Customer.io vs Kartra
Marketing Automation pricing comparison · 2026
Customer.io pricing ranges from $0–$1000/month, while Kartra ranges from $52–$549/month. Kartra is typically 66% more affordable, though your actual cost depends on tier and team size.
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Customer.io and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Customer.io | Kartra |
|---|---|---|
| Free | Free /month | $59 /month |
| Essentials | $100 /month | $119 /month |
| Premium | $1K /month | $229 /month |
| Enterprise | Custom | $549 /month |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Customer.io
2 scenarios$145/month
Growing SaaS (10,000 Profiles)
Essentials base $100/month + $45 for 5,000 additional profiles at $0.009 each
$1,000
E-commerce App (50,000 Profiles)
+/month - Premium tier with custom volume for 50,000 profiles across multiple object types, plus SMS costs
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Market Intelligence
Customer.io
- Median annual cost
- $6,500
- Based on
- 14 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals