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Estimate

KnowBe4 costs $1.63 to $3.75 per per user/month as of May 2026. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available
Last verified: | Sources: 1 pricing pages and reviews
+70% above list price
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KnowBe4 true cost runs 70% above the listed $1.63-$3.75/per user/month price as of May 2026. For a 25-person team, expect ~$1,372 in year-one costs vs the $807 base license. Key hidden costs: premium training module access, msp upfront seat commitment, aggressive price escalation. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Premium Training Module Access

medium addon

Higher-tier plans (Gold, Platinum, Diamond) required to access the full training content library. Users report needing to upgrade to get the 'good' training modules.

reddit

I love KnowBe4 (aside from the stupid pricing to get the "good" training modules).

2

MSP Upfront Seat Commitment

medium implementation

MSP partners must purchase a large number of seats upfront with immediate term start and no grace period. No consumption-based billing available.

reddit

You basically have to buy a large number of seats, have clients lined up waiting to buy or you are just pissing away money each month. No real consumption based billing.

reddit

They are NOT a channel only company. They will steal your customers.

3

Aggressive Price Escalation

high addon

Users report dramatic price increases over time, particularly for existing customers at renewal. One user reported 400% increase over 5 years.

reddit

KnowBe4 is OK but mega expensive. They've jacked pricing like 500% in the last 5 years.

reddit

I noticed that they appeared to have jacked up their pricing by about 400% in the last couple years (at least for new customers).

Example: True Cost for 25 Users

License (25 × $2.69 × 12) $807/yr
Premium Training Module Access +30-100% of base license costs
MSP Upfront Seat Commitment +$5,000-$50,000
Aggressive Price Escalation +50-400% increase over multi-year period
Estimated Year 1 Total ~$1,372
That's roughly 1.7× the advertised license price.

Frequently Asked Questions

01 What hidden costs should I budget for with KnowBe4?

Beyond the license fee, budget for: Premium Training Module Access (30-100% of base license costs); MSP Upfront Seat Commitment ($5,000-$50,000); Aggressive Price Escalation (50-400% increase over multi-year period). Total ownership typically runs 70% higher than the listed price.

02 Does KnowBe4 charge for implementation?

KnowBe4 implementation is not included in the license cost. MSP partners must purchase a large number of seats upfront with immediate term start and no grace period. No consumption-based billing available. Estimated impact: $5,000-$50,000.

03 How much does KnowBe4 support cost?

Premium support pricing for KnowBe4 depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with KnowBe4?

Overage and storage policies for KnowBe4 depend on tier limits. Check the sourced cost breakdown above for verified data.

05 What add-ons cost extra with KnowBe4?

Add-on pricing for KnowBe4 varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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