Qualtrics XM vs Medallia Pricing (2026)
Compare / Qualtrics XM vs Medallia
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Team size
25 seats

Qualtrics XM vs Medallia

Customer Feedback pricing comparison · 2026

Qualtrics XM has a free plan and quote-based paid plans, while Medallia is quote-based. These products use different pricing models ( vs Per-seat subscription), so a direct price comparison isn't meaningful — costs depend on usage volume and mix.

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See pricing on each vendor's site
Above-the-fold path — each link opens the vendor's pricing page in a new tab.
Visit Qualtrics pricing
Free plan limits → Discount programs →
Visit Medallia pricing
Discount programs →
Compare
2 products · Customer Feedback
Side-by-side · live
Qualtrics XM
Qualtrics XM does not publish public pricing.
verified 5mo ago
$12K $74K
View pricing →
Medallia
Medallia is an enterprise-grade customer and employee experience management platform that
verified 4mo ago
$12K $74K
View pricing →
Recorded annual contract medians
Medallia median is $61K less than Qualtrics · different customer contracts; not a quote
Cheapest $12K
Spread 83%
Estimated license cost
at 25 seats
List price × seats. Click a tier below to lock it.
Custom pricing
Custom
all tiers are quote-only
Pricing model unknown
Pricing model unknown
no public list price found
What buyers actually pay
median, annual
Vendr deal-flow data. The real benchmark, not list price.
Median annual
$74K/yr
Vendr · n=3 · limited data
↓ Lowest median
Median annual
$12K/yr
Vendr · n=28
REF · 01

Sources & confidence

Every dollar amount and contract clause below traces back to a sourced fact. We don't manufacture composite scores.

Where this data comes from
Vendr · TrustRadius · Reddit · BBB · official docs
Sources 5 sourced facts
3 hidden-cost · 1 contract · Vendr median
Last verified 4mo ago
Confidence Limited confidence
Sources 8 sourced facts
3 hidden-cost · 3 contract · Vendr median · 1 review platform
Last verified 3mo ago
Confidence High confidence
REF · 02

Plans at a glance

Every tier per product. Lock one to drive the cost row above and reveal a tier-specific outbound CTA.

Tier ladder
Click a tier to lock the cost row to it. Locking surfaces a tier-specific Visit CTA.
REF · 03

Hidden costs

Each cost is severity-ranked, with the dollar range quoted from its source (Vendr, Reddit, TrustRadius, BBB, official docs) — never our estimate.

Beyond the sticker
Severity-ranked, sourced
3 documented
  • Professional Services
    10-30% of total contract value
    1 source
  • External Data Assistance
    $5,000
    1 source
  • Support Tier Charges
    10-20% of total contract value
    1 source
3 documented
  • Automatic Price Increases on Renewal
    10% of license costs
    1 source
  • Reduced Support for Smaller Accounts
    5-10% of license costs
    1 source
  • Platform Performance Issues After Acquisition
    10-15% of license costs
    1 source
REF · 04

Contract terms

The fine print, surfaced. Green = buyer-friendly. Each clause backed by a quoted source.

Qualtrics
Medallia
Auto-renewal
—
Yes
Cancellation
—
No advance notice provided by vendor - customers report surprise renewals
Commitment
1 year
2 years (negotiable to 1 year with opt-out clause)
Price escalation
Reports of dramatic mid-contract price increases following SAP acquisition, with increases up to 193% at renewal
10% annual price increases reported on auto-renewals
Can downgrade
—
No
Based on 4 verified sources (Vendr · TrustRadius · BBB)
REF · 05

What users say

Aggregated, with sample sizes. We use whichever review platform has data.

User reviews
TrustRadius · Trustpilot · G2
No public ratings yet
Best for
Getting started at no cost
Watch out
Non-transparent and unpredictable pricing
Trustpilot
2.3out of 5 (14)
Best for
Large enterprises requiring comprehensive experience management across multiple channels with advanced analytics and predictive capabilities
Watch out
Auto-renewal with undisclosed price increases
Decide
Get a quote from each vendor
Each link opens the vendor's pricing page in a new tab.
Visit Qualtrics pricing
Free plan limits → Discount programs →
Visit Medallia pricing
Discount programs →
License cost is computed from publicly listed plans (real math, list price × seats). Median annual cost is from Vendr's deal flow when available — see source badges. Hidden costs and contract terms each cite their own sources. We do not invent composite scores.
Customer Feedback

Qualtrics XM

Free plan; paid plans by quote
4 plans · Free tier
Full pricing breakdown →
VS
Customer Feedback

Medallia

Custom pricing
2 plans
Full pricing breakdown →
⚖

Different Pricing Models

Direct price comparison isn't meaningful here — Qualtrics XM uses pricing while Medallia uses Per-seat subscription pricing. Your actual cost will depend on usage volume, team size, or both. Here's each product in its native unit.

Qualtrics XM

Free plan; paid plans by quote
See full Qualtrics XM pricing →
vs
Per-seat subscription

Medallia

Custom pricing
See full Medallia pricing →

Qualtrics XM and Medallia both operate in the customer feedback category. This page compares their list pricing.

Plan-by-Plan Pricing

Plan Qualtrics XM Medallia
Free account (Qualtrics Surveys Free) Free /user/month Custom
XM for Customer Experience Custom Custom
XM for Employee Experience Custom —
Enterprise Custom —

Market Intelligence

Qualtrics XM

Median annual cost
$73,500
Based on
3 deals

Medallia

Median annual cost
$12,496
Based on
28 deals

Hidden Costs

Beyond the sticker price — what catches buyers off guard.

Qualtrics XM 3 hidden costs

high
Professional Services 10-30% of total contract value
medium
External Data Assistance $5,000
medium
Support Tier Charges 10-20% of total contract value
See all Qualtrics XM hidden costs →

Medallia 3 hidden costs

high
Automatic Price Increases on Renewal 10% of license costs
medium
Reduced Support for Smaller Accounts 5-10% of license costs
medium
Platform Performance Issues After Acquisition 10-15% of license costs
See all Medallia hidden costs →

Contract Terms

Term Qualtrics XM Medallia
Auto-renewal — Yes
Cancellation — No advance notice provided by vendor - customers report surprise renewals
Minimum commitment 1 year 2 years (negotiable to 1 year with opt-out clause)
Price escalation Reports of dramatic mid-contract price increases following SAP acquisition, with increases up to 193% at renewal 10% annual price increases reported on auto-renewals
Can downgrade — No

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Qualtrics XM

Medallia

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