How to Negotiate KnowBe4 Pricing in 2026
What's negotiable on your KnowBe4 contract — and what isn't
KnowBe4 costs $1.63 to $3.75 per per user/month as of July 2026, with 3 plans available. Plans: SAT Foundation at $2.4/per user/month, and SAT Advanced at $3.75/per user/month. Enterprise pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.
Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.
- Free tier: No free tier available
KnowBe4 offers 3 pricing tiers: SAT Foundation, SAT Advanced, Enterprise. Paid plans include SAT Foundation at $2.4/user/month, SAT Advanced at $3.75/user/month. The SAT Advanced plan is organizations needing advanced ai-driven training and compliance coverage (25-50 seats starting price).
KnowBe4 pricing negotiability depends on its billing model. KnowBe4 lists $1.63-$3.75/per user/month across 3 tiers (SAT Foundation, SAT Advanced, Enterprise). Best times to negotiate: quarter-ends (Mar, Jun, Sep, Dec). Verified from 1 sources by CostBench.
Negotiation Tactics
Leverage Competitor Quotes
Obtain quotes from competitors like Mimecast, Phin Security, or Curricula. Users report KnowBe4 will match competitor pricing when presented with alternative quotes.
Source: Reddit: 'I give them quotes from Fish Box and others and they match them so even for our 200 plus users we have never paid more than 2K a year.'
Purchase Through VAR/Reseller
Buy through a Value-Added Reseller instead of direct to get discounts off retail pricing. One user reported 17% discount with half the quantity of a direct buyer.
Source: Reddit: 'Purchase through a VAR and get at least some discount off retail. We're gettin about a 17% discount with half the qty you have.'
Multi-Year Commitment
Sign 3-year contracts instead of annual to reduce per-user costs. Reported pricing of $13/user for 3-year vs higher annual rates.
Source: Reddit: 'They will drive that down a bit if you sign up for 3 years and we were quoted $13/user for the 3 year term.'
Nonprofit Status
Nonprofits can access special pricing tiers - users report getting Gold-tier features at Silver-tier pricing.
Source: Reddit: 'Knowbe4 has non-profit pricing. We're getting "gold" for "silver" pricing something around $16.80/user/year'
End of Quarter Timing
Negotiate at end of quarter when sales teams have quotas to hit. More leverage for discounts during this period.
Source: Reddit: 'One great thing about a strong sales organization like kaseya is end of quarter you can bash them on pricing'
Best Times to Negotiate
Pro tip: The last week of each quarter has the best discounts. Sales teams are most motivated to close deals right before quotas reset.
Use These Alternatives as Leverage
Mentioning these alternatives during negotiation shows you've done your research and have real options:
AuditBoard
Alternative to KnowBe4 in the same category
Sprinto
Alternative to KnowBe4 in the same category
Thoropass
Alternative to KnowBe4 in the same category
What's Negotiable vs. Non-Negotiable
Usually Negotiable
| List price / per-user cost | High |
| Multi-year discount | High |
| Free months / extended trial | High |
| Premium support inclusion | Medium |
| Professional services fees | Medium |
| Payment terms (Net 60/90) | Medium |
| Price lock for renewals | Medium |
| Custom contract terms | Low |
Rarely Negotiable
- Core product features (available to all customers)
- Data security & compliance standards
- Basic SLA commitments
- Platform architecture or roadmap
Focus your negotiation energy on pricing, terms, and fees rather than trying to change core product features or compliance requirements.
Sample Negotiation Email
Subject: KnowBe4 Pricing Discussion - [Your Company Name] Hi [Sales Rep Name], We're evaluating KnowBe4 for [use case] and are impressed with the platform. We're ready to move forward, but need to align on pricing for our [X]-person team. Our budget for this category is $[amount], and we're comparing KnowBe4 with AuditBoard. Given our readiness to commit to a multi-year contract, I'd like to discuss: • Discount for [2-3] year commitment • Training credit inclusion • Fee waiver or credit • Price lock to prevent increases during contract term Can we schedule a call this week to finalize terms? Best, [Your Name]
Email Tips:
- Be specific: Mention exact user count and budget range
- Show alternatives: Name 1-2 competitors you're evaluating
- Bundle requests: Ask for multiple concessions at once
- Create urgency: Mention your timeline or decision deadline
Common Mistakes
- Accepting the first price offered
- Negotiating without competitive quotes
- Revealing your budget too early
- Signing at the beginning of a quarter
- Forgetting to negotiate renewal terms upfront
Frequently Asked Questions
01 Is KnowBe4 pricing negotiable?
Yes. KnowBe4 lists $1.63-$3.75/per user/month across 3 tiers (SAT Foundation, SAT Advanced, Enterprise). Leverage comes from deal size, contract length, and competing quotes.
02 When is the best time to negotiate with KnowBe4?
End of quarter (March, June, September, December) and especially end of fiscal year. Sales reps are motivated to hit quotas and more willing to offer discounts to close deals.
03 What discounts can I expect from KnowBe4?
We don't have verified KnowBe4-specific discount data yet, so we won't quote a number. KnowBe4 lists $1.63-$3.75/per user/month across 3 tiers (SAT Foundation, SAT Advanced, Enterprise). Actual discounts depend on deal size, commitment length, and timing.
04 Should I use a procurement team or negotiate directly?
For deals over $50K annually, consider involving procurement or a buying group. They have experience negotiating software contracts and may get better terms. For smaller deals, negotiating directly works well.
05 What if KnowBe4 says the price is non-negotiable?
This is often a starting position. Ask to speak with a manager, mention you're evaluating competitors, or wait until quarter-end. If truly non-negotiable, negotiate on other terms like payment terms, support, or contract length.
Want the Full Negotiation Playbook?
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