Brand24 vs Iconosquare
Social Media Management pricing comparison · 2026
Brand24 costs $249–$1,499/mo, while Iconosquare has a free plan, then $13–$167/mo. Iconosquare is typically 86% more affordable, though your actual cost depends on tier and team size.
Brand24
Brand24 is a social media monitoring and brand tracking platform that tracks mentions acro
verified 2d ago
$399
$552
I
Iconosquare
Iconosquare is a social media management and analytics platform built around Instagram, Ti
verified 8d ago
$399
$552
Annual license estimate
Iconosquare
costs
$3.6K
less than
Brand24
· 25 seats where applicable
Cheapest
$552
Spread
87%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Team
$4.2K/yr
year 1 license · flat plan price
Launch
$552/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$399/yr
Vendr · n=20
No Vendr data
—
Not in Vendr's deal flow
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
6 sourced facts
3 hidden-cost · Vendr median · 2 review platforms
Last verified
2d ago
Confidence
Medium confidence
Sources
3 sourced facts
1 hidden-cost · 1 contract · 1 review platform
Last verified
1w ago
Confidence
High confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Iconosquare pricing
Affiliate partner — does not affect ranking.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Plan-by-Plan Pricing
| Plan | Brand24 | Iconosquare |
|---|---|---|
| Individual | $249 /month | Free /month |
| Team | $349 /month | $13 /month |
| Pro | $499 /month | $46 /month |
| Business | $699 /month | $95 /month |
| Enterprise | Custom | $167 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Brand24
3 scenarios$2,388/year ($199/month x 12)
Solo Brand Monitor (Individual plan, annual billing)
$4,788/year ($399/month x 12)
Marketing Team (Pro plan, annual billing)
$7,188/year ($599/month x 12)
Agency Multi-Brand (Business plan, annual billing)
Iconosquare
2 scenarios$396/year
Solo creator (1 user, Launch annual)
$828/year
Small agency (3 users, Scale annual)
Contract Terms
| Term | Brand24 | Iconosquare |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | Subscriptions can be canceled at any time; for refunds, requests are accepted within seven days of the anniversary date for monthly subscriptions and within thirty days for annual subscriptions, while enterprise bespoke packages require a minimum notice period of fifteen days before the anniversary date for termination. |
| Minimum commitment | — | — |