Birch vs Kartra
Marketing Automation pricing comparison · 2026
Birch pricing ranges from $49–$1799/month, while Kartra ranges from $52–$549/month. Kartra is typically 62% more affordable, though your actual cost depends on tier and team size.
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Birch and Kartra both operate in the marketing automation category. This page compares their list pricing.
Plan-by-Plan Pricing
| Plan | Birch | Kartra |
|---|---|---|
| Essential | $49 / | $59 /month |
| Pro | $99 / | $119 /month |
| Pro ($30K spend) | $249 / | $229 /month |
| Pro ($75K spend) | $499 / | $549 /month |
| Pro ($150K spend) | $799 / | — |
| Pro ($300K spend) | $1.3K / | — |
| Pro ($500K spend) | $1.8K / | — |
| Enterprise | Custom | — |
Cost at Scale
Total cost of ownership — licenses, implementation, and hidden costs included.
Birch
3 scenarios$99/month ($1,090/year with annual billing)
Small E-commerce Business ($10K/month ad spend)
Pro plan at the $10K spend tier
$499/month ($5,490/year with annual billing)
Growth-Stage DTC Brand ($75K/month ad spend)
Pro plan at the $75K spend tier
$1,299/month ($14,290/year with annual billing)
Performance Marketing Agency ($300K/month client spend)
Pro plan at the $300K spend tier, plus potential Hub add-on at $49-249/month for server-side tracking
Kartra
4 scenarios$625 Year 1 ($1 trial + $624 annual subscription at $52/month)
Solo Entrepreneur (Essentials)
$1,588 Year 1 ($1,188 annual subscription + $400 for 2 hours marketplace expert setup)
Growing Business (Starter, 12,500 contacts)
$5,548 Year 1 ($5,148 annual subscription + $400 expert consultation)
Established Business (Professional, 50,000 contacts)
Market Intelligence
Birch
- Median annual cost
- $230
- Based on
- 135 deals
Kartra
- Median annual cost
- $500
- Based on
- 82 deals
Contract Terms
| Term | Birch | Kartra |
|---|---|---|
| Auto-renewal | Yes | Yes |
| Cancellation | Immediate cancellation allowed but no refunds on annual plans | — |
| Minimum commitment | Month-to-month for monthly plans, 1 year for annual plans | — |