Brand24 vs Later
Social Media Management pricing comparison · 2026
Brand24 costs $249–$1,499/mo, while Later costs $25–$110/mo. Later is typically 90% more affordable, though your actual cost depends on tier and team size.
Brand24
Brand24 is a social media monitoring and brand tracking platform that tracks mentions acro
verified 2d ago
$399
$839
Later
Later pricing starts at $25/month for the Starter plan, which provides core social media s
verified 2d ago
$399
$839
Recorded annual contract medians
Brand24
median is
$440
less than
Later
· different customer contracts; not a quote
Cheapest
$399
Spread
52%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Team
$4.2K/yr
year 1 license · flat plan price
Growth
$600/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$399/yr
Vendr · n=20
Median annual
$839/yr
Vendr · n=533
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
6 sourced facts
3 hidden-cost · Vendr median · 2 review platforms
Last verified
2d ago
Confidence
Medium confidence
Sources
4 sourced facts
2 contract · Vendr median · 1 review platform
Last verified
2d ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Brand24 and Later both operate in the social media management category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Brand24 | Later |
|---|---|---|
| Individual | $249 /month | $25 /month |
| Team | $349 /month | $50 /month |
| Pro | $499 /month | $110 /month |
| Business | $699 /month | — |
| Enterprise | Custom | — |
Market Intelligence
Brand24
- Median annual cost
- $399
- Based on
- 20 deals
Later
- Median annual cost
- $839
- Based on
- 533 deals
Contract Terms
| Term | Brand24 | Later |
|---|---|---|
| Auto-renewal | — | Yes |
| Cancellation | — | Subscriptions remain active until the end of the current billing cycle, with reports of missed free trial windows leading to full year charges. |
| Minimum commitment | — | Annual agreements are required for the influencer marketing platform's Essentials and Pro plans, and encouraged for social media management plans through discounts. |