All Reply.io Plans & Pricing

Plan Monthly Annual Best For
View all features by plan (compare side-by-side)

Multichannel

  • All Email Volume features
  • LinkedIn and call step automation
  • Multiple mailbox support
  • Data credits for contact enrichment
  • AI-assisted sequence building

Email Volume

  • Email sequences and automation
  • Email sending and open tracking
  • Basic analytics and reporting
  • Reply detection and follow-up triggers

Hire Jason AI SDR

  • All Multichannel features
  • AI sales development representative
  • Automated prospect research and targeting
  • AI-generated personalized messaging
  • Advanced workflow automation
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Tier
Billing
Your projected cost$4.0Kper month · $159/seat × 25seats
Year 1 license$48K12 months at this rate
At a glance

List price by tier (annualized, per seat)

Per-seat list price across Reply.io's plans, annualized. Custom-priced tiers show a hatched bar.

Multichannel$1.1K/yr
Email Volume$588/yr
Hire Jason AI SDR$6.0K/yr
Quick Answer
Last verified:
Medium confidence

Reply.io pricing: Multichannel $89/user/mo, Email Volume $159/mo, Hire Jason AI SDR $500/mo. Plans: Multichannel at $89/user/month (billed annually), Email Volume at $159/month, and Hire Jason AI SDR at $500/month. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Explore Reply.io

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

Reply.io offers 3 pricing tiers: Multichannel, Email Volume, Hire Jason AI SDR. Paid plans include Multichannel at $89/user/month (billed annually), Email Volume at $159/month, Hire Jason AI SDR at $500/month. The Email Volume plan is solo reps and small teams focused on email-only outreach.

Compared to other sales engagement software, Reply.io is positioned at the premium price point.

  • 13 documented hidden costs beyond list price
  • Contracts auto-renew — Must use the explicit term 'non-renewal' in writing; general cancellation requests or statements about discontinuing use are not honored

How much does Reply.io cost?

Reply.io plans start at $89/user/mo. Plans include Multichannel at $89/user/month (billed annually), Email Volume at $159/month, Hire Jason AI SDR at $500/month.

Reply.io Pricing Overview

Reply.io pricing: Multichannel $89/user/mo, Email Volume $159/mo, Hire Jason AI SDR $500/mo. The Multichannel plan costs $89/user/month (billed annually), best for sales teams running outreach across email, linkedin, and calls. The Email Volume plan costs $159/month, best for solo reps and small teams focused on email-only outreach. The Hire Jason AI SDR plan costs $500/month, best for teams that want ai-driven prospecting and outreach automation.

Reply.io contracts auto-renew, with a 1 year (annual contracts strongly pushed by sales team) minimum commitment.

There are at least 13 documented hidden costs beyond Reply.io's list price, including implementation, training, and add-on fees.

This pricing was last verified in November 5, 2026 from 1 independent source.

Reply.io pricing runs from $49 to $166 per user/month (billed annually) as of 2026, across four plans: Email Volume, Multichannel, AI SDR, and Agency.

All plans are priced on an annual billing basis. Reply.io also offers a 14-day trial, though users report that sending limits during the trial restrict a full evaluation of the platform.

How Reply.io Pricing Compares

Compare Reply.io pricing against top alternatives in Sales Engagement.

Compare Reply.io vs Alternatives

Before committing to Reply.io, compare pricing with these 3 alternatives in the same category.

All Reply.io alternatives & migration guides

What Companies Actually Pay for Reply.io

Review scores
Trustpilot 4.72out of 5 (25)
Third-party review aggregates, as of Oct 2026
Top pricing complaints
Free trial is misleading — users report being unable to properly evaluate the platform without paying upfront, and refunds are reportedly denied after the first chargeHubSpot integration is not natively bi-directional, causing slow syncing and data inconsistencies between platformsTechnical support can be slow and insufficient for complex integration-related issues

How Reply.io Pricing Compares

Software Starting Price Top Price
Reply.io $89/user/month $500/user/month
Apollo Free $119/user/month
Cargo Free $3000/month
Groove Custom Custom
Kixie Custom Custom
Lemlist $69/month $109/month

13 Reply.io Hidden Costs Beyond the List Price

Beyond the listed price, Reply.io has at least 13 documented hidden costs that can significantly increase total cost of ownership.

