Brand24 vs Publer Pricing | Costbench
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Team size
25 seats

Brand24 vs Publer

Social Media Management pricing comparison · 2026

Brand24 costs $249–$1,499/mo, while Publer has a free plan, then $5–$10/mo. Publer is typically 98% more affordable, though your actual cost depends on tier and team size.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Brand24 pricing
Discount programs →
Affiliate partner — does not affect ranking.
Visit Publer pricing
Free plan limits → Discount programs →
Compare
2 products · Social Media Management
Side-by-side · live
Brand24
Brand24 is a social media monitoring and brand tracking platform that tracks mentions acro
verified 2d ago
$120 $399
View pricing →
P
Publer
Publer pricing starts at $0 on the Free plan, which covers up to 3 social accounts and bas
verified 3mo ago
$120 $399
View pricing →
Annual license estimate
Publer costs $4.1K less than Brand24 · 25 seats where applicable
Cheapest $120
Spread 97%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Team
$4.2K/yr
year 1 license · flat plan price
Business
$120/yr
year 1 license · flat plan price
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$399/yr
Vendr · n=20
No Vendr data
—
Not in Vendr's deal flow
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 6 sourced facts
3 hidden-cost · Vendr median · 2 review platforms
Last verified 2d ago
Confidence Medium confidence
Sources 15 sourced facts
11 hidden-cost · 1 contract · 3 review platforms
Last verified 3mo ago
Confidence Limited confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
2 documented
  • Platform Credit Exhaustion and Upsells
    10-30% of license costs
    1 source
  • Limited Features in Lower Tiers
    20-40% of license costs
    2 sources
5 documented
  • Per-Account Scaling
    $4/month or $7/month
    1 source
  • X/Twitter Access
    1 source
  • Analytics and AI Features
    1 source
  • Media Library and Bulk Scheduling
    1 source
  • Twitter/X Access Requires Additional Payment
    5-15% of license costs
    1 source
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
TrustRadius
6.3out of 5 (6)
Trustpilot
1out of 5 (2)
Best for
Solo entrepreneurs and freelancers tracking a single brand
Watch out
High pricing and forced upsells
TrustRadius
9.5out of 5 (16)
Trustpilot
3out of 5 (23)
G2
4.7out of 5 (513)
Best for
Individuals getting started solo on social media
Watch out
Free plan blocks all image and media uploads, making it unusable for visual platforms like Instagram
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Brand24 pricing
Discount programs →
Affiliate partner — does not affect ranking.
Visit Publer pricing
Free plan limits → Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Social Media Management

Brand24

$249–$1,499
/mo
5 plans
Full pricing breakdown →
VS
Social Media Management

Publer

Free plan; paid $5–$10
/mo
4 plans · Free tier
Full pricing breakdown →

Plan-by-Plan Pricing

Plan Brand24 Publer
Individual $249 /month Free /user/month
Team $349 /month $5 /month
Pro $499 /month $10 /month
Business $699 /month Custom
Enterprise Custom —

What Users Say

Brand24

Trustpilot
1out of 5 (2)
TrustRadius
6.3out of 10 (6)
Top complaints
  • High pricing and forced upsells
  • Overwhelming and difficult-to-navigate UI
  • Spotty customer support with slow response times

Publer

G2
4.7out of 5 (513)
Trustpilot
3out of 5 (23)
TrustRadius
9.5out of 10 (16)
Top complaints
  • Free plan blocks all image and media uploads, making it unusable for visual platforms like Instagram
  • Cancellation process requires two-step confirmation that is not clearly communicated, leading to continued unexpected charges
  • Customer support can be dismissive and unhelpful when handling technical issues from new users

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Brand24 2 hidden costs

high
Platform Credit Exhaustion and Upsells 10-30% of license costs
medium
Limited Features in Lower Tiers 20-40% of license costs
See all Brand24 hidden costs →

Publer 9 hidden costs

medium
Per-Account Scaling $4/month or $7/month
high
X/Twitter Access
medium
Analytics and AI Features
low
Media Library and Bulk Scheduling
high
Twitter/X Access Requires Additional Payment 5-15% of license costs
See all Publer hidden costs →

Contract Terms

Term Brand24 Publer
Auto-renewal — Yes
Cancellation — —
Minimum commitment — —

Continue researching

Brand24

Publer

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