographics — G2 surveys verified business users; Trustpilot is open to all, skewing toward support complaints.

Top pricing complaints
Inaccurate or outdated dataSteep learning curveMissing or limited featuresGlitches with the parallel dialer
Source: Community cost mentions (Reddit, Hacker News) — aggregated from 37 distinct user reports. Indicative only — not contract-grade data.

How Apollo Pricing Compares

Software Starting Price Top Price
Apollo Free $119/month
Cargo Free $3000/month
Groove Custom Custom
Kixie Custom Custom
Lemlist $69/user/month $109/user/month
Mailshake $29/user/month $99/user/month

Detailed pricing comparisons:

Browse all Sales Engagement pricing →

8 Apollo Hidden Costs Beyond the List Price

Beyond the listed price, Apollo has at least 8 documented hidden costs that can significantly increase total cost of ownership.

Watch for 8 hidden costs
  • Per-Seat Multiplier $18,000-$48,000 annually
    high 1 source
    industry "A 10-person team on the Professional plan could incur a minimum of $9,480/year, potentially rising to $18,000-$48,000 annually with overages and verification tools"
  • Credit Expiration and Non-Rollover
    medium 1 source
    industry "Unused credits are forfeited at the end of each billing period, leading to wasted spend if usage fluctuates"
  • Overage Credit Costs $0.03-$0.05 per credit
    high 1 source
    industry "Overage credits typically cost $0.20 each with a 250-credit minimum purchase"
  • API Access and Additional Credits $200-$400/month
    medium 1 source
    industry "API Access and Additional Credits While API access is a key feature of the Professional plan, using it at scale for bulk operations often necessitates buying additional credit packs, which can add $200-$400/month on top of seat costs"
  • Non-Gmail Email Integration
    low 1 source
    industry "Non-Gmail Email Integration Users of Microsoft and other email providers require a paid plan, as the free plan is limited to Gmail integration"
  • Deliverability Management and Data Quality $50-$200/month
    high 1 source
    industry "Deliverability Management and Data Quality Apollo's data accuracy is reported to hover around 65-80% by users, with email bounce rates between 15-25%"
  • Dialer Minutes Caps
    medium 1 source
    industry "Even on the highest standard plan ($119/month), international dialing minutes are limited, potentially leading to unexpected costs for teams with heavy international calling"
  • Operational Inefficiencies $12.9 million annually
    critical 1 source
    industry "Operational Inefficiencies While CRM integration is available, its depth may not be sufficient for fast-scaling teams, leading to operational inefficiencies and additional manual work"
Tip

Ask your Apollo sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 4 independent sources
industry TrustRadius Enterprise reviews Trustpilot Consumer reviews G2 B2B reviews
Key claims include inline source attribution. Data verified against multiple independent sources. 10 source citations total.

Apollo Contract Terms

Apollo contracts auto-renew. Changes require at least 30 to 60 days before the renewal date. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice at least 30 to 60 days before the renewal date
Minimum Commitment Annual plans lock users into a commitment, and seat reductions are generally not allowed mid-term.
Based on 1 verified source

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