Watch for 13 hidden costs
  • Mailtoaster Email Warm-Up Not Included — Sold Separately $29/month
    high 3 sources
    Trustpilot “Reply.io don't warm up your domains or emails. You have to sign up to a different service called Mailtoaster - a separate company guess what? Yup, it's owned by the same person - Oleg Campbell.”
    Trustpilot “Discovered during the trial that Reply.io don't warm up your domains or emails. You have to sign up to a different service called Mailtoaster - a separate company guess what? Yup, it's owned by the same person - Oleg Campbell.”
    Trustpilot “The only thing this software could do right was keep my inboxes warm in mailtoaster.”
  • Base Plan Contact/Email Sending Limit (50/month) 15-30% of license costs
    critical 2 sources
    Trustpilot “The plan only included 50 contacts/emails per month, which is completely inadequate for any serious prospecting and far from the value implied at sign-up.”
    official “Base plans include only ~50 contacts/emails per month — inadequate for real prospecting without add-on purchases”
  • Multichannel Features Locked Behind Paid Plan — No Free Trial $40/user/month
    high 2 sources
    Trustpilot “The Multichannel functionality—which is one of the main reasons anyone would consider this platform—is not available as a trial or add-on. It is bundled into the Multichannel plan, meaning the only way to “try” it is by paying.”
    Trustpilot “Reply.io advertises a “free trial” that is fundamentally misleading. In reality, you cannot properly evaluate the product unless you pay upfront.”
  • Unauthorized LinkedIn Add-on Charges 5-15% of license costs
    high 2 sources
    Trustpilot “We were charged without our prior approval, and there was no reminder or notification that an invoice had been generated or that a payment was scheduled.”
    Trustpilot “we were billed for a LinkedIn subscription that we never signed up for, which feels deceptive and completely unacceptable.”
  • Annual Contract Lock-in with Strict No-Refund Policy $588-$1,992 (source dated Jun 2025)
    high 3 sources
    Trustpilot “they'll probably convince you to purchase their annual contract because they know if you were going to pay monthly their churn would be so high they'd be out of business.”
    Trustpilot “they renewed our annual subscription as we didn't use the specific term 'non-renewal' despite an email thread highlight we no longer used the software and didn't want any more payments to be made.”
    Trustpilot “Reply.io is charging my credit cards after 2 years of cancellation. This is a fraudulent foreign company. Be careful with your credit cards.”
  • Free Trial Requires Upfront Payment to Properly Evaluate $49-$89
    medium 1 source
    Trustpilot “🚨 SCAM ALERT 🚨 They advertise a "free trial" that is nothing but a trap. You cannot properly test the software unless you pay upfront. I paid only to evaluate it, used ZERO credits, and requ... See more”
  • Non-Native HubSpot Integration — Slow Sync and Workarounds Required 5-15% of license costs
    medium 1 source
    Trustpilot “Reply.io is great as a stand alone but shitty when its integrated with a database like Hubspot because its not a native bi-directional integration, it takes time. Their tech support is lacking and tak... See more”
  • Multichannel Features Require Purchasing the Multichannel Plan to Evaluate $89/month
    high 2 sources
    Trustpilot “Reply.io advertises a "free trial" that is fundamentally misleading. In reality, you cannot properly evaluate the product unless you pay upfront.”
    Trustpilot “I paid only to evaluate it, used ZERO credits, and requested a refund shortly after.”
  • Aggressive Auto-Renewal Requiring Exact 'Non-Renewal' Language to Cancel $588-$1,992 (source dated Jun 2025)
    critical 3 sources
    Trustpilot “they renewed our annual subscription as we didn't use the specific term 'non-renewal' despite an email thread highlight we no longer used the software and didn't want any more payments to be made.”
    Trustpilot “Reply.io is charging my credit cards after 2 years of cancellation. This is a fraudulent foreign company. Be careful with your credit cards.”
    Trustpilot “they'll probably convince you to purchase their annual contract because they know if you were going to pay monthly their churn would be so high they'd be out of business.”
  • Email Warm-Up Tool (Mailtoaster) Not Included in Any Plan $29/month
    medium 1 source
    official “Email warm-up (Mailtoaster) is not included in any plan and requires a separate ~$29/month subscription” Reported Oct 2026; current pricing is from $89/user/mo (verified Nov 5, 2026).
  • No-Refund Policy — Free Trial Requires Paid Plan to Evaluate Properly $49-$89
    high 1 source
    Trustpilot “🚨 SCAM ALERT 🚨 They advertise a "free trial" that is nothing but a trap. You cannot properly test the software unless you pay upfront. I paid only to evaluate it, used ZERO credits, and requ...”
  • HubSpot Integration Is Not Natively Bi-Directional 5-15% of license costs
    medium 1 source
    Trustpilot “Reply.io is great as a stand alone but shitty when its integrated with a database like Hubspot because its not a native bi-directional integration, it takes time. Their tech support is lacking and tak...”
  • Multichannel Features (LinkedIn, WhatsApp, Calls) Locked Behind $89/Month Plan $40/user/month
    medium 1 source
    official “Multichannel features (LinkedIn, WhatsApp, calls) not accessible without purchasing the Multichannel plan”
Tip

