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KnowBe4 costs $1.63 to $3.75 per user/month as of October 2026, with 13 plans available. Plans: SAT Foundation (501-1000 seats) at $1.63/user/month, SAT Foundation (251-500 seats) at $1.80/user/month, SAT Foundation (101-250 seats) at $1.97/user/month, SAT Foundation (51-100 seats) at $2.13/user/month, SAT Foundation (25-50 seats) at $2.40/user/month, SAT Advanced (501-1000 seats) at $2.79/user/month, SAT Advanced (251-500 seats) at $2.96/user/month, SAT Advanced (101-250 seats) at $3.19/user/month, SAT Advanced (51-100 seats) at $3.40/user/month, and SAT Advanced (25-50 seats) at $3.75/user/month. Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: No free tier available

KnowBe4 offers 13 pricing tiers: SAT Foundation (501-1000 seats), SAT Foundation (251-500 seats), SAT Foundation (101-250 seats), SAT Foundation (51-100 seats), SAT Foundation (25-50 seats), SAT Advanced (501-1000 seats), SAT Advanced (251-500 seats), SAT Advanced (101-250 seats), SAT Advanced (51-100 seats), SAT Advanced (25-50 seats), Enterprise, SAT Advanced (1001+ seats), SAT Foundation (1001+ seats). Paid plans include SAT Foundation (501-1000 seats) at $1.63/user/month, SAT Foundation (251-500 seats) at $1.80/user/month, SAT Foundation (101-250 seats) at $1.97/user/month.

Last verified: | Sources: 1 pricing pages and reviews
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KnowBe4 lists $1.63-$3.75/per user/month, but hidden costs like implementation and support add to the total as of October 2026. Key hidden costs: premium training module tiers, msp upfront seat commitment, aggressive price escalation. Verified from 1 sources by CostBench.

Hidden Costs Breakdown

1

Premium Training Module Tiers

medium addon

Better training content (Gold, Platinum, Diamond levels) requires higher-tier plans. Users report frustration that 'good' training modules are locked behind more expensive tiers, with add-ons like PhishER and Security Coach sold separately.

reddit · 2024-11-13

I love KnowBe4 (aside from the stupid pricing to get the "good" training modules).

reddit · 2023-05-13

PhishER and Security Coach are add-ons.

2

MSP Upfront Seat Commitment

medium implementation

MSP partners must purchase a large number of seats upfront with immediate term start and no grace period. No consumption-based billing available.

reddit · 2023-09-23

You basically have to buy a large number of seats, have clients lined up waiting to buy or you are just pissing away money each month. No real consumption based billing.

reddit · 2024-08-16

They are NOT a channel only company. They will steal your customers.

3

Aggressive Price Escalation

high addon

Users report dramatic price increases over time, particularly for existing customers at renewal. One user reported 400% increase over 5 years.

reddit · 2024-04-16

KnowBe4 is OK but mega expensive. They've jacked pricing like 500% in the last 5 years.

reddit · 2022-11-28

I noticed that they appeared to have jacked up their pricing by about 400% in the last couple years (at least for new customers).

4

25-Seat Minimum Requirement

medium compliance

KnowBe4 enforces a minimum of 25 seats and requires organizations to license their entire company. They will verify employee counts using LinkedIn and reject partial-company deployments or organizations with fewer than 25 users.

reddit · 2022-05-12

My only beef is the 25 seat minimum. They really dont want the really small accounts.

reddit · 2021-12-31

They also enforce selling to the ENTIRE company. They will often dig into a company using sources like LinkedIn to verify you are selling to the entire company.

5

Aggressive Sales Practices and Onboarding Friction

low implementation

Multiple users report difficult sales negotiations, requiring extensive meetings, signed quotes, and client profiles before getting access. One user reported needing 'two contracts, a signed quote, a submitted client profile' before being able to send a single training or phishing email.

reddit · 2023-03-26

On the polar opposite I'm like two weeks a sales presentation and a dozen emails in for KnowBe4. Two contracts, a signed quote, a submitted client profile and I'm STILL not to the point of actually being able to send my first training or phishing email.

reddit · 2022-11-28

They were telling us stuff like they don't demo the platform unless customers sign a 3 year contract and that they've 'never offered demo environments or trials', and customers have to 'take it or leave it'.

6

Significant Price Increases Over Time

high overage

Multiple users report that KnowBe4 has substantially increased prices in recent years, with some citing 400-500% increases for new customers compared to historical rates.

reddit · 2024-04-16

KnowBe4 is OK but mega expensive. They've jacked pricing like 500% in the last 5 years.

reddit · 2022-11-28

I noticed that they appeared to have jacked up their pricing by about 400% in the last couple years (at least for new customers).

7

MSP Bulk Licensing Complexity

medium migration

MSPs must purchase a large number of seats upfront (annual term) with no grace period and cannot mix old direct clients into new MSP bulk pricing. Direct customers who move to an MSP cannot get bulk licensing prices.

reddit · 2024-02-26

They changed their policies on pricing so they could keep the direct customers from moving over to MSP bulk licensing. Essentially, if a client signs on with an MSP the client (who was direct) will not be able to get the bulk licensing price after the MSP changeover.

reddit · 2025-02-01

KnowBe4 now offers the ability to do MSP pricing for new clients if you buy in bulk, but with the caveat that you can't add your old clients and have to start with another bigger client.

Frequently Asked Questions

01 What hidden costs should I budget for with KnowBe4?

Beyond the license fee, budget for: Premium Training Module Tiers (15-30% of license costs); MSP Upfront Seat Commitment ($5,000-$50,000 (source dated Aug 2024)); Aggressive Price Escalation (50-400% increase over multi-year period); 25-Seat Minimum Requirement (5-15% of license costs); Aggressive Sales Practices and Onboarding Friction (5-10% of license costs); Significant Price Increases Over Time (10-20% annual price escalation); MSP Bulk Licensing Complexity (10-20% of license costs). Exact totals depend on your deployment size and negotiated terms.

02 Does KnowBe4 charge for implementation?

KnowBe4 implementation is not included in the license cost. MSP partners must purchase a large number of seats upfront with immediate term start and no grace period. No consumption-based billing available. Estimated impact: $5,000-$50,000 (source dated Aug 2024).

03 How much does KnowBe4 support cost?

Premium support pricing for KnowBe4 depends on your tier and contract terms. See the sourced cost breakdown above for any verified figures we have.

04 Are there overage or storage costs with KnowBe4?

Multiple users report that KnowBe4 has substantially increased prices in recent years, with some citing 400-500% increases for new customers compared to historical rates.. Estimated impact: 10-20% annual price escalation.

05 What add-ons cost extra with KnowBe4?

Add-on pricing for KnowBe4 varies by feature. The sourced cost breakdown above lists any verified add-on costs we have.

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