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Qualtrics XM costs Free to Free per user/month as of November 2026, with 4 plans available including a free tier. Plan: Free account (Qualtrics Surveys Free) (free). Custom pricing is available on request. Pricing depends on your chosen tier, contract length, and negotiated discounts.

Use the interactive pricing calculator to estimate your exact cost based on team size and requirements.

  • Free tier: Yes

Qualtrics XM offers 4 pricing tiers: Free account (Qualtrics Surveys Free), XM for Customer Experience, XM for Employee Experience, Enterprise. The XM for Customer Experience plan is organizations focused on customer experience management with multi-channel feedback needs and advanced analytics requirements.

Top Qualtrics XM alternatives as of November 2026 include Canny, Medallia, Productboard. Qualtrics XM has a free plan; paid plans are priced by quote. Pricing verified from 1 sources by CostBench.

Top Qualtrics XM Alternatives

1

Canny

Medium Effort
$0–$99/month
Best for: Small teams or startups just getting started with customer feedback collection, or teams with low engagement volumes
vs Qualtrics XM:

Alternative to Qualtrics XM in the same category

2

Medallia

Medium Effort
Custom pricing
Best for: Large enterprises requiring comprehensive experience management across multiple channels with advanced analytics and predictive capabilities
vs Qualtrics XM:

Alternative to Qualtrics XM in the same category

3

Productboard

Medium Effort
Custom pricing
Best for: Small teams or individuals exploring product management tools and building initial feedback processes
vs Qualtrics XM:

Alternative to Qualtrics XM in the same category

4

UserVoice

Medium Effort
$1200–$2200/month
Best for: Boosting trust through feedback collection
vs Qualtrics XM:

Alternative to Qualtrics XM in the same category

When to Stay with Qualtrics XM

Best for large enterprises with high-volume, predictable survey needs who value advanced features and can absorb significant annual costs, and where the organization has already standardized on Qualtrics across departments making switching costs prohibitive.

  • You've invested heavily in customizations and integrations
  • Your team is highly trained and productive on Qualtrics XM
  • You need features that alternatives don't offer
  • Migration costs would exceed multi-year savings

Price Comparison

Product Price Range Migration
Current Qualtrics XM Free -
Canny $0–$99/month medium
Medallia Custom pricing medium
Productboard Custom pricing medium
UserVoice $1200–$2200/month medium

Detailed Comparisons

Frequently Asked Questions

01 What are the best Qualtrics XM alternatives?

The top Qualtrics XM alternatives include Canny, Medallia, Productboard, UserVoice. Each offers different strengths: Canny is small teams or startups just getting started with customer feedback collection, or teams with low engagement volumes, while Medallia is large enterprises requiring comprehensive experience management across multiple channels with advanced analytics and predictive capabilities.

02 Is it hard to switch from Qualtrics XM to an alternative?

Migration difficulty varies by alternative. Among Qualtrics XM alternatives, some options offer easy migration paths with import tools. More complex migrations may require data cleanup and workflow reconfiguration.

03 How much can I save by switching from Qualtrics XM?

Depending on the alternative you choose, you could save anywhere from 20% to 70% on per-user costs. Qualtrics XM's pricing is competitive, so cost savings depend on your specific feature requirements. Factor in migration costs and productivity dip during transition.

04 Should I stay with Qualtrics XM or switch?

Best for large enterprises with high-volume, predictable survey needs who value advanced features and can absorb significant annual costs, and where the organization has already standardized on Qualtrics across departments making switching costs prohibitive. However, if your needs have evolved or you're not using Qualtrics XM's advanced features, exploring alternatives could save you money and complexity.