Ask your Reply.io sales rep about these costs upfront. Getting them in writing before signing can save you from surprise charges later.

Full hidden costs breakdown →

Intelligence sourced from 3 independent sources
Trustpilot Consumer reviews official Reddit User discussions
Key claims include inline source attribution. Data verified against multiple independent sources. 43 source citations total.

Reply.io Contract Terms

Reply.io contracts auto-renew. Changes require Must use the explicit term 'non-renewal' in writing; general cancellation requests or statements about discontinuing use are not honored. These terms are sourced from verified buyer experiences.

Contract Terms
Auto-Renewal Yes
Cancellation Notice Must use the explicit term 'non-renewal' in writing; general cancellation requests or statements about discontinuing use are not honored
Minimum Commitment 1 year (annual contracts strongly pushed by sales team)
Mid-Term Downgrade Not allowed
Payment Terms Annual upfront
Price Escalation No published escalation schedule; users report unexpected charges including unauthorized add-ons appearing on invoices
Note

No information available on downgrade policy from source data

Based on 3 verified sources

How to Negotiate Reply.io Pricing

Reply.io contracts are negotiable. These 17 tactics are sourced from real buyer experiences and procurement specialists.

Negotiation Playbook 17 tactics
Start with Email Volume high success

If your team primarily uses email outreach, start with the $49/user/month Email Volume plan rather than jumping to Multichannel. Only upgrade when you have evidence that LinkedIn or phone sequences will improve conversion rates.

Reddit discussions comparing Reply.io plans
Start Monthly, Resist Annual Upsell high success

Reply.io sales reps aggressively push annual contracts. Begin on a monthly plan to fully evaluate the platform before committing. The strict no-refund policy means any dissatisfaction after paying annually results in a complete loss of remaining months.

Trustpilot reviews
Use 'Non-Renewal' Explicitly When Cancelling high success

When cancelling, explicitly write the phrase 'non-renewal' and request a written acknowledgment from Reply.io. General statements about discontinuing use or stopping payments are not accepted. Document all cancellation communications via email with timestamps.

trustpilot
Factor Mailtoaster Into Your Total Cost Comparison high success

Budget approximately $29/month for Mailtoaster email warm-up when comparing Reply.io against competitors. The effective entry price for a production-ready setup is approximately $78/month (Email Volume $49 + Mailtoaster $29), not $49/month as advertised.

trustpilot
Negotiate Annual Contracts for Team Discounts medium success

Contact Reply.io sales for teams of 5+ users to negotiate volume discounts. Annual commitments for larger teams can yield 10-20% savings over monthly billing.

Reply.io pricing page offers custom quotes for larger teams
Evaluate AI SDR vs Additional Seats medium success

At $500/month, the AI SDR plan costs the same as roughly 5.6 Email Volume seats. Compare the output of the AI SDR against hiring additional human SDRs to determine which delivers better ROI for your pipeline.

Cost comparison analysis of Reply.io plans
Negotiate Contact Volume Allowance Before Signing medium success

The base Email Volume plan ($49/month) reportedly includes only 50 contacts/emails per month. Before signing, get the exact contact allowance and per-contact overage cost in writing. Request a higher baseline contact limit as a condition of signing an annual deal.

