Quick Answer
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Estimate

Qualtrics XM costs Free to Free per user/month as of November 2026, with 4 plans available including a free tier. Plan: Free account (Qualtrics Surveys Free) (free). Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Qualtrics XM offers 4 pricing tiers: Free account (Qualtrics Surveys Free), XM for Customer Experience, XM for Employee Experience, Enterprise. The XM for Customer Experience plan is organizations focused on customer experience management with multi-channel feedback needs and advanced analytics requirements.

Last verified: | Sources: 1 pricing pages and reviews
Freemium plan type

Yes, Qualtrics XM offers a freemium plan as of November 2026. The free tier includes 6 features with limits on responses and active surveys. Pricing verified from 1 sources by CostBench.

Freemium

Qualtrics XM offers a freemium model with limited features; upgrade to unlock more.

What's Included in the Free Plan

  • No credit card required
  • No account expiration
  • 50+ survey templates
  • 8 question types
  • Skip, display, and branch logic
  • Distribution via social, QR code, and anonymous link
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Free Plan Limits

Limit Free Plan Paid Plans
Responses 500
Active surveys 3
Questions per survey 30
Languages one language of choice

You'll Need to Upgrade When...

  • You exceed the user limit
  • You need features like advanced automation
  • You require premium support or SLA guarantees
  • You need to remove branding or watermarks
  • You need advanced integrations or API access

Hidden Restrictions on Free Plan

  • ! Qualtrics XM branding may appear on your content or communications
  • ! Support is limited to community forums or email with longer response times
  • ! Export options may be restricted or include watermarks
  • ! API access is typically limited or not available
  • ! Advanced reporting and analytics require paid plans

Free vs Paid: Which Do You Need?

Free Plan is Enough If...

  • You're an individual or very small team
  • You need only basic features
  • You don't mind usage limits
  • Branding on output is acceptable
  • Community support is sufficient

Frequently Asked Questions

01 Is Qualtrics XM free?

Yes, Qualtrics XM offers a freemium plan with 6 core features included. However, there are limits on responses, active surveys that may require upgrading.

02 What's included in Qualtrics XM's free plan?

Qualtrics XM's free plan includes: No credit card required, No account expiration, 50+ survey templates, 8 question types, Skip, display, and branch logic, and 1 more features. Key limits include Responses: 500, Active surveys: 3, Questions per survey: 30.

03 What's NOT included in Qualtrics XM's free plan?

The free plan excludes: advanced features, premium support, and higher limits. You'll also have Qualtrics XM branding and limited support options.

04 When should I upgrade from Qualtrics XM's free plan?

Consider upgrading when: you hit user or storage limits, need features like advanced automation, require premium support, or want to remove branding. The cheapest paid plan starts at $0/user/month.

05 Is Qualtrics XM's free plan really free forever?

Yes, Qualtrics XM's free plan is available indefinitely with no time limit. However, feature and usage limits may restrict what you can do without upgrading to a paid plan.

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