Brand24 vs Buffer
Social Media Management pricing comparison · 2026
Brand24 costs $249–$1,499/mo, while Buffer has a free plan, then $6–$12/mo. Buffer is typically 98% more affordable, though your actual cost depends on tier and team size.
Brand24
Brand24 is a social media monitoring and brand tracking platform that tracks mentions acro
verified 2d ago
$399
$549
Buffer
Buffer pricing starts at $0 for the Free plan, which covers basic social media scheduling,
verified 2d ago
$399
$549
Recorded annual contract medians
Brand24
median is
$150
less than
Buffer
· different customer contracts; not a quote
Cheapest
$399
Spread
27%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Team
$4.2K/yr
year 1 license · flat plan price
Team
$144/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
↓ Lowest median
Median annual
$399/yr
Vendr · n=20
Median annual
$549/yr
Vendr · n=157
REF · 01
Sources & confidence
Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.
Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources
6 sourced facts
3 hidden-cost · Vendr median · 2 review platforms
Last verified
2d ago
Confidence
Medium confidence
Sources
3 sourced facts
1 hidden-cost · 1 contract · Vendr median
Last verified
2d ago
Confidence
Medium confidence
REF · 02
Plans at a glance
Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.
Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 05
What users say
Aggregated, with sample sizes. We use whichever review platform has data.
User reviews
TrustRadius · Trustpilot · G2
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
License cost is computed from publicly listed plans (real math, list price × seats).
Median annual cost is from Vendr's deal flow when available — see source badges.
Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
VS
Brand24 and Buffer both operate in the social media management category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Brand24 | Buffer |
|---|---|---|
| Individual | $249 /month | Free /month |
| Team | $349 /month | $6 /month |
| Pro | $499 /month | $12 /month |
| Business | $699 /month | — |
| Enterprise | Custom | — |
Market Intelligence
Brand24
- Median annual cost
- $399
- Based on
- 20 deals
Buffer
- Median annual cost
- $549
- Based on
- 157 deals
Contract Terms
| Term | Brand24 | Buffer |
|---|---|---|
| Auto-renewal | — | — |
| Cancellation | — | at any time |
| Minimum commitment | — | — |