Trustpilot reviews
Require Written Consent Clause for Any Add-on Charges medium success

Users report unauthorized LinkedIn subscription charges appearing on invoices without consent. Before signing, negotiate a contractual clause requiring explicit written approval before any new line items or add-ons are billed.

Trustpilot reviews
Leverage Competitor Alternatives During Evaluation medium success

Reviewers frequently cite Instantly.ai as a simpler, lower-cost alternative. Mentioning you are actively evaluating Instantly or Lemlist during negotiation may unlock a trial extension, contact limit increase, or introductory discount to win the deal.

Trustpilot reviews
Insist on Monthly Billing Before Committing Annually medium success

Sales teams push hard for annual contracts upfront, but given the platform's high complaint rate and strict no-refund policy, insist on a monthly plan first to validate the platform works for your specific use case. Multiple users report regretting annual lock-in with no recourse once issues appeared.

trustpilot
Audit Your Invoice for Unauthorized Add-On Charges medium success

Carefully review your first invoice for LinkedIn subscription or other add-on charges you did not explicitly select. Users report being billed for add-ons without prior approval. Dispute any unauthorized charges immediately, in writing, and document the dispute thread.

trustpilot
Request Extended Trial Before Committing medium success

The standard 14-day trial is widely reported as insufficient for proper evaluation — particularly for multichannel features. Contact the sales team directly to request an extended trial period before purchasing, citing your team size and specific evaluation requirements. This avoids paying a non-refundable first charge to evaluate features.

Trustpilot review patterns
Use Existing Usage Data When Negotiating Plan Upgrades medium success

The largest per-user cost jump is between Email Volume ($49/month) and Multichannel ($89/month). If your team needs multichannel features, use your existing account history and usage data as leverage when upgrading — ask for a discounted rate on the Multichannel or AI SDR plan in exchange for a multi-month or annual commitment.

Tier structure analysis
Request Mailtoaster Bundled or Discounted low success

Email warm-up via Mailtoaster (owned by the same founder) is a de-facto required add-on not included in any plan. When negotiating, ask for Mailtoaster to be bundled into the package price or provided at a meaningful discount, since it is a prerequisite for effective deliverability.

Trustpilot reviews
Get Refund Policy in Writing Before Paying low success

Reply.io's default refund policy is a blanket refusal, even for service never used. Before paying — especially for annual plans — request a written commitment specifying refund conditions for genuine non-use scenarios, or negotiate a 30-day satisfaction window.

Trustpilot reviews
Request Multichannel Demo Access Before Purchasing to Evaluate low success

Push back on the requirement to purchase the Multichannel plan ($89/month) just to evaluate LinkedIn automation. Frame this as a pre-sales evaluation request to the sales team — some vendors extend demo or extended trial access rather than risk losing a deal entirely.

trustpilot
Factor Mailtoaster Add-On Into Contract Negotiations low success

Email warm-up via Mailtoaster (~$29/month) is a required add-on not included in any Reply.io plan. When negotiating annual contract pricing with sales, include this mandatory recurring cost in the total contract value discussion and request a bundle discount or credit to offset it.

Product tier data

Full negotiation guide →

Reply.io Price History

Pricing changes CostBench has tracked for Reply.io, verified across 3 snapshots going back to 2026Q1.

  1. Reply.io price decrease

    Highest tier decreased from $500 to $166/month

    -66.8%
  2. Reply.io AI SDR decrease

    AI SDR tier decreased from $500 to $139/month

    -72.2%
  3. Reply.io Agency decrease

    Agency tier decreased from $210 to $166/month

    -21%

Price decreased 10% over 0.6 years

Reply.io Pricing FAQ

01 What is the cheapest Reply.io plan?

The Email Volume plan is the lowest-cost option at $49/user/month (billed annually). It covers email sequences, sending, tracking, and reply detection — but does not include LinkedIn or phone automation, which require the Multichannel plan at $89/user/month.

02 Does Reply.io have a free plan?

Reply.io does not offer a permanent free plan. A 14-day free trial is available, though users have noted that sending volume is restricted during the trial period, which can limit how thoroughly the platform can be evaluated before purchasing.

03 What does the Multichannel plan include over Email Volume?

The Multichannel plan at $89/user/month adds LinkedIn automation, calling steps, and additional data credits on top of everything in the Email Volume plan. It's the minimum plan required for outreach sequences that go beyond email.

04 How does Reply.io pricing compare to alternatives?

Reply.io's Email Volume plan at $49/user/month sits in a competitive range for sales engagement tools. Comparable platforms like Outreach and Salesloft are generally higher-priced and aimed at enterprise teams, while tools like Instantly and Lemlist offer lower entry points but with more limited feature sets. Reply.io's $89/user/month Multichannel plan is a common comparison point for teams evaluating multi-channel sequencing options.

05 Is Reply.io's free trial actually free?

The 14-day trial is advertised as free, but multiple users report it is misleading. Multichannel features — LinkedIn automation and multi-channel sequences — are exclusively available on the paid Multichannel plan ($89/month) and cannot be evaluated without paying. If multichannel is your use case, you will need to purchase a plan to test it, and Reply.io's refund policy is a blanket refusal.

06 Does Reply.io include email warm-up?

No. Reply.io does not include email domain or inbox warm-up in any plan. Users must separately subscribe to Mailtoaster — a service owned by the same founder — at approximately $29/month. Without warm-up, cold email deliverability from new domains will be poor. This additional cost is not disclosed prominently at signup.

07 How do I cancel Reply.io without being auto-renewed?

Users report that vague cancellation requests are ignored. To avoid auto-renewal, you must use the explicit phrase 'non-renewal' in writing. Even then, at least one user reports being charged two years after cancellation. Document all cancellation communications and monitor your billing statements after cancelling.

08 How many contacts or emails does the base plan include?

At least one user reports the base paid plan included only 50 contacts/emails per month — inadequate for serious prospecting. Additional contacts cost extra. Confirm the exact contact and email sending limits before subscribing, and get the per-contact overage cost in writing.

09 How well does Reply.io integrate with HubSpot?

Integration with HubSpot is not native or fully bi-directional. At least one user describes it as slow and frustrating, noting it 'takes time' to sync and that complex problems are difficult to resolve through support. Teams relying heavily on HubSpot for CRM data should validate the integration thoroughly before committing.

10 How reliable is Reply.io's sending schedule?

Multiple users report unreliable sequence timing — emails and tasks executing at random intervals rather than the configured schedule. One reviewer noted sequences with tasks set 3 days apart would execute inconsistently, with some contacts receiving long delays between steps. This is a frequently cited complaint alongside general platform bugs.

11 What outreach channels does Reply.io support?

Reply.io supports multichannel outreach including email, LinkedIn automation, WhatsApp, and calls. Email-only automation is available on the Email Volume plan ($49/month). Multichannel sequences — combining LinkedIn, WhatsApp, calls, and email — require the Multichannel plan ($89/month) or higher.

12 How many contacts can I reach per month on the Email Volume plan?

The Email Volume plan ($49/month) reportedly includes only approximately 50 contacts/emails per month — described by users as 'completely inadequate for any serious prospecting.' Additional contacts cost extra. If your outreach volume exceeds 50 prospects per month, plan for significant add-on costs beyond the base plan price, or evaluate whether a higher-tier plan better fits your needs.

13 What do I need to write to properly cancel my Reply.io subscription?

You must use the explicit term 'non-renewal' when cancelling. General statements such as 'we no longer use the software' or 'please stop all payments' are not accepted as valid cancellation requests and have resulted in users being auto-renewed for full annual contracts. Always cancel in writing via email, use the phrase 'non-renewal,' and request written confirmation from Reply.io.

14 Is email warm-up included in Reply.io plans?

No. Email warm-up via Mailtoaster is not included in any Reply.io plan and must be purchased separately at approximately $29/month. This add-on is effectively required for maintaining inbox deliverability when running cold outreach campaigns.

15 What is Reply.io's refund policy?

Reply.io's no-refund policy applies from the first charge. Users who purchased a plan to evaluate the product and found it unsuitable have reported being denied refunds. It is important to thoroughly evaluate your requirements during the 14-day trial period before purchasing, as post-payment refunds are not typically granted